Keys Marketing Group

Keys Marketing Group We’re passionate about fundraising and a job well-done. Our team is dedicated to help our clients

A donor conversation can give you much more than a yes or no. We often hear information in three areas: Motivation: Why ...
10/16/2026

A donor conversation can give you much more than a yes or no.

We often hear information in three areas:

Motivation: Why this cause matters to them and what keeps them connected.

Preferences: How they like to give, communicate and engage with the organization.

Life changes: A move, retirement, financial changes or other circumstances that may affect their giving.

One conversation tells you about one donor. But when similar themes begin appearing across many conversations, they can give fundraising teams something worth exploring.

The gift is one outcome of the conversation. The insight is another.

A fundraising report can tell you that a donor said no. But it can’t always tell you why. Maybe things are tight right n...
10/14/2026

A fundraising report can tell you that a donor said no. But it can’t always tell you why.

Maybe things are tight right now. Maybe they already gave through another channel. Maybe they have a question about where their gift goes. Or maybe they spend ten minutes telling you why they’ve supported the organization for 20 years.

Those conversations contain valuable information.

Donors tell us what motivates them, what concerns them, what has changed and what keeps them connected to a cause.

Our latest article looks at what fundraising professionals can learn when we listen beyond the yes or no.

Read: What Donors Really Tell Us During Fundraising Calls https://tinyurl.com/mstav3aj

Because sometimes the numbers tell you what happened. The conversation helps you understand why.

🍁 This Thanksgiving, we’re feeling especially grateful for the people behind the work we do every day.To our incredible ...
10/12/2026

🍁 This Thanksgiving, we’re feeling especially grateful for the people behind the work we do every day.

To our incredible charity partners, thank you for trusting us to help share your stories and connect with your supporters. And to our Keys team, thank you for the care and dedication you bring to every conversation.

We’re grateful to play a small part in helping organizations across Canada make a meaningful difference in their communities.

Happy Thanksgiving from all of us at Keys Marketing Group! 🍂

What happens when a donor tells one of our fundraisers something important?Ideally, it doesn't end with the call.Our age...
10/08/2026

What happens when a donor tells one of our fundraisers something important?

Ideally, it doesn't end with the call.

Our agents are often the people having direct conversations with donors. They hear the questions donors are asking, the objections that keep coming up, the reasons people give, the reasons they don't and the things donors want organizations to know.

Those conversations can create a valuable feedback loop:

Donor conversation → Agent insight → Coaching & campaign monitoring → Reporting → Client strategy

If we begin hearing a recurring theme, we can look at whether it is appearing more broadly.

If donors are confused by part of the message, we can examine the script.

If one segment is responding differently, we can look at the data.

If an objection becomes more common, we can flag it for the client.

Fundraising calls generate gifts, but they can also generate something incredibly valuable: a better understanding of your donors.

That is why we believe the conversation itself matters.

A stopped monthly gift doesn't always mean, "I don't want to support you anymore."In conversations with donors, we hear ...
10/05/2026

A stopped monthly gift doesn't always mean, "I don't want to support you anymore."

In conversations with donors, we hear many different reasons why monthly giving has ended.

Sometimes circumstances have changed and the donor can no longer comfortably maintain the gift.

Sometimes the issue is administrative: a new credit card, changed banking information or a payment problem that was never resolved.

Sometimes priorities have changed.

And sometimes a donor who stopped giving monthly still feels very connected to the cause.

These are observations from donor conversations, not a claim that every lapsed monthly file will follow the same pattern.

But they highlight something important:

"Lapsed" tells you what happened to the gift. It doesn't necessarily tell you what happened to the relationship.

That is one reason a reactivation conversation can be so valuable. Even when it doesn't result in a renewed monthly gift, it can help an organization better understand its donors and what changed.

Today, we honour the Survivors of residential schools, remember the children who never came home, and recognize the last...
09/30/2026

Today, we honour the Survivors of residential schools, remember the children who never came home, and recognize the lasting impact these experiences continue to have on Indigenous families, communities, and generations.

As individuals and as an organization, we know that reconciliation is not a single day. It is an ongoing commitment to listen, learn, build relationships, and take meaningful action.

Today, we take time to reflect, to remember, and to acknowledge the resilience, strength, and contributions of our First Nations, Inuit, and Métis friends across Canada.

🧡 Every Child Matters.

A lapsed monthly donor is not just another lapsed donor.Consider two supporters:One made a $25 gift three years ago.Anot...
09/28/2026

A lapsed monthly donor is not just another lapsed donor.

Consider two supporters:

One made a $25 gift three years ago.
Another gave $25 every month for four years before their monthly giving stopped.

Both might now appear as "lapsed" in your database, but their relationships with your organization are very different.

The monthly donor made a sustained commitment to your mission. They already know your organization, chose to support it regularly and may still care deeply about the work.

That history deserves a different strategy.

Our latest article looks at the opportunity hiding in lapsed monthly donor files, including recovery versus reactivation, segmentation, timing and why the first goal should be reconnection.

Read: The Lapsed Monthly Donor Opportunity Hiding in Your Database https://tinyurl.com/3rbnwdax

When was the last time you looked at your former monthly donors as their own fundraising audience?

You have four donor segments sitting in your database and enough budget to prioritize one.Which is the hardest group to ...
09/25/2026

You have four donor segments sitting in your database and enough budget to prioritize one.

Which is the hardest group to decide what to do with next?

A. New one-time donors
Convert? Steward? Wait?

B. Lapsed monthly donors
Reactivate? When? With what approach?

C. Long-lapsed donors
How far back is still worth pursuing?

D. Active monthly donors
Upgrade? Steward? Leave a good thing alone?

We'd love to hear your answers why in the comments.
There may not be one right answer. That's what makes donor strategy interesting.

Who would you prioritize?Donor ALast gift: $250Gifts in the past 3 years: 1Donor BLast gift: $75Gifts in the past 3 year...
09/24/2026

Who would you prioritize?

Donor A
Last gift: $250
Gifts in the past 3 years: 1

Donor B
Last gift: $75
Gifts in the past 3 years: 6

If we segment by gift amount alone, Donor A may immediately stand out.
But Donor B has chosen to support the organization six separate times.
That frequency tells us something important about the relationship.

Now add recency, campaign history, giving type and previous responses, and we start developing a much more useful picture of both donors.

There isn't necessarily one "better" donor here. There may simply be two different opportunities requiring two different conversations.

Smarter segmentation isn't always about finding your highest-value donors. Sometimes it's about understanding the behaviour behind the gifts.

Your next fundraising opportunity might already be in your donor database. 📊Every gift, missed payment, upgrade, cancell...
09/09/2026

Your next fundraising opportunity might already be in your donor database. 📊

Every gift, missed payment, upgrade, cancellation and campaign response tells part of a donor’s story. When you look at those pieces together, they can help answer an important question:

Who should we be talking to next—and why?

From monthly giving and lapsed donor reactivation to upgrades, stewardship and legacy engagement, better segmentation can help make every conversation more relevant.

Our latest blog explores how to look beyond gift amount and uncover the opportunities hiding in the donor data you already have.

Read more: https://shorturl.at/osp60

Address

PO Box 847
Pemberton, BC
V0N2L0

Opening Hours

Monday 8am - 9pm
Tuesday 8am - 9pm
Wednesday 8am - 9pm
Thursday 8am - 9pm
Friday 8am - 9pm
Saturday 10am - 4pm

Telephone

(613) 841-9850

Website

Alerts

Be the first to know and let us send you an email when Keys Marketing Group posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Keys Marketing Group:

Shortcuts

Share