07/27/2026
"So what wins in AI search? The same fundamentals do, and the one Google underlines hardest is non-commodity content."
Non-commodity content is different in practice.
On one hand, you have a title like "5 Signs You're Ready to Retire," which anyone could write.
On the other, you have a piece like "Why I Told a Client to Delay Retirement by Two Years, and What It Saved Him," which only you could write.
That gap pulls you ahead, as unique perspectives get cited.
Here's why it matters for AEO specifically:
✓ The more specific the story, the more likely it gets cited�✓ Authority comes from proof, and your client work is the proof�✓ That's the kind of content a competitor simply can't replicate
From our new free guide, which walks through five more pieces of the puzzle: SEO foundation, on-page SEO, niche messaging, conversion flow, and design.
Shoot me a comment or a DM and I'll send it your way.