08/18/2026
Contrary to popular belief, design isn’t all digital (at least not here at Frolic) - here’s a shot from the start of today’s initial logo concept session.
We love diving into a branding project pencil first ✏️ putting physical pen to paper helps us to begin seeing big concepts in simple ways, interesting spatial relationships, and cool shapes and forms we may not consider when starting on a screen.
It’s far from perfection at this stage- it’s chaotic, crazy, abstract (and often done on the floor fueled by lots of iced coffee), but it leads to some real inspiration and understanding of the core message, offering meaningful opportunity for collaboration and discussion.
