Antonio Boccanfuso

01/30/2023

Need a French and German translator. If you have references please lmk

09/15/2017

Going to be posting this week's revenue today.

I think some of you will be surprised.

07/27/2017

When "the Pearl King," Salvador Assael, first introduced Tahitian black pearls, consumers wanted nothing to do with them. But a year later, something fascinating happened.
Enlisting the help of a jeweller friend, Assael proudly displayed the black pearls in the window of a Fifth Avenue jewelry store with a ludicrously high price tag...

http://www.rpcopywriting.com/articles/anchoring.html

Here's another one of those psychological irrationalities that drive our purchase behaviour - and how you can take advantage of it to boost your own sales!