Entertainment Marketer

08/18/2026

The August issue of the 'Advice From Jim Norris' Newsletter has been published

How An Effective Marketing Program Motivates Sales Reps and more...

https://www.linkedin.com/pulse/august-2026-how-effective-marketing-program-motivates-jim-norris-igflc

08/17/2026

Motivationg Your Dealers With Consistency

If you manufacture or distribute products in the entertainment industry, your dealers are your sales force. You can have the best product in your category, but if the people selling it at street level aren't motivated to push it, you'll lose shelf space, mindshare, and ultimately market share to a competitor who simply shows up more often.

Read more - entertainmentmarketer.com/insights/f/motivating-your-dealers-through-consistent-marketing

08/03/2026

August is when the entertainment industry wakes up.

Fall tours are being routed, venues are locking in gear purchases, production companies are staffing up for the busiest quarter of the year — and buying decisions are being made right now.

If you want to be on the radar when those budgets get spent, this is the month to show up. Entertainment Marketer puts your message directly in front of the professionals in your segment of the industry — the people who actually buy what you sell. Email campaigns, newsletter placements, social campaigns, banners — whatever mix fits your goals.

Send an email or book a quick call and I'll walk you through the options and pricing.

Jim Norris President, Entertainment Marketer
www.entertainmentmarketer.com
[email protected]

07/20/2026

How an Effective Marketing Program Motivates Sales Reps

Ask any veteran sales rep what makes their job harder than it needs to be, and you'll hear a version of the same answer: cold ground. Walking into a conversation where the prospect has never heard of your company means the rep spends the first half of the call establishing credibility instead of solving problems. A consistent marketing program changes that equation entirely — and in doing so, it changes how reps feel about their work and how well they perform it.

Marketing Warms the Ground Before the Rep Arrives

When a company advertises, publishes, and shows up consistently in its market, prospects arrive at the sales conversation already familiar with the brand. The rep isn't a stranger asking for trust; they're a representative of something the buyer already recognizes. That shift is enormous. Familiarity shortens the sales cycle, reduces price resistance, and raises close rates — because buyers instinctively trust names they've seen repeatedly over names they've never encountered...

Continue reading - https://bit.ly/4yqZ0JD

Jim Norris

Entertainment Marketer

[email protected]

Entertainment Marketer specializes in digital marketing, online publishing, and marketing consulting

07/15/2026

The July issue of the Linkedin Newsletter - 'Advice From Jim Norris'
has been published.

Featured - Make Every Touchpoint Count

Resources, opportunties and events covering marketing and career planning.

Check it out at - https://lnkd.in/geKXQSmi

Entertainment Marketer specializes in digital marketing, online publishing, and marketing consulting

07/13/2026

Backstage Circle has grown into a global community of musicians and entertainment industry professionals — and it runs on three things:

📚 Knowledge — resources, podcasts and webinars that build real, usable skills
🤝 Connection — networking with serious pros who actually engage
⚡ Action — turning what you learn into permanent change in your career, your business and your life.

No noise. No algorithm deciding what you see. Just working professionals comparing notes and moving forward together.

Join us:for free at: https://bit.ly/4exMr7q

07/08/2026

Do you work in live events or performing arts production? If so, then Rendez-vous is for you!

Held in a different Canadian city each year, the Rendez-vous conference brings together emerging and established professionals from across the live performance and events industry for an exciting program filled with professional development, networking, and collaboration.

The main program features a wide range of training workshops, educational sessions, roundtables, and panels covering key aspects of live performance production and presented by experts in their fields. These sessions are complemented by a 1-day industry trade show featuring products and services for the live production sector, a Loudspeaker Showcase, a Lighting Fixture Showcase, a stage track system training presented by Triple E, the IATSE Training Hub, venue tours and social activities designed to build community and spark collaboration.

Rendez-vous is open to all, with options for Full Conference or Day Passes, low student and freelancer rates, and a special offer for members of performing arts organizations and unions. Early-Bird Rate: Register before midnight EDT on July 10, 2026, to secure your conference pass at the best price!

The 2026 edition will take place at the University of Ottawa’s Faculty of Arts Department of Theatre, LabO Building, and Arts Court (10, Daly Ave).

- Pre-conference Workshops: August 11 and 12
- Conference: August 12 to 14
- Industry Trade Show + Loudspeaker Showcase + Lighting Fixture Showcase presented by Christie Lites + Hands On Track Training presented by Triple E (free admission - open to the public): August 13 and 14

Connect with your peers in Ottawa this summer!

LEARN MORE + REGISTER ⇢ bit.ly/CITTICTSRendez-vous

Rendez-vous is presented by CITT/ICTS (Canadian Institute for Theatre Technology/Institut canadien des technologies scénographiques)

07/06/2026

Many companies treat summer like a marketing dead zone — budgets pause, campaigns go quiet, and everyone tells themselves they'll "ramp back up in September."

That's exactly why July is one of the best times to get your message out.

At Entertainment Marketer, we give you direct access to a quality audience of entertainment industry professionals — spanning music, pro audio, pro lighting, pro video, and music retail. While your competitors sit out the summer, that audience is still active and paying attention — just seeing a lot less competing for their attention right now.

This month works in your favour - less competition means your campaign actually stands out!

I'd love to talk about what a July campaign in front of our audience could look like for you.

Jim Norris
President, Entertainment Marketer
www.entertainmentmarketer.com
[email protected]