Zorp

06/09/2026

For the last twenty years, SEO has been the focus of online businesses. The better your SEO, the better your website performs, and the better it performs, the more traffic your website gets 📈

But is AI changing that? Should you shift from SEO or AEO (Answer Engine Optimization)?

No. The reason is simple: they are fundamentally the same thing. Chatbots like ChatGPT, Gemini, Claude, etc use the same search engines you do. ChatGPT uses Bing, Gemini uses Google and Claude uses Brave 🦁

One difference is that while you might read two or three of the search results and come up with an answer on your own, these bots will read all ten or more links, compile the data, and return their findings.

A downside to this technology is that the people who create the content don't get any human visitors to their website. This means your CTAs, popups, newsletter sign-ups and advertisements won't be converting. This may change how websites are built in the future 🤔

Another difference is that AEO prefers quick answers. Parsing and indexing data is a lot of work and long recipe blog posts that once tried to fulfill Google's recommendation of 800+ words per page by talking about a childhood memory, are not AI friendly. There's too much non relevant information. This would be a positive change for websites and make it easier for humans to use too.

Another way to easily give AI the information it needs is via schema, like FAQ or Service schema. These allow you to tell the AI software the most important information in the cleanest format 🤖

Having an llms.txt file, which is similar to a sitemap.xml file, is also a great way to tell AI agents about the services referenced on a website.

The world of SEO and AEO is constantly changing and you aren't expected to keep up with it. At Zorp!, we handle the tech stuff and leave the business stuff to you 😁

Have questions about how AI sees your website? Or maybe now to prevent AI from reading your site? Send us a message! We offer free SEO audits to help you find the blind spots on your site. 🚀

Image: Arlette Dobson and John Richard modeling a "space age bridal outfit", March 1962.

05/28/2026

CommunityVotes Regina 2026 has begun and Zorp! was nominated under Web Design! 😍

If you have a moment, please vote for Zorp! at https://regina.communityvotes.com/2026/02/services/web-design.

Voting is from May 27 to June 27.

Thank you for supporting Zorp! 👽

Official 2026 Community Voting Awards Platform for Regina, SK. Where the community votes for their favourites every year.

05/20/2026

Is your website currently down? It seems a lot of local Regina businesses and organizations are experiencing unexpected downtime today, from dog rescues and rec leagues to law firms, therapists, and vacation spots.

At Zorp!, we’re a locally owned and operated web development company, and we’re ready to help get your site back online. We know your website is vital for your community, your clients, and your bottom line.

Don't stay offline. Send us a message today to see how we can get you up and running! 🛸

04/20/2026

This is so cool!!

Manitoba orbit highway garbage cans in the 1970s.

04/16/2026

Zorp! is growing! We passed our one year anniversary a few weeks ago and just had to buy more server space for all the websites we are hosting 🥳

This means we have plenty of space for new websites too. If you have an existing website but are paying way too much for hosting, let us know. Hosting is $330 a year, due at the end of the year. Wait, so, no hosting fees until May of 2027?? Yes please 👌

If you need any web design, development or hosting services, send us a message or email us at [email protected] and see how we can help 👽

02/08/2026

Do you know how much you're paying for hosting? Do you know how much it actually costs?? 🤨

Many web hosting companies charge hundreds of dollars a month for hosting. This adds up to thousands of dollars a year deducted from you bottom line.

Zorp! offers hosting as low as $330 a year -- or $30 a month, with 1 month free. Best of all, you don't pay until those 12 months are over. WHAT? If you switch to Zorp! hosting, you won't pay a dime until March 2027.

We've saved our clients over $6,000 switching to our hosting services. Not only are we saving them money, we're offering them personalized one-on-one service. Big companies can't offer you that, but Zorp! can 🛸

Contact us to get your site migrated today (for free) and start saving that cash money 🤑

12/25/2025

Merry Christmas everybody! Since starting Zorp! earlier this year, we've been overwhelmed with the support from dozens of small businesses across Regina, Saskatchewan and even across Canada. The Zorp! Galactic Network is growing. Thank you all for your support, your truth, and your business.

