04/02/2026
📧Gmail is placing more weight on engagement, and that’s changing how your promotional emails get seen.
Inbox visibility isn’t just about timing anymore. Now more than ever, it’s about how subscribers interact with your content.
What you need to know:
• Engagement influences “Promotions” tab ranking
• Transactional emails are under greater scrutiny
• Simplified subscription tools make it easier for inactive users to opt out
Think quality over quantity when it comes to your subscriber lists. Smaller, engaged audiences consistently outperform large, disengaged ones.
If you haven’t reviewed your engagement metrics, segmentation strategy, and list hygiene practices recently, now’s the time.
We break down what’s changing (and what to do about it!) in our latest blog! https://bit.ly/4bY9TIq
