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The REX Agency

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Canada
Port Moody, BC
The REX Agency

Stop Competing, Start Leading! We are a Vancouver Brand Strategy, Marketing & Design firm helping leaders with big vision build leading brands.

We offer:
* Brand Strategy & Positioning
* Visual Identity & Branding Systems
* Website Strategy & Design
* Design & Content Production
* Creative Campaigns
* Brand & Performance Marketing Strategy
* Marketing & Brand Management

REX builds brands for business growth for companies that share our values. We believe that businesses have the power to make a transformative impact on people, families, and communities by caring about people inside and outside their organizations. As strategists and brand builders, we advance and amplify this impact through our work. As a business, we built our company upon this core value. We care deeply about the well-being of our team. Our internal goal is to empower and add value to our people so that they in turn are intrinsically motivated and inspired to add value to our clients. Stop competing, start leading, start with REX.

09/29/2026

Just because it fits doesn't mean it works.

Your website's live, the fleet is wrapped. So why isn't the phone ringing? You got a logo for $500, ran with it, called it a brand, and now you're wondering where the leads are.

Business owners are often great at spotting something's off, and not so great at diagnosing what.

If your brand was a Fiverr job and it's showing, we might know why. Read the full blog here: https://startwithrex.com/insights/the-500-dollar-logo/

09/23/2026

If you've ever walked into a marine supply store, chances are you've seen Victory on the shelf.

For over 50 years this family-run brand has been a trusted name among independent retailers, but somewhere along the way, growing to over 5,000 SKUs meant packaging decisions started happening case-by-case.

We partnered with the team to build a packaging system that brings consistency, clarity, and shelf presence to a beloved brand that deserves more recognition.

Inspired by golden hour on the water, we designed the new identity to feel both heritage and modern, with abstract nods to nautical symbols and shapes, backed by a complete packaging system and guidelines to keep operations running smoothly across every SKU.

The new look is launching in Canadian retailers and online soon. Visit the case study on our website to learn more: https://startwithrex.com/case-studies/victory-marine/

09/09/2026

Don't settle for less. Settle in the city you love.

In a market flooded with rushed, cookie-cutter development, Hotori Homes set out to build something different. Elegant multiplex homes for Vancouverites who don't want to trade city living for suburban square footage.

We partnered with the founders early on, digging into market research, stakeholder interviews, and competitive analysis to find Hotori's place in the market. From there, we built the brand positioning, name, and complete visual identity.

Hotori evokes the closeness and warmth of belonging, the feeling of community that turns a house into a home. Centred around "ori" and the idea of intentional transformation, that ethos carries into the visual identity’s organic movement and abstract shapes.

Check out the full case study here: https://startwithrex.com/case-studies/hotori-homes/

09/02/2026

We've all grabbed a sad egg bite on the way to our next meeting, making a nutritional compromise out of necessity rather than choice. Enter Merōs.

Yaletown was full of healthy options that were either overpriced or watered down. There wasn’t anything built for people who care about what they eat but are always on the move between meetings, the gym, errands, and everything else.

We partnered with the founders to build something elevated, from research and strategy to a name that could hold the whole idea. Merōs means "the space in between," and it shaped everything after: the messaging, the visual identity, the menu, the website.

Merōs is officially open in Yaletown. The in-between just got an upgrade, try it for yourself!

07/15/2026

Last week, our Head of Strategy Allison J. Bran stood in front of the Perfect Fit team to share something we don’t always get to present in person: the vision, mission, and values behind the brand we’ve spent the last year building together.

This is the part of the work that doesn’t always get seen — brand strategy isn’t just what shows up on a website or a truck wrap. Done right, it shapes how a team sees itself. It gives people language for why the work matters, and a standard to hold each other to.

That’s a piece we care a lot about, because it drives companies and makes for a better work-life for employees.

We don’t just do logos — we develop brand strategies that drive marketing and culture.

How does it impact the team? The messages started rolling in after the team brand launch. The common sentiment — “Thank you… We feel like we are part of something special at Perfect Fit.

That’s an outcome that gets us out of bed in the morning.

Thank you to Perfect Fit Mechanical for trusting us with your company, your goals, and your team.

Scope:
• Discovery & Research
• Strategy, Vision & Values Refinement
• Brand Positioning
• Visual Identity
• Website Content & Design
• Fleet Design
• Site Signage
• Wearables
• Marketing & Sales Assets
• Managed Brand Launch
• Internal Brand Launch & Training

07/08/2026

Congratulations on your launch, Perfect Fit Mechanical Group! Before the rebrand, came decades of hard work, teamwork, and growth… and now here you are, with a new brand that meets the level of your vision.

—

Perfect Fit approached REX after a period of growth through acquisition of a handful of companies.

Their acquisitions were part of a longterm vision to raise the standard in their industry — as a service provider and an employer.

Their goals focused on developing a brand that rallies their team as much as they focused on growing the external clarity and marketability of the business.

Today, their outward facing rebrand launches to the market. On Friday, they host a launch 100% dedicated to their internal team.

This is brand — lived inside and outside an organization.

REX is honoured to be a part of your full business transformation. Let’s go!

Check out the NEW Perfect Fit:
• COMMERCIAL www.perfectfitmechanicalgroup.com
* RESIDENTIAL www.perfectfitplumbing.com

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Scope:
• Discovery & Research
• Strategy, Vision & Values refinement
• Brand positioning
• Visual Identity
• Website Content & Design
• Fleet design
• Site signage
• Wearables
• Marketing & Sales Assets
• Managed brand launch
• Internal brand launch & training

12/22/2025

As we close out the year, we’re taking a moment to pause, reflect, and appreciate the people behind the work.⁣
⁣
2025 was shaped by strong collaboration, smart problem-solving, and forward momentum—made possible by the trust and thoughtfulness of our clients and partners. In a constantly evolving small business landscape, it’s the quality of the conversations and the commitment of the people in them that continue to matter most.⁣
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We’ll be stepping into our annual Rest & Reflect break from December 24 to January 2, returning January 5 feeling grounded and energized for what’s ahead.⁣
⁣
Wishing you a restorative holiday season—and looking forward to building what’s next together in the new year.

Address

610-130 Brew Street
Port Moody, BC
V3H0E3

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Website

http://www.startwithrex.com/

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