08/30/2026
AI may be calling your business before a customer ever does.
Google Search’s AI can contact local businesses on a customer’s behalf to confirm details such as hours, availability, services, pricing, or booking options: in select markets.
That creates a simple risk: if your Business Profile has outdated information, isn’t claimed, or nobody answers, the customer may move on before the opportunity reaches you.
Before the next call:
1. Verify your hours, phone number, services, and booking link.
2. Claim and verify your Google Business Profile.
3. Make sure calls are answered during business hours.
4. If a call is missed, return it quickly with a clear, helpful response.
Your Google profile is no longer just a listing. It may be part of the conversation that shapes whether a customer chooses you.
How prepared is your business for an AI-generated call? Share your answer in the comments.