Hailey Fralick - Graphic Design

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Canada
Oshawa, ON
Hailey Fralick - Graphic Design

Freelance graphic designer

Hailey - Brand Designer 🍁 Creating beautifully aligned branding and social graphics so you can grow your business & show up easily and confidently.

10/15/2026

What I love about this brand (well one of the things) is how versatile it is.

The colour palette was designed to work across different sides of the brand. Linen and mulberry feel a little more refined and professional, while golden olive and periwinkle bring in a softer, more playful feel.

The logo variations work in the same way, giving the brand flexibility to shift depending on where and how it’s being used, while still feeling cohesive and recognisable.

Everything has its place, but it all ties together to create a brand that feels consistent without being one-note.

10/09/2026

Oh my goodness, it’s been a while.
Summer was full of family fun and lots of amazing branding projects.

I have so many projects to share and Im very behind on posting them! I will get there, but for now here’s a peek at some of my faves and some the incredibly kind words I’ve received.

I’m beyond grateful for my amazing clients and I do not take for granted what a big deal it is to trust someone with something as personal and important as your business and its branding.

And if you’ve been thinking about getting your branding done, I have just 1–2 spots left for projects starting before Christmas if you want to snag one!

08/05/2026

I love helping bring brands to life, and a thoughtfully designed website is often the final piece of the puzzle.

Whether it’s creating a design mock-up (like the shopify website mock-up you’re seeing here), collaborating with one of my trusted web design partners, or building a beautiful website in Wix (which I’ve been thoroughly enjoying lately!), I’m happy to help you find the right solution.

If you’re looking for a clean, professional website that’s easy to manage, I’d love to help. And if your project calls for something more custom, I have amazing partners I trust to make it happen.

06/22/2026

One of the most common branding mistakes I see is using the same logo everywhere.

Logo suites include more than one logo for a reason. Each variation is designed to work in different spaces and situations, whether that’s a website header, social media profile, business card, packaging, or signage.

Using the right variation helps your brand feel more polished, professional, and consistent wherever it shows up.

05/25/2026

This cutie 😍

A peony inspired bloom simplified into a more minimal, mid-century illustration style.

A symbolic floral mark created for representing warmth, softness, and a timeless feminine beauty.

05/19/2026

Before any design or vision begins, we always start with discovery.

Taking the time to understand where you and your business meet, what you’re all about, and what your brand needs to communicate. From there, we build out a vision through moodboards and inspiration, making sure everything feels aligned before moving forward.

This part of the process is what makes the work feel intentional. It ensures the visuals aren’t just beautiful, but grounded in strategy and aligned with your business as a whole.

Once that direction is clear, we move into the final brand design, where everything comes together in a way that feels thoughtful, cohesive, and built to support your business long term.

Swipe through for a peak of the moodboard and inspo vs how the final design turned out.

05/08/2026

This brand needed to feel timeless yet fresh, so I focused on refined typography, a clean logo system, and an understated palette, all chosen to inspire confidence and reflect IBN’s forward-thinking vision.

A modern twist on real estate branding that feels distinguished and aspirational.

05/05/2026

Calm, grounded, and quietly reassuring. Pineview Counselling & Psychotherapy was designed to create a sense of ease from the very first interaction.

Soft tones, natural textures, and simple, intentional design choices come together to reflect a practice that feels both steady and supportive.

05/01/2026

A clear process makes all the difference.

Working with me for your brand design isn’t just about the final visuals - the process matters too. Its important to me that you have a thoughtful, guided experience from start to finish. My approach is intentionally structured to reduce overwhelm, create clarity, and ensure every design decision is rooted in strategy.

From discovery to delivery, we have clear check-in points, so we are always on the same page, and you’re never left guessing what comes next.

If you’re looking for a brand process that feels supportive, intentional, and aligned, I’d love to work together 😊

04/27/2026

Fine-line tattoo brand identity design including logo creation, sub-branding, and social and marketing graphics. Swipe to see how this branding carries across social, merch, packaging, and more.

Address

Oshawa, ON

Website

http://haileyfralick.com/

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