06/08/2023
Check out my most recent logo design—for a family! 🤗
When Jeremy Hyatt reached out to me to design a custom logo for his family, I was flattered! I’d worked for 9 years with his wife Lee Carson on design projects for Hyatt Training Gym in Portland, but I’d never worked with Jeremy. And to make the project even more fun, it was going to be a surprise for Lee and their two kids! 🤫
Jeremy approached me wanting a family brand, “like the kind a cowboy would stamp on the flank of their cow.” 😆 He wanted something simple and meaningful that could be used on hats, t-shirts and bumper stickers. Ideas he wanted represented in the logo: mountains (their happy place) and 4 (each member of the family).
I made a logo that features the first initial of each family member’s name (L, J, M and G), which together create the shape of mountains ⛰ I created the mountains using equilateral triangles, a shape that connotes strength, unity and equality. The resulting logo feels perfect for this close-knit, outdoorsy and adventurous family 😊
Jeremy loved the resulting logo so much that he had it tattooed on his forearm! 😲
