Orbit Studios

05/15/2026

Crackling fires, cold drinks and good company. There's nothing quite like the first long weekend of the season.

Whether you're lakeside, roadside or just backyard-bound, here's to a well-earned pause and a proper start to the summer.

Happy Victoria Day weekend from Orbit! 🍻

05/12/2026

A week later, one thing from the Learning Technologies Conference in London keeps sticking with us:

The real challenge isn’t creating more content anymore.

It’s creating learning experiences that actually connect with people.

We wrapped up our final reflection piece from the conference here — covering AI, engagement, experience design, and the growing importance of the human side of learning:

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https://open.substack.com/pub/orbitstudios/p/designing-for-real-people?r=ggx6w&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true

05/05/2026

Some brands succeed because of bold flair. Others succeed because they structure themselves so well that the audience never questions them.

The BBC belongs to the latter.

🇬🇧 The latest instalment of is live:

https://orbitstudios.substack.com/p/designnova-the-bbc-and-the-grid-that

04/07/2026

Some logos identify. Others guide.

A rare few shape the way an entire city moves.

🚇 https://open.substack.com/pub/orbitstudios/p/designnova-the-roundel-that-organized?r=ggx6w&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true

Subscribe to Trajectory for insights on branding, design systems, creative strategy and more.

04/06/2026

The Tennessee Titans rebrand pulls them out of the uniform wilderness by going back to the Houston Oilers well (see what I did there?).

🏈 https://open.substack.com/pub/orbitstudios/p/rapid-reaction-a-better-titans-uniform?utm_campaign=post-expanded-share&utm_medium=web

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A long-overdue reset brings back one of football’s best colour stories… even if the ex*****on doesn’t fully stick the landing.

04/02/2026

Sprite's brand refresh feels less like reinvention and more like rediscovery.

Instead of pushing further into modern sameness, Sprite has done something much smarter: it went back to what made it distinctive in the first place.

🍋🍋‍🟩 https://open.substack.com/pub/orbitstudios/p/rapid-reactions-sprite-finds-its?utm_campaign=post-expanded-share&utm_medium=web

Subscribe to Trajectory for insights on branding, design systems, creative strategy and more.

A nostalgic reset that proves sometimes the smartest move forward is a step back to what made you iconic.

04/01/2026

Sometimes the smartest rebrands don’t start with redesigning the logo. They start with asking: what else can it do?

Penguin Random House didn’t change their iconic penguin — they turned it into a flexible illustration system that brings the brand to life across every touchpoint.

🐧 https://open.substack.com/pub/orbitstudios/p/rapid-reaction-penguin-random-house?utm_campaign=post-expanded-share&utm_medium=web

Subscribe to Trajectory for insights on branding, design systems, creative strategy and more.

A smart rebrand that proves the best way to evolve an iconic logo isn’t to redesign it — it’s to give it something to do.

03/31/2026

What do you do when a major retail campaign breaks… the weekend it matters most?

You get in the car.

The new Orbit30 is live. 🦃

https://orbitstudios.substack.com/p/orbit30-the-day-the-turkey-bucks

03/30/2026

The MacBook Neo isn’t underpowered — it’s misunderstood.

In our latest Trajectory post, we look at why Apple’s newest entry-level laptop says more about ecosystem strategy than specs.

Subscribe to Trajectory for perspectives on branding, design strategy, creative leadership, and the ideas shaping the creative industry.

👩‍💻

Why Apple’s cheapest laptop in years says more about ecosystem strategy than specs.

03/26/2026

Our DesignNova series continues on Trajectory, where I looked at how the Olympic identity became the foundation for global branding. 🏅

🔗 https://open.substack.com/pub/orbitstudios/p/designnova-the-five-rings-that-spoke?utm_campaign=post-expanded-share&utm_medium=web

01/12/2026

AI won’t future-proof your creative practice.

Judgment will.

The second installment of the AI Booster Shot series looks past tools and tactics to focus on what actually builds long-term creative immunity: clearer thinking, stronger intent, and leadership that doesn’t outsource taste.

This is about using AI strategically — without losing your voice.

👉 Read Part 2 here: https://open.substack.com/pub/orbitstudios/p/the-ai-booster-shot-part-2-how-creatives?r=ggx6w&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true