Taylor-Smith Design - Get Seen Online

10/20/2026

You know that feeling when someone says:

“Your engagement rate is low but your reach is decent.”

…and you just smile politely while internally buffering?

Yeah.
This glossary is for THAT moment.

📱 Social Media Glossary

It explains:
✔ reach
✔ impressions
✔ hooks
✔ engagement
✔ stories
✔ reels
✔ UGC
✔ algorithms
✔ and more

…without making your brain melt.

Common Social Media Terms Explained in Plain English Social media marketing has its own language. Reach. Reels. CTR. Engagement. UGC. Algorithms. Hooks. And if you're a business owner, sometimes it can feel like everyone else got handed a dictionary you missed. This glossary breaks down common socia...

10/18/2026

**It shouldn't be this hard for new customers to find your business online. 🔭**

One of the quickest visibility checks you can do takes less than five minutes.

Start by searching for your business name on Google.

When you do, check:

• Is your phone number easy to find?
• Is your address correct?
• Are your business hours accurate?
• Does your website show up?
• Is your Google Business Profile displaying properly?
• Is your Name, Address, and Phone Number (NAP) consistent everywhere?

This search tells you what people see when they already know your business exists.

But that's only half the picture.

Now do a second search.

This time, don't use your business name.

Search for the services you offer.

For example:

• Website designer St. Catharines
• Mortgage broker Niagara
• Plumber near me
• Massage therapist Niagara Falls

This search tells you whether new customers can actually discover you.

Do you show up?

Does your Google Business Profile appear?

Are your competitors showing up while you're nowhere to be found?

Most business owners are surprised by what they find.

Sometimes their business information is incomplete or inconsistent.

Sometimes they're easy to find by name but practically invisible when people search for the services they provide.

And sometimes a few small fixes can make a huge difference.

If you'd like a second set of eyes, I'd be happy to do a quick visibility check and point out any obvious issues. No pressure. No obligation.

Because your customers shouldn't need binoculars to find you. 😉

10/17/2026

Business owners are some of the most creative people I know.

They have ideas for new services, improvements to their website, content they want to create, networking opportunities they want to pursue, and marketing strategies they want to try.

The challenge isn't usually a lack of ideas.

It's finding the time to act on them.

I've lost count of the number of conversations I've had that start with:

"I've been meaning to update my website..."
"I've been thinking about asking for reviews..."
"I really should post more on social media..."
"I've wanted to improve my Google Business Profile for months..."

Sound familiar?
The truth is that ideas don't bring in customers.

Action does.

A website doesn't improve itself.
Reviews don't magically appear.
Social media doesn't stay active on its own.
And customers can't find information that hasn't been published yet.

One of the most effective productivity tricks I've found is to stop focusing on the entire project and focus on the very next step.

Not "fix my website."
Instead:
✔ Update one page.

Not "improve my online visibility."
Instead:
✔ Add three new photos to Google.

Not "get more reviews."
Instead:
✔ Ask one happy customer.

Small actions feel manageable. And manageable actions get done.

If there's something you've been talking about doing for weeks, months, or maybe even years, this is your reminder.

You don't have to finish it today.

You just have to start.
Because every completed project was once a task that someone finally decided to begin.

10/13/2026

Keeping your social media updated should not feel like this. 😵‍💫

Somewhere along the way, business owners got the idea that they need to be:

✓ On Facebook
✓ On Instagram
✓ On LinkedIn
✓ On TikTok
✓ On Pinterest
✓ On YouTube

And then they need to figure out:

• How often should I post?
• What should I post about?
• Do I need videos?
• Do I have to dance?
• What hashtags should I use?
• Should I be scheduling content?
• What time should I post?
• How do I get more followers?
• Why is nobody seeing my posts?
• How do I turn all of this into actual customers?

No wonder so many business owners end up staring at their phone, ready to pull their hair out.

The good news?

You don't have to be everywhere.

You don't have to post five times a day.

And you definitely don't have to spend every spare moment creating content.

A good social media strategy is about figuring out where your customers actually are, what kind of content makes sense for your business, and creating a plan that you can realistically stick to.

If you'd like to handle it yourself, I can help you build a strategy that works.

If you'd rather hand it off completely, I can help with that too.

Either way, social media should support your business, not become a full-time job.

If your social media currently feels more like a source of stress than a marketing tool, let's talk.

10/10/2026

As business owners, we're often focused on the next goal.

The next client.
The next sale.
The next milestone.
The next improvement.

And while there's nothing wrong with ambition, it can sometimes make us forget how far we've already come.

I've worked with businesses that were frustrated because they weren't getting enough website traffic, only to discover they were getting twice as many visitors as they were a year ago.

I've spoken with business owners who felt like their social media wasn't growing fast enough, despite having built a loyal audience that regularly engages with their content.

I've seen companies disappointed that they "only" received a handful of new reviews this month when, not long ago, they had none at all.

Growth is important.
Goals are important.

But so is taking a moment to recognize progress.

Sometimes we're so busy looking at the mountain ahead that we forget to appreciate the ground we've already covered.

This week, take a few minutes to look back.

What has improved in your business over the last year?

