06/19/2026
We analyzed 60,000 real studio AI conversations to understand how prospects actually behave before they join.
The finding that surprised us most: 45% of those conversations happen outside business hours. Evenings. Weekends. Late nights on the couch when someone decides they’re finally going to do something about their fitness.
We looked for a quiet window in the data. There isn’t one.
Next week at the Growth Summit in Scottsdale, WellnessLiving is sharing 10 data-backed findings from $1B+ in transactions — including what the top 10% of studios are doing differently that most aren’t.
Only a few spots left. Use code WELLNESSG26 for a discount. https://fitprogrowthsummit.com