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Interpix Design

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Canada
Oakville, ON
Interpix Design

Leading user experience design agency supporting companies across North America.
30 years of simply useful™ UI/UX

Interpix Design is a user experience design and strategy firm founded in 1995. We have a commitment to delivering successful user experiences and have worked with local and international companies for over 15 years.

06/18/2026

AI collapsed the timeline. Research that took 3 weeks now takes 3 days. Prototyping that took 2 weeks now takes hours. The problem: every team has this. Speed is no longer the edge.

Winning teams aren't just moving faster, they're making better decisions, earlier. Speed without direction just means arriving at the wrong answer faster, and shipping it to more users, sooner.

The teams pulling ahead validate the problem before the solution, run research and build in parallel, and treat the first version as a question - shipping to learn, then deciding with real evidence.

This is where Interpix fits. We run the research that ensures the fast version you can ship is also the right one, and build systems that let speed compound instead of creating rework.

Speed is available to everyone now. Your direction is the edge.

Want to find that edge for your product? Contact us today

06/16/2026

Software is increasingly used by something that doesn't have eyes, patience, or context: an AI agent booking your flight, filling your forms, managing your inbox on a user's behalf.

Most interfaces were built for humans who can scan clutter, infer meaning from a vague icon, and recover when something looks off. Agents can't. They need structure, clear labels, and predictable patterns, or they fail silently and give up.

The fix: semantic HTML over visual-only cues, consistent patterns agents can learn, and APIs that mirror your UI so agents have a reliable path.

If a machine can't use your product, chances are, a lot of your human users are struggling too.

Contact us today to learn how we can help design and develop your software for both your users and agents.

06/11/2026

There's a user your product was built for. They read every word of the onboarding. They enter valid data, complete every step in order, and already understand what the product does before they open it.

That user doesn't exist.

Real users mistype... then mistype again, because your error message said "invalid" without explaining why. They leave halfway through and come back in a different browser to find their session expired and their form gone. They don't understand what a field is asking for, because your team debated the label internally for 20 minutes and assumed that settled it.

Products don't fail in the flow. They fail in the cracks around it.

The error state that tells the user something went wrong without telling them what or how to fix it. The empty dashboard that loads completely and then just... waits. The edge case nobody thought about because it didn't come up in the prototype review.

The fix isn't complicated. It's just a different starting point: design the broken path first. Error states that explain and redirect. Empty states that teach and prompt. Edge cases that are deliberate, not discovered.

If your product works when everything goes wrong - wrong input, wrong order, wrong device, wrong moment - it works.

Swipe for the full breakdown and click the link in our bio to book a free UX audit today.

06/09/2026

A developer with a good prompt can scaffold a half-decent UI in under 20 minutes. Copy, microcopy, components, first-pass code - generated, iterated, and shipped faster than a brief used to take to write. The output that defined junior talent three years ago is now table stakes.

This is not a threat to design. It is a clarification of what design was always supposed to be.

The questions AI cannot answer: What problem are we actually solving? Who is this for? Not the persona in the deck, but the real person with the real workaround they're currently using instead of your product? What should we build next, and why? These are not ex*****on questions. They are judgment calls. And they require context, constraint, and consequence that no model has access to until you surface it.

For design agencies, the value proposition shifts. Not "we make things". Any team can make things now. "We decide what to make, and why." Research that interrogates the brief before it's accepted. Systems thinking that sees how this decision compounds three releases from now. The ability to ask the question the client hasn't thought to ask yet.

Ex*****on was always the floor. Strategy was always the ceiling. AI just made the floor irrelevant, and in doing so, made the ceiling the only place worth building.

Learn how we can utilize this framework to help build out high performing web products for your company by contacting us today!

06/04/2026

Motion design is having a moment, but most of it is wrong.

Spring physics on every dropdown. Page transitions that feel like a film reel. Hover effects so elaborate they have their own animation curves.

It looks polished in a Figma prototype. It looks great on Dribbble. And for the person trying to submit a form at 9am, it's just in the way.

Here's the test we apply at Interpix: remove the animation entirely. Is the user confused? Can they still understand what just happened, where they are, and what to do next?

If yes, it's functional. Keep it.
If nothing changes, it's decoration. Cut it.