Maybe your website is better.
Maybe your online visibility has improved.
Maybe you're getting more referrals.
Maybe you're attracting better customers.
Maybe you're simply more confident in what you do.

Those things matter.

Celebrate the wins, even the small ones.

Then use that momentum to keep moving forward.

Because success isn't just about reaching the next goal.

It's also about recognizing the progress you've already made.

10/06/2026

Small business owners often hesitate to invest in social media marketing. Learn why it matters, how it saves time, and how it helps you build trust, reach more customers, and grow your business.

10/04/2026

**Have I introduced you to Ruby yet?**

Ruby is my AI receptionist, and she’s still learning the ropes because I’m still teaching her. 😂

But she’s already given me something I desperately needed: **uninterrupted time.**

Ruby answers my business calls, handles basic questions, can help people book an appointment, takes messages and gathers information for me. That means when I return a call, I already have a better idea of what the person needs.

And she deals with the robocalls so I don’t have to. That alone makes me happy.

I use a service called Beside. I was even able to port my phone number into it so I did not have to change my business line.

Has everything gone perfectly? Nope. Some of our glitches have involved the person programming Ruby. That would be me. 😂 So, we are learning together.

I work with technology every day, and sometimes technology still looks at my instructions and apparently says, “Sure, Krystyne. Whatever you say.”

But I’m enjoying Beside enough that I’m comfortable recommending it.

If you run a small business and could use a separate business number, help answering calls, appointment booking, basic customer questions or simply fewer interruptions during your day, it may be worth a look.

**I’ll put my link in the comments if you’d like to check it out.**

Full disclosure: it’s an affiliate link, so I may receive a benefit if you sign up through it. I’m recommending it because I use it in my own business and Ruby has become a pretty handy member of the team.

In the meanwhile, if you call and she answers, be nice to the new girl. She’s still in training. 😉

10/03/2026

"Don't limit yourself."
— Mary Kay Ash

Sometimes the biggest limitation on a business isn't the budget.
It's not the competition.
It's not the economy.

It's the assumptions we make about what's possible.

I've met business owners who assumed they couldn't compete with larger companies online.

Others believed nobody would search for their services online because their business relied heavily on referrals.

Some were convinced that social media wasn't for their industry, or that SEO was only for companies with massive marketing budgets.

The interesting thing is that many of these beliefs weren't based on evidence.

They were based on assumptions.
And assumptions have a way of becoming self-fulfilling.

If you believe customers won't find you online, you probably won't invest much effort into being found.

If you believe your website doesn't matter, you'll likely leave it unchanged for years.

If you believe nobody is looking for your services, you probably won't create content that helps them find you.

The businesses that grow often start by challenging those assumptions.

They ask, "What if?"

What if more people are searching for my services than I realize?
What if a few improvements to my website could make a difference?
What if asking for reviews consistently could help build trust?
What if I stopped focusing on what I can't do and started focusing on what I can?

You don't need to become the biggest business in your industry overnight.

But don't decide what's impossible before you've given yourself a chance to succeed.

You might be capable of a lot more than you think.

09/29/2026

📱 You did not start your business because you dreamed of spending Tuesday afternoon figuring out what to post on Facebook.

You have clients to look after.

Quotes to send. Calls to return. Work to finish. A business to run.

And somewhere in there, apparently, you’re also supposed to become a photographer, copywriter, video editor, SEO expert and full-time content creator.

That’s a lot.

Here’s something I tell business owners:

**Your job is to give me the raw material. You don’t have to turn it into marketing.**

Send me the slightly terrible photo you took at a job site.

Tell me about the question three customers asked you this week.

Forward the nice email a client sent you.

Mention the service people keep forgetting you offer.

Tell me you’re booked solid for one thing but would love more of another.

That’s the good stuff.

I can help turn those everyday pieces of your business into content people can find, understand and remember.

You already have things to talk about. They’re happening in your business every day.

You just need someone who knows what to do with them.

🌐 getseenonline.ca

09/27/2026

"Innovation distinguishes between a leader and a follower."
— Steve Jobs

When most people hear the word innovation, they think of giant tech companies, groundbreaking inventions, or products that change the world.

But innovation doesn't have to be dramatic.

Sometimes innovation is simply finding a better way to serve your customers.

It's the contractor who makes it easier for customers to request a quote online.

The retailer who keeps their Google Business Profile updated so customers always have accurate information.

The service provider who answers common questions on their website before customers even have to ask.

The business owner who notices that customer behaviour is changing and adapts instead of saying, "We've always done it this way."

One of the biggest advantages small businesses have is the ability to move quickly. You don't need committee meetings, corporate approvals, or months of planning to make improvements.

You can test a new idea.
Update a page.
Try a different approach.
Ask your customers what they need.
Then make changes.

The online world changes constantly. Search engines evolve. Social media platforms shift. Customer expectations grow.

The businesses that thrive aren't necessarily the biggest or the oldest.

They're often the ones that stay curious and keep looking for ways to improve.

This week, take a look at your business through fresh eyes.

What's one thing that could be easier for your customers?

What's one process that could be improved?
What's one small change that could make a big difference?

Innovation doesn't always start with a grand idea.

Sometimes it starts with a simple question:
"How can I make this better?"