Zorp

08/08/2026

‼️It takes real negligence to mess up this badly.

Too many SEO agencies make big promises, charge exorbitant rates, and end up doing far more harm than good.

Imagine hiring a marketing team only to have fewer people find your business. Now imagine that happening right before the holiday rush.

That was the reality for a local business in Regina. Their previous agency misconfigured their sitemap so Google could only index their homepage. Service pages, contact forms, testimonials, and blogs were completely wiped from search results.

We stepped in this past January to clean up the mess.

As you can see in the graph, search visibility tanked, flatlined, and then steadily rebounded under our management. Today, their impressions, clicks, and keyword rankings are higher than they were before the drop. We're not done yet, but even if they stopped working with us tomorrow, they’re left in a far better place.

Is your website struggling to show up on Google?

Zorp! offers a free, no-obligation SEO audit to uncover what’s holding your site back.

📩 Send us a direct message today to get started.

08/05/2026

Last year we launched the new web experience for Fresh Collective YQR, a creative hub for stylists, hairdressers, and manicurists right here in Regina.

To match their bold aesthetic, we built a fully dynamic site complete with parallax scrolling, stackable cards, and background colors that shift as you explore. Static screenshots don't do the motion design justice, so dive in and experience it live (and maybe grab your next hair or nail appointment while you're there!):

🌐 https://freshcollectiveyqr.ca/

Looking to build a new website, refresh an existing brand, or boost your visibility on Google and AI search results? Send us a message to see what we can build together. 👽

07/31/2026

Is SEO a scam? 🤔

If you own a local business, your inbox is probably constantly spammed by "SEO gurus" promising instant #1 rankings. Most of them promise the moon and deliver rocks — or worse, do actual damage to your site 😡

But real SEO isn't magic; it's just consistent, solid work.

Check out the screenshot above from one of our clients right here in Regina. This shows 12 months of Google Search Console data.

We took over their SEO 6 months ago after they left another agency that wasn't producing results. Since taking over:
👁️ Impressions are up 163%
🖱️ Click are up 27%

And because this is pure organic traffic (not paid ads), these rankings stick around. If this client stopped working with us tomorrow, they're still twice as well off as when they started.

Want to see where your website stands? Send us a direct message for a free, honest SEO audit. We’ll show you what’s working, what isn’t, and how to fix it 👽

07/21/2026

PrairieHeart Mobility asked us to make them a new homepage, and we think it came out fantastic! 😍

Thank you to PraireHeart Mobility for trusting us to help with your website. You can see it for yourself at https://prairieheartmobility.com/ .

Please let us know your thoughts in the comments!

07/18/2026

We are so excited to announce the launch of Prickly Pear Piercing Studio's new website! We've been working with Madison closely the past few months and we officially launch the site this week. Here is a screenshot of the homepage but please visit https://reginaearpiercingservice.ca to see it for yourself. And maybe book a piercing or two while you're there :)

Thank you to Madison for trusting us with her new website. We absolutely love how it turned out! What do you think of it?

07/03/2026

GOOOOOOOLD 🥇

Zorp! won Gold in Regina Community Votes for the 2nd best Web Design company in Regina! This is our first year in business and the support has been incredible. Thank you so much for everybody who has been promoting Zorp!

Congrats to first place winner LB Media. and third place winner Gerhardt Services!

If you are in need of web design services in Regina (or beyond!) call on any of us and we can give you the help you need 🛸

See all the winners at https://regina.communityvotes.com/2026/02/services/web-design

06/09/2026

For the last twenty years, SEO has been the focus of online businesses. The better your SEO, the better your website performs, and the better it performs, the more traffic your website gets 📈

But is AI changing that? Should you shift from SEO or AEO (Answer Engine Optimization)?

No. The reason is simple: they are fundamentally the same thing. Chatbots like ChatGPT, Gemini, Claude, etc use the same search engines you do. ChatGPT uses Bing, Gemini uses Google and Claude uses Brave 🦁

One difference is that while you might read two or three of the search results and come up with an answer on your own, these bots will read all ten or more links, compile the data, and return their findings.

A downside to this technology is that the people who create the content don't get any human visitors to their website. This means your CTAs, popups, newsletter sign-ups and advertisements won't be converting. This may change how websites are built in the future 🤔

Another difference is that AEO prefers quick answers. Parsing and indexing data is a lot of work and long recipe blog posts that once tried to fulfill Google's recommendation of 800+ words per page by talking about a childhood memory, are not AI friendly. There's too much non relevant information. This would be a positive change for websites and make it easier for humans to use too.

Another way to easily give AI the information it needs is via schema, like FAQ or Service schema. These allow you to tell the AI software the most important information in the cleanest format 🤖

Having an llms.txt file, which is similar to a sitemap.xml file, is also a great way to tell AI agents about the services referenced on a website.

The world of SEO and AEO is constantly changing and you aren't expected to keep up with it. At Zorp!, we handle the tech stuff and leave the business stuff to you 😁

Have questions about how AI sees your website? Or maybe now to prevent AI from reading your site? Send us a message! We offer free SEO audits to help you find the blind spots on your site. 🚀

Image: Arlette Dobson and John Richard modeling a "space age bridal outfit", March 1962.

05/28/2026

CommunityVotes Regina 2026 has begun and Zorp! was nominated under Web Design! 😍

If you have a moment, please vote for Zorp! at https://regina.communityvotes.com/2026/02/services/web-design.

Voting is from May 27 to June 27.

Thank you for supporting Zorp! 👽

Official 2026 Community Voting Awards Platform for Regina, SK. Where the community votes for their favourites every year.

05/20/2026

Is your website currently down? It seems a lot of local Regina businesses and organizations are experiencing unexpected downtime today, from dog rescues and rec leagues to law firms, therapists, and vacation spots.

At Zorp!, we’re a locally owned and operated web development company, and we’re ready to help get your site back online. We know your website is vital for your community, your clients, and your bottom line.

Don't stay offline. Send us a message today to see how we can get you up and running! 🛸

04/20/2026

This is so cool!!

Manitoba orbit highway garbage cans in the 1970s.