Orbit Studios

Orbit Studios We elevate brands. We solve your business challenges by creating distinctive branding, custom websites, illustrations and more.

Orbit provides direction, strategy, content and design services that enable brands and both large and small businesses to form meaningful, long-lasting connections with their audiences.

Crackling fires, cold drinks and good company. There's nothing quite like the first long weekend of the season.Whether y...
05/15/2026

Crackling fires, cold drinks and good company. There's nothing quite like the first long weekend of the season.

Whether you're lakeside, roadside or just backyard-bound, here's to a well-earned pause and a proper start to the summer.

Happy Victoria Day weekend from Orbit! 🍻

05/12/2026

A week later, one thing from the Learning Technologies Conference in London keeps sticking with us:

The real challenge isn’t creating more content anymore.

It’s creating learning experiences that actually connect with people.

We wrapped up our final reflection piece from the conference here — covering AI, engagement, experience design, and the growing importance of the human side of learning:

👇
https://open.substack.com/pub/orbitstudios/p/designing-for-real-people?r=ggx6w&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true

The Tennessee Titans rebrand pulls them out of the uniform wilderness by going back to the Houston Oilers well (see what...
04/06/2026

The Tennessee Titans rebrand pulls them out of the uniform wilderness by going back to the Houston Oilers well (see what I did there?).

🏈 https://open.substack.com/pub/orbitstudios/p/rapid-reaction-a-better-titans-uniform?utm_campaign=post-expanded-share&utm_medium=web

Subscribe to Trajectory for insights on branding, design systems, creative strategy and more.

A long-overdue reset brings back one of football’s best colour stories… even if the ex*****on doesn’t fully stick the landing.

Sprite's brand refresh feels less like reinvention and more like rediscovery.Instead of pushing further into modern same...
04/02/2026

Sprite's brand refresh feels less like reinvention and more like rediscovery.

Instead of pushing further into modern sameness, Sprite has done something much smarter: it went back to what made it distinctive in the first place.

🍋🍋‍🟩 https://open.substack.com/pub/orbitstudios/p/rapid-reactions-sprite-finds-its?utm_campaign=post-expanded-share&utm_medium=web

Subscribe to Trajectory for insights on branding, design systems, creative strategy and more.

A nostalgic reset that proves sometimes the smartest move forward is a step back to what made you iconic.

Sometimes the smartest rebrands don’t start with redesigning the logo. They start with asking: what else can it do?Pengu...
04/01/2026

Sometimes the smartest rebrands don’t start with redesigning the logo. They start with asking: what else can it do?

Penguin Random House didn’t change their iconic penguin — they turned it into a flexible illustration system that brings the brand to life across every touchpoint.

🐧 https://open.substack.com/pub/orbitstudios/p/rapid-reaction-penguin-random-house?utm_campaign=post-expanded-share&utm_medium=web

Subscribe to Trajectory for insights on branding, design systems, creative strategy and more.

A smart rebrand that proves the best way to evolve an iconic logo isn’t to redesign it — it’s to give it something to do.

The MacBook Neo isn’t underpowered — it’s misunderstood. In our latest Trajectory post, we look at why Apple’s newest en...
03/30/2026

The MacBook Neo isn’t underpowered — it’s misunderstood.

In our latest Trajectory post, we look at why Apple’s newest entry-level laptop says more about ecosystem strategy than specs.

Subscribe to Trajectory for perspectives on branding, design strategy, creative leadership, and the ideas shaping the creative industry.

👩‍💻

Why Apple’s cheapest laptop in years says more about ecosystem strategy than specs.

01/12/2026

AI won’t future-proof your creative practice.

Judgment will.

The second installment of the AI Booster Shot series looks past tools and tactics to focus on what actually builds long-term creative immunity: clearer thinking, stronger intent, and leadership that doesn’t outsource taste.

This is about using AI strategically — without losing your voice.

👉 Read Part 2 here: https://open.substack.com/pub/orbitstudios/p/the-ai-booster-shot-part-2-how-creatives?r=ggx6w&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true

Address

Rockwood, ON
N0B2K0

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+19056179297

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