11/10/2016
http://buff.ly/2fD7p6r
An important message for all content marketers out there. Your ideas and topics are worth more than your keyword targeting. Your searchability is very important and everyone understands that, but in the big picture, the grand scheme of things, your content must be engaging, relevant and hold consumers long enough to potentially convert.
Good content is getting lost these days to visibility. The first page of Google is often loaded with titles containing lists, and they are often of no value to the searcher. Dear content marketers and creators: become the consumer, think of a question or problem they might have, and create the solution. That will drive engagement.
Discover a framework to help you create better content, increase your search engine visibility, and provide a much more positive experience for visitors.