Klipfolio

08/28/2026

Three years of our own product data, one big question: how are small businesses actually building their data stacks?

Turns out data infrastructure (databases, cloud storage) is steadily gaining ground while marketing and social tools are losing share. We also found a regional CRM gap that's held steady for 3 years straight — and dug into why.

SMBs only (under 1,000 employees), 34,000+ data points, broken down by data source, geography, and company size.

Full research here: https://www.klipfolio.com/articles/klipfolio-research-aug2026-three-year-data-stack-trends

08/11/2026

One of our favourite metrics at Klipfolio has a surprisingly simple origin story.

Years ago, one of our employees noticed that a huge percentage of people who signed up for a free trial would log in once, poke around for a few minutes, and never come back.

So we started asking a much simpler question:

Did they come back?

We called these people True Trials—trial users who return after Day 1.

We’ve been using this metric for years, and it has proven to be one of those rare metrics that is simple, consistent, and genuinely useful.

It also gives us an early signal of whether we're attracting the right people and creating enough interest for them to return.

Today, we look at it alongside Activation Rate:

True Trial = Did they care enough to come back?
Activation = Did they find the value?

Sometimes the most useful business metrics aren't the most sophisticated ones. They're the ones everyone understands—and that keep working year after year.

We wrote about how we use True Trials and why we think they're such a useful SaaS growth metric. Read it here https://www.klipfolio.com/blog/true-trials-activation-growth

07/21/2026

Clean data and understandable data aren't the same thing — and AI is exposing the difference fast. Our latest post looks at why the next era of analytics is about encoding meaning, not just moving data, and what that means for how businesses should be building their data stack.

Read more:

The modern data stack solved data transport. AI is forcing us to solve data meaning. Allan Wille on why semantic layers are becoming the new core infrastructure.

07/13/2026

Most organizations using AI for analytics are getting different answers to the same questions.

The problem isn't the AI—it's that context gets lost between sessions. When your metric definitions live in wikis or Confluence instead of machine-readable systems, your AI assistant has no way to know what "revenue" actually means to your business.

The fix is moving definitions into a governed metric catalog or semantic layer where every tool—dashboards, AI assistants, reports—pulls from the same source of truth.

That's how you build trustworthy data at scale.



https://www.powermetrics.app/blog/ai-analytics-context-metric-governance

07/10/2026

Ever send a KPI report and hear... nothing back? That usually means the report is showing data instead of telling a story.

We pulled together templates, tips, and real examples for building KPI reports people actually read and act on — not just skim and forget.

Check it out:

Build KPI reports leaders act on. Choose the right KPIs, set owners and targets, and share results in real time with dashboards.

07/03/2026

The biggest shift in analytics in 20 years is happening right now — and growing businesses are unexpectedly well-positioned to win it.

For two decades, analytics competed on dashboards: cleaner charts, faster loads, more visualizations. That race is ending. The next decade is about something different — helping people trust the numbers, ask better questions, and act with confidence.

Here's the pattern worth noticing: every leap in analytics exposed a new bottleneck. Dashboards got easy to build, then no one agreed on what the metrics meant. Self-serve arrived, then no one knew which report to trust. Now AI can answer almost any question — which means the question that matters isn't "can AI answer this?" It's "should I trust this answer?"

AI doesn't replace good metric foundations. It raises the value of having them.

The advantage isn't going to enterprises with the biggest AI budgets. It's going to the companies — often smaller, more agile ones — that invest in shared definitions and metric governance now, before they scale.

Full piece: https://www.powermetrics.app/blog/best-time-to-ask-better-business-questions

06/19/2026

Most business users don't want more charts. They want clearer answers.

This article shares simple ways to make dashboards and reports easier for non-technical users to understand and act on.

A good visualization should help someone answer a question in seconds—not create new ones.

Read more:
https://www.klipfolio.com/blog/visualizing-data-non-technical-users

06/19/2026

Using AI for business work?

Make sure you're using the right type of account.

Many free AI tools may retain conversations and use them for model training, while commercial plans typically include contractual protections that keep business data out of training pipelines.

Our VP of Engineering & Information Security, Kyle Campbell, explains what organizations need to know about AI, privacy, and governance.

Read more: AI and Data Privacy: What Every Business Should Know
https://www.powermetrics.app/guides/ai-and-data-privacy

06/18/2026

When your team's metrics are always visible on a wall-mounted screen, something shifts.

Goals become shared. Decisions get faster. And people stay aligned without needing another meeting to sync up.

TV dashboards turn data from a report nobody reads into something ambient—always current, always in view. That's when real performance changes happen.



https://www.klipfolio.com/resources/articles/what-is-a-tv-dashboard

06/15/2026

Building Klips doesn't have to be complicated. We've put together a complete reference guide covering the Klip Editor, all 18 components, top functions, keyboard shortcuts, and sharing options. Whether you're new to Klipfolio or refining your skills, this cheat sheet has everything you need to create dashboards faster.

Download the full PDF and keep it handy whenever you're building.

https://www.klipfolio.com/blog/klipfolio-cheat-sheet-top-functions

https://website-assets.klipfolio.com/klipfolio-cheat-sheet.pdf

Use this Klipfolio cheat sheet whenever you build. It includes top functions and components used when building Klips.