01/22/2026
Do your reps still reach for spreadsheets before the CRM?
Here is what we hear:
- This is not how I sell
- Yea, I was trained once
- Ugh, too many clicks to get one thing done
- I am not sure who owns this and what the rules are
- Boss wants me to do this, there is no benefit for me
- Data is never accurate, keeping everything in my email is better
These patterns 👉 into a practical read.
Link in comments.
