04/22/2026
Is it just me, or is Google starting to feel like a personal assistant? ๐ค
Iโve been diving into "Agentic Search" this week, which is just a fancy way of saying that AI is now starting to book appointments and verify info for customers before they even see your website.
Hereโs the scary part: If your hours are wrong on your website, or your Google Business Profile is a ghost town, these AI agents will literally skip over you. They don't have time for "maybe."
I'm telling all my local clients right now: Freshness is your new best friend. Upload a photo, respond to that review from yesterday, and make sure your "Open Now" status is accurate.
The AI is looking for a reason to trust you. Letโs give it one. ๐ก๏ธ