Higher Education Marketing

06/17/2026

Many student recruitment campaigns struggle not because of poor marketing, but because different teams are working from different plans. A program-specific campaign brief helps align messaging, admissions follow-up, and recruitment activities around a shared enrollment goal. Learn how in our latest article. Read here.

Turn one intake goal into a clear campaign brief for ads, emails, landing pages, CRM workflows, and admissions follow-up.

06/16/2026

Every inquiry represents time, budget, and effort invested in attracting prospective students. Yet many institutions struggle to understand why interested prospects never reach the enrollment stage.

In HEM's upcoming webinar, we will examine common points where prospective students disengage throughout the recruitment process.

The session will share practical strategies for creating a more connected student journey, improving operational visibility, and supporting prospective students from initial inquiry through enrollment.

💻 Join us for a conversation focused on helping institutions make better use of the interest they have already generated.

Register here:

Session 1. Thursday, June 18, 2026, at 1:00 p.m. GMT / 2:00 p.m. CET.:
https://landing.higher-education-marketing.com/webinar-may-2026-uk/europe-the-social-search-shift

Session 2. Thursday, June 18, 2026, at 1:00 p.m. EDT.:
https://landing.higher-education-marketing.com/webinar-may-2026-na-the-social-search-shift

06/15/2026

AI is becoming part of everyday digital marketing workflows across higher education institutions. 🤖

From content planning and audience insights to chat support and personalized communication, AI tools can help marketing and admissions teams improve efficiency while supporting stronger student engagement online.

The most effective strategies still depend on human creativity, authentic storytelling, and understanding student needs throughout the recruitment journey.

Continue the conversation with our team:
https://higher-education-marketing.com/contact

06/12/2026

Student recruitment strategies must evolve alongside changing digital behaviours. 📲

In this clip from our webinar “Next-Gen Recruitment: Getting Ready for Generation Alpha,” Scott Cross explains why schools should pay attention to emerging platforms, cultural trends, and online communities that influence future students and families.

Keeping track of where attention is shifting today can help institutions prepare more effectively for tomorrow's recruitment landscape.

If your institution is planning for the future of enrollment marketing, we'd be glad to connect.

Get in touch: https://www.higher-education-marketing.com/contact

06/10/2026

Not every prospective student is ready to apply after their first interaction with your institution. Consistent, personalised communication can help keep your school top of mind while building trust and confidence over time. Our latest blog explores practical approaches to lead nurturing for higher education.

Create a clean marketing-to-admissions handoff with lead routing, SLAs, qualification rules, and CRM visibility across the funnel.

06/09/2026

Schools spend significant resources attracting prospective students through advertising, events, referrals, and other recruitment initiatives. However, many institutions face a common challenge after inquiries are generated: student interest does not always progress to enrollment.

In this webinar, we will examine where prospective students commonly disengage between inquiry and enrollment, and how institutions can build more connected, structured processes that support follow-up, application completion, document collection, and enrollment visibility.

Join us for an insightful discussion on improving conversion outcomes from the student interest you have already worked hard to generate.

Register here:

Session 1. Thursday, June 18, 2026, at 1:00 p.m. GMT / 2:00 p.m. CET.:
https://landing.higher-education-marketing.com/webinar-may-2026-uk/europe-the-social-search-shift

Session 2. Thursday, June 18, 2026, at 1:00 p.m. EDT.: https://landing.higher-education-marketing.com/webinar-may-2026-na-the-social-search-shift

06/08/2026

Short-form and long-form videos are shaping student recruitment differently across social platforms. 📽️🤳

Short-form content often drives visibility and first impressions, while long-form videos help prospective students better understand programmes, campus culture, and student experiences before making decisions.

A balanced video strategy allows institutions to stay visible throughout multiple stages of the student journey while supporting stronger engagement and trust online.

Continue the conversation with our team:
https://higher-education-marketing.com/contact

06/05/2026

Many institutions collect large amounts of website data but struggle to translate it into meaningful decisions. 🔎📊

In this clip from our webinar “Actionable Analytics in GA4: Turning Insights into Enrollment Growth,” Scott Cross explains how to analyse organic search performance through engagement metrics and behavioural signals that provide a clearer picture of prospective student interest.

Understanding how visitors interact with your content can help institutions identify opportunities to improve the student journey and support stronger enrollment outcomes.

If your institution is reviewing its analytics strategy, we'd be happy to continue the conversation.

🔗 Get in touch: https://www.higher-education-marketing.com/contact

06/05/2026

Prospective students often engage with institutions long before they submit an inquiry form. They ask questions in comments, send direct messages, save posts about programmes, and click through to learn more. This article examines how schools can build structured processes for responding to these signals, aligning marketing and admissions teams, and using social engagement as part of a broader enrollment strategy.

Learn how schools can turn comments, DMs, saves, and social engagement signals into timely admissions follow-up and qualified inquiries.

06/01/2026

Students are changing how they research schools. Many now turn to TikTok, Instagram, YouTube, and Reddit before visiting institutional websites or contacting admissions teams.

That shift is changing how higher education institutions approach visibility, trust, and engagement online. Searchable, answer-focused content combined with authentic student experiences can help schools stay relevant throughout the recruitment journey.

Small adjustments in content strategy can significantly improve discoverability and long-term engagement across social platforms.

🔗 Connect with our team to continue the conversation:
https://higher-education-marketing.com/contact