The patterns we keep seeing: animations that delay rather than guide, transitions that perform rather than orient, and hover effects designed to impress other designers rather than serve actual users.

Motion should work as hard as every other design decision. When it does, users never notice it. When it doesn't, they feel it, even if they can't name it.

Every motion decision should answer one question: what does this teach the user? If you can't answer it, you already have your answer.

06/02/2026

60% of searches now end without a click. Google AI Overviews appear in over half of all queries. AI-referred sessions jumped 527% year-over-year. The data from 2025 is consistent: the click is no longer the destination.

Generative Engine Optimization (GEO) is the practice of structuring your content so that AI platforms (ChatGPT, Perplexity, Google AI Overviews, Copilot) cite your brand when users ask questions. The goal isn't to be clicked. The goal is to be quoted.

This isn't replacing SEO. Research shows 76% of URLs cited in AI Overviews also rank in the top ten organically. Strong SEO foundations remain the floor. GEO builds on top of them.

Four signals determine whether AI engines cite your content: factual density (direct answers in the first 60 words), earned third-party mentions (what others say about you outweighs what you say about yourself), structural clarity (FAQ schema, semantic HTML, clean heading hierarchies), and E-E-A-T (named authors, verifiable credentials, external bylines).

Most organisations haven't started yet. Citation authority, like domain authority before it, compounds over time. The window is open, but not indefinitely. Swipe for the full breakdown, then read the complete post at the link in our bio.

05/28/2026

There's a line between helpful personalisation and surveillance. Most products cross it without realising.

You've felt it. An ad for something you only mentioned in conversation. A product that surfaces what you looked at once, weeks ago, on a different device. The data behind it is legitimate. The logic is sound. But the feeling it creates is the opposite of what personalisation is supposed to achieve.

Researchers call it the "creepiness threshold", and AI is accelerating how fast products hit it.

The goal isn't to do less personalisation. It's to do personalisation users understand, consent to, and visibly benefit from.

Learn how you can personalize your experiences without crossing the creepiness threshold here → https://www.interpixdesign.com/blog-ai-personalization-surveillance

05/26/2026

Every stakeholder has a request. Every request sounds reasonable.

Add a dashboard. Add filters. Add integrations. The roadmap grows... and so does the drop-off rate.

Here's what we've learned working with product teams: users don't leave because your product does too little. They leave because they can't find the value it already has.

Feature bloat isn't a product problem. It's a clarity problem.

The best design decision we've made for clients this year wasn't adding something. It was removing it. Cutting the nav item nobody clicked. Collapsing a 4-step flow into 2. Surfacing the one action that makes users stay.

Products that feel effortless don't do less, they simply waste nothing.

Before you greenlight the next feature request, ask one question: will this make the product clearer, or just bigger?

Swipe for the full breakdown →

05/21/2026

We let AI design an onboarding flow. Here's what it missed.

The output was fast. Structurally sound. Completion rate was high.

And then users hit the dashboard and froze.

AI gave us great scaffolding: sensible step order, progress indicators, clean patterns. What it couldn't do was account for the emotional reality of a new user: the doubt, the short patience window, the unspoken question of "did I make the right call signing up?"

It also optimised for the wrong metric. Finishing a flow and understanding your product are not the same thing. Our most common support ticket after launch? "What do I actually do first?"

Two misses. Both invisible in the output. Both completely human.

The lesson isn't that AI can't help with onboarding design, it absolutely can. The lesson is knowing where its blind spots live. AI builds the skeleton. Designers bring it to life.

Swipe to see the full breakdown →

05/19/2026

We spent decades designing interfaces around structure. Menus, tabs, hierarchies. Users learned our products' language. That's changing.

The prompt box is becoming the primary way people interact with software. Not a supplementary feature, but the main event. If you've used GitHub Copilot, Notion AI, or Linear's Ask feature lately, you've felt it. You stop looking for where things are. You just ask.

That shift is not just a feature change. It's an architectural one, and it has major implications for how we design.

Swipe for the key ideas, then read the full post for the complete breakdown: what this means for information architecture, empty states, feedback design, and failure modes. Plus 5 principles we use at Interpix when designing for prompt-first and hybrid interfaces.

Click the link in our bio to read the full blog!

Address

1200 Speers Road/Suite 49
Oakville, ON
L6L2X4

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Website

http://interpixdesign.com/

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