WSI Digital Marketing Montreal

06/10/2026

Last week, Chris and Laurie attended the WSI Global Conference in Cabo San Lucas. The theme for the event; Waves of Innovation.
It was a week of focused learning and sharing with our WSI colleagues from around the globe.

The discussions and presentations revolved around AI adoption, evolving AISEO best practices to improve lead generation, growth, revenue generation and online credibility for our clients. The concept of "search everywhere optimization" was a common thread.

We talked about the future of digital marketing. AI is changing how buyers gather information and evaluate providers. We know that buyers increasingly use AI before speaking with vendors. AI visibility is now crucial to being found for your products and services. Leading with strategy, helping clients produce value-added content and have the technical capabilities are the keys to our client's success.

Angie Carel, AI Advisor gave us solid tips about Claude and its power to improve our process efficiency.

The keynote speaker was Andrew Davis, who spoke about the Loyalty Loop. He shared that growth is not only about getting new customers but also about creating an experience that keeps people coming back, referring and trusting you more.

Thanks to the WSI World team for putting together an outstanding event.

06/10/2026

Nous sommes fiers d’avoir été commanditaires de l’événement organisé par Ricochet Hébergement/Homes. Ricochet est la seule organisation offrant des solutions de logement et un accompagnement aux personnes en situation de précarité résidentielle et d’itinérance dans l’Ouest-de-l’Île de Montréal.

Cet événement, que nous avons eu le privilège de soutenir en tant que commanditaires, a permis de récolter la somme impressionnante de 40 708 $, qui servira directement à financer leurs services de logement et d’accompagnement au sein de la communauté.

We are proud to have sponsored the event organized by Ricochet Hébergement/Homes. Ricochet is the only organization offering housing solutions and support to people experiencing housing insecurity and homelessness in Montreal’s West Island.

This event, which we had the privilege of supporting as sponsors, raised the impressive sum of $40,708, which will go directly toward funding their housing and support services within the community.

https://bit.ly/4usZH26

06/05/2026

Google’s latest core update reinforced a major shift in search visibility.

Credibility now matters more than content volume.

For years, many businesses focused on publishing more pages, more blog posts, and more keyword-led content. But generic content is becoming easier for search engines and AI systems to filter out.
The businesses gaining visibility are proving their expertise more clearly.

That means content needs to do more than exist. It needs to help buyers make decisions.

To adapt, businesses should focus on:
🔵 Demonstrated expertise across key topics
🔵 Clear authorship and ownership
🔵 Real examples, data, and customer outcomes
🔵 Stronger service pages with useful decision-making detail
🔵 Consistent authority across the full website

Search visibility is becoming less about isolated page rankings and more about whether your business deserves to be trusted on the topic.

Read the full article:

https://www.wsiworld.com/blog/google-march-2026-core-update-why-credibility-now-drives-search-visibility

05/30/2026

Relationships Keep Business Human

As automation and AI continue to shape business, one thing remains constant. Trust still drives decisions.

Technology delivers results. Relationships make those results sustainable.

At WSI, every project is approached as a shared mission, with clients treated as long-term partners. That is where “High Tech” meets “High Touch.”

How do you ensure your business stays human in a digital-first world?



https://www.wsiworld.com/blog/the-people-the-lessons-the-journey-30-stories-that-shaped-wsi-30-year-history

05/30/2026

Peter Jasniewski from WSI Comandix came into town to enjoy the F1 race with his son Julian and our own Chris Murray. Peter and Chris are two of the longest standing WSI consultants within the WSI World network. This prestigious annual event is one of the highlights of the year in Montreal. Great to see you Peter and see you at the conference in Cabo!

05/29/2026

We are proud to have once again supported Unlimited’s "Under the Cover" 2026 fundraiser alongside many other organizations from the West Island and beyond.

At WSI, we believe that education and community support are the foundations of growth, both online and offline. Literacy Unlimited helps provide essential one-on-one tutoring and expands vital programs for senior, digital, and family literacy within our community.

As Montreal web and SEO experts, we understand the power of communication and are honored to support a mission that empowers individuals to build confidence and open new opportunities through the gift of literacy.

Check out the 2026 Event Booklet here: https://literacyunlimited.ca/2026-event/

Cheers to over 45 years of impact by Literacy Unlimited!

What a night!!
✨️✨️✨️
Under the Cover 2026 was a great success and we have so many to thank.

✨️Thank you to everyone who participated in some way to make our annual fundraiser a smashing success. We are so happy to have shared our event with so many of you at the .

✨️Listening to Trudie Mason ask such insightful questions, and the answers that Shari Lapena gave us were a treasure. It was so interesting! Thank you both!

✨️Thank you to our incredible sponsors. We are so grateful for your contribution to our organization’s fundraiser.

✨️Thank you to our fantastic volunteers. Thank you to the board members, committee members and ambassadors for helping on our big day.

✨️More event recaps to come! Stay tuned for more beautiful pictures of our event, captured by

05/10/2026

"A mother is she who can take the place of all others but whose place no one else can take." — Cardinal Mermillod. Happy

04/28/2026

WSI Digital Marketing was happy to once again help out the Beaconsfield Scouts with the setup of their online garden sale. This major fundraiser helps support all the amazing programs and activities that this local organization offers. All the scouters, scouts of all ages and parent volunteers had a great day to deliver the truckload of dirt, manure and mulch across Beaconsfield. Great job to all those amazing volunteers.

04/08/2026

WSI Digital Marketing is looking for a creative, detail-oriented, and AI-savvy student to join our West Island team this summer. This is a great opportunity to gain hands-on experience, work on real client campaigns, and collaborate with a dynamic team of marketers.

In this role, you’ll create engaging content in both French and English, support digital marketing initiatives, manage social media accounts, assist with email campaigns, and use tools like WordPress, Canva, and AI platforms. We’re looking for a marketing or communications student with strong writing skills, a creative mindset, and an interest in digital marketing.

Apply now by sending your CV and a cover letter to [email protected].

Click here for more information: https://bit.ly/4txKZH0

💻 🛜 🚀

WSI Digital Marketing recherche un(e) étudiant(e) bilingue, créatif, minutieux et maîtrisant l'IA pour rejoindre notre équipe de l'Ouest-de-l'Île cet été. Il s'agit d'une excellente occasion d'acquérir une expérience pratique, de travailler sur de véritables campagnes clients et de collaborer avec une équipe dynamique de spécialistes du marketing.

Dans ce poste, vous créerez du contenu attrayant en français et en anglais, soutiendrez les initiatives de marketing numérique, gérerez les comptes de réseaux sociaux, participerez aux campagnes par courriel et utiliserez des outils tels que WordPress, Canva et des plateformes d’IA. Nous recherchons un étudiant en marketing ou en communication doté de solides compétences rédactionnelles, d’un esprit créatif et d’un intérêt pour le marketing numérique.

👉 Postule dès maintenant en envoyant ton CV et une lettre de motivation à [email protected].

Clique ici pour plus d'informations : https://bit.ly/3Q4U9Mv

04/05/2026

May this Easter bring new beginnings, growth, and fresh opportunities.

Wishing you and your loved ones a joyful