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Interpix Design

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Oakville, ON
Interpix Design

Leading user experience design agency supporting companies across North America.
30 years of simply useful™ UI/UX

Interpix Design is a user experience design and strategy firm founded in 1995. We have a commitment to delivering successful user experiences and have worked with local and international companies for over 15 years.

10/13/2026

Being mobile responsive solves the layout problem. The text scales. The buttons stack. The page fits on a small screen. That's genuinely useful but also genuinely not enough.

What being responsive doesn't do is account for the person holding the phone. Mobile users are often moving, distracted, and trying to do one specific thing quickly. The most important actions need to be reachable with one thumb. Sessions get interrupted and need to be resumable. Users rarely want to do everything the product offers. They just want to do one thing and they want to do it fast.

A desktop interface that reflows to 390px wide hasn't been designed for any of this. It's been tolerated on a smaller screen.

The questions worth asking when designing for mobile aren't about viewport widths. They're about moments. What is this user trying to do? Where are they when they're doing it? What gets in the way? Those answers build a different product than a responsive stylesheet.

Get in touch if you want to talk through your mobile experience.

10/08/2026

Most redesigns fail not because the new design is worse. But rather, because users had already built something in their heads.

Experienced users don't read labels. They navigate on autopilot. Move a button they click ten times a day and you've disrupted a habit, not just a preference.

The Snapchat redesign in 2018 was genuinely better for new users. Over a million existing ones signed a petition to revert it. The design wasn't wrong. The approach was.

There is a third option between leaving things alone and redesigning them. Fix performance first. Improve copy at familiar locations. Add new features inside containers users already visit. Save structural change for when the evidence demands it, and when it does, give users the choice of when to make the switch.

The best product teams ship constant improvement. Their users just never quite know how much work it took.

Get in touch if you want to talk through how to improve your product without breaking what users know.

10/06/2026

The most underrated UX metric is time to first value.

Most teams track sign-up completion, onboarding completion, time in app. But none of those tell you whether a user got anything useful out of the product.

Time to first value measures the gap between sign-up and the moment a user gets something worth having. That gap is where most churn happens... before users understand what they signed up for.

Users who hit value fast stay. Users who don't leave and don't come back.

The fix: map the path from sign-up to first value, count the steps, cut everything that doesn't move the user closer to that moment. Every step that doesn't lead there is friction you kept on purpose.

Get in touch if you want help improving your users' time to first value.

10/01/2026

Scroll made sense when it was invented. For a continuous grid of image results, removing the stop-and-click of pagination kept users moving. Then it got applied everywhere, regardless of whether users were browsing or trying to get something done.

The products breaking away from it are doing well. TikTok built on discrete swipe, not scroll: each video a complete unit, the swipe an active choice. Perplexity gives you the answer and stops. No feed below it. Linear and Raycast navigate by keyboard. Scroll is a fallback, not the model.

None of these patterns is better than scroll in every context. That's the point. Each one is better in the context it was designed for. Scroll works when users are exploring with no destination. It works against them when they have something to do.

The question worth asking: did you choose scroll because it fits your users, or because it's what the internet looks like?

Get in touch if you want to talk through your navigation model.

09/29/2026

The hardest sentence to write in product design is also the most important: "What problem are we actually solving?"

Teams skip it because it feels like slowing down. The brief exists. The deadline is set. Questioning it looks like doubt. So nobody asks.

Then six months later the product ships and users don't engage with it the way anyone expected. Not because the ex*****on was poor. Because the problem that got solved wasn't quite the problem users actually had.

It happens constantly. It almost always starts with an assumption made in week one that nobody thought to question.

The question isn't a formality. It's not a workshop exercise. It's the thing that determines whether what gets built is worth building. Asked honestly, before anything else, it changes the shape of everything that follows.

Get in touch if you want a second opinion on the problem before you build the solution.

09/24/2026

Navigation is not an information architecture problem. It's a user goal problem.

Most navigation is built from the inside out. Marketing owns the products section. Engineering owns the docs. Sales owns pricing. The result makes perfect sense to the people who built it and almost none to the people using it.

"Solutions" is the most useless nav item on the internet. No user has ever arrived at a website thinking "I need to find their Solutions section."

Users don't navigate by what exists. They navigate by what they want to do. "What does it cost?" "Can I see it work?" "Is it right for a team like mine?" Most nav structures make those questions genuinely hard to answer.

The fix: list the five things users most commonly come to do. Name each item in their language. Test it with real users. Where they get stuck is where the nav is failing them.

Get in touch if you want to talk through what that looks like for your product!

09/22/2026

Most products treat onboarding as a one-time event. The tour runs, the checklist completes, the hints disappear, and the product assumes users are now experts.

They aren't. At week three they're finding features that were always there. At month three they're still doing things the slow way because nobody showed them the fast one.

The fix isn't a longer onboarding. It's designing for the ongoing learning curve. The help that appears at the moment of confusion, features that surface when users are ready, discovery built for month three, not day one.

Users don't stop learning when onboarding ends. The product just stops teaching.

Contact us today if you want to talk about what that looks like for your product!

09/17/2026

Every tooltip in your product is a small confession. The team noticed the label wasn't clear. Instead of fixing the label, they added a tooltip. The button needed context the surrounding UI didn't provide. Instead of fixing the layout, they added a tooltip.

A tooltip doesn't solve the problem. It documents it.

And users don't read them anyway. The person who most needs help is least likely to hover over a question mark and read a paragraph of technical context in a small floating box. They guess, get it wrong, blame themselves, and leave.

The fix is not a better tooltip. It's a clearer label. A better button. A layout that provides context without requiring it to be asked for.

Every time you're about to write a tooltip, ask what you'd have to change so that nobody needed to read it. That's the question that leads to a better interface.

Want to fix this in your product? Contact us today!

09/15/2026

Consumer apps have personalization baked in from day one. Most SaaS and enterprise tools start from zero every session. Same empty dashboard. Same generic defaults. Same onboarding nudges for a user who finished the product weeks ago.

That's not neutral. It's a daily signal that the product doesn't know who you are, and doesn't particularly care to find out.

Memory is how relationships work. A product that remembers nothing signals to users that they don't matter enough to be remembered. It's not usually a technical problem. It's a prioritisation problem. The product was designed for acquisition. Nobody designed for the user who comes back.

The fix isn't complicated. Remember preferences: filters, views, and settings should carry over. Surface what changed since the user was last here, not a generic dashboard. And retire the onboarding nudges the moment someone has finished them. A returning user is not a new user.

Contact us today to learn how to fix the personalization problem with your tools!

09/10/2026

Your users aren’t comparing you to your competitors, they’re comparing you to the best digital experiences they’ve ever had. It's the app that loaded instantly, the checkout that took two taps, or the tool that remembered exactly where they left off.

That’s the benchmark, and it keeps rising. What felt “good enough” two years ago can feel broken today. The best products design for these expectations. The rest wonder why users leave for something that simply feels easier.

Is your product keeping up? Contact us to find out.

Address

1200 Speers Road/Suite 49
Oakville, ON
L6L2X4

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Website

http://interpixdesign.com/

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