08/09/2022
To celebrate National Book Day, weāre sharing some of our creative teamsā favorite books. See which page turners they couldnāt put down and why! š
āMarketers have milliseconds of audience attention to influence a decision. āBlinkā gives us a front row seat to what the brain is up to during that time. A bit of behavioural economics and a bit of a dive into the instinctual subconscious, Gladwell blends science and story to slow down the process of rapid cognition enough for us to understand how it works.ā
-Laura Myers, Marketing Strategist
āMost 300-page business books would be better as 2000-word articles. āCreative Strategy and the Business of Designā gets it. All killer no filler, this book is packed with easy-to-use frameworks, logical mental models, and revealing case studies that are perfect for visual thinkers who want to leap into a more strategic creative practice for branding and communication.ā
-Hannah Miller, Creative Director
āCreative Confidenceā is not specifically a UX design book, but the non-specificity sums up my view of UX designāall design should be user-centric. In the examples and exercises shared by the authors, this approachāfrom ideation to prototyping and testingāis broken down into simple, collaborative, easy-to-follow steps that are repeatable and scalable.ā
-Amer Alkhatib, UX Design Team Lead
āTransitioning from Maker to Manager in a creative field is littered with roadblocks and challenges that arenāt often addressed or acknowledged in most books on management. Youāll find specific, actionable, and effective principles to accelerate you on your path while not losing the āheart and sparkā that led you to the creative field to begin with.ā
-Spencer Ririe, Co-Founder