May you all have a blessed and wonderful Christmas and Happy New Year!

11/01/2025

𝗪𝗵𝘆 𝗦𝗵𝗼𝘂𝗹𝗱 𝗬𝗼𝘂 𝗠𝗮𝗶𝗻𝘁𝗮𝗶𝗻 𝗬𝗼𝘂𝗿 𝗪𝗲𝗯𝘀𝗶𝘁𝗲?

Your website is your digital business card. It tells potential customers who you are, your personality, your aesthetic, your services and your relevancy.

Imagine going onto a website and seeing a COVID-19 banner on the website, or their most recent blog post discussing temporary SHA closures. You'd be surprised how many are still out there.

Dated website tells users that this website is no longer maintained, and makes them wonder if company is still in operation too.

We understand that sometimes life is too busy to update your website. But that's why services like ours exist. Fixing a website should be no different than fixing a window or furnace. It's part of your business, and it's often the first place people will find you -- if it's even accessible.

There are many local businesses that have websites that need repair. From broken images, broken links, server errors, malware, the list goes on. Some problems are small, but others make the site either unable to navigate, or not safe to navigate.

There are free tools you can use to help identify issues on your website. A great one is 𝗚𝗼𝗼𝗴𝗹𝗲 𝗦𝗲𝗮𝗿𝗰𝗵 𝗖𝗼𝗻𝘀𝗼𝗹𝗲. This services gets you daily reporting straight from Google about how your site is doing on Google Search, as well as how accessible it is, and if there are any major issues like broken links or broken images.

Others include 𝗦𝗘𝗠𝗥𝘂𝘀𝗵 and 𝗔𝗵𝗿𝗲𝗳𝘀, which offer limited free services for broken links, SEO opportunities, and various recommendations to improve your site health.

𝗛𝗼𝘁𝗷𝗮𝗿 helps you see how users are interacting with your site with easily understood heat maps. They also include my favourite metric "rage clicks", which are a great indication that users find your site frustrating to use.

Another is 𝗦𝗰𝗿𝗲𝗮𝗺𝗶𝗻𝗴 𝗙𝗿𝗼𝗴, which can crawl your site in real time and identify issues. It's a little more technical than the rest, but it's great at finding all the bugs in one little place.

If you know of a company who needs their website refreshed, cleaned up, fixed up or rebuilt, tell them about Zorp! We are a local company, looking to help others just like us grow 🛸

Send a message to learn more

10/29/2025

The way people are using the internet is changing. While Google is still the main search engine, more and more people are looking at AI large language models to get information for them. These LLMs can use your website as a source for information, and lead users back to you -- for clarification, or inspiration or to even make purchases.

This is how one of our client's traffic from ChatGPT has done this past year. These are people looking for information about travel, tourism destinations and getaway vacations. They've even reported to use that people mentioned they found them on ChatGPT.

Are people finding your website on ChatGPT?

If you have Google Analytics, you can find this easily, but going to your GA property > Reports > User acquisition > changing the filter to "First user source / medium" and manually toggling on the sources related to ChatGPT.

For all things website and tech related, shoot Zorp and message and we'll see how we can help you, too!

10/25/2025

You might not be thinking about it, but your business competitors are. For many of them, the holiday season has already begun -- two months early! Stock is going up, sales are rolling out, and companies are staffing up in preparation for the holiday rush.

If you are thinking about this too, you may have some concerns about your website. Can customers find me on Google? Am I visible enough on social media? Can customers find my products? What role might AI help me my business?

Zorp! can help you with this. We offer SEO services, Google and Facebook ad services, as well as social media management. This is a busy time for business owners. We'll help take care of the tech stuff, and let you take care of making it to January without losing your mind.

Contact us to see how Zorp! can best help you! 🛸