Contxtful

03/03/2022

💪 Beating bots and ad fraud is simple: Stop looking for them.

👀 Instead, start looking for humans.

🧠 Our AI model is built of non-private data, collected from mobile users to determine their contextual, sensorial, and temporal human context.

Why do we do all that? To detect behaviors that ONLY real, attentive humans can produce.

We made a fun video to give more context to the technology. Click the link👇 to watch it.

https://bit.ly/3vBGiAZ

02/22/2022

The data is in, video has been the most popular type of content consumed since lockdowns have begun.

You probably could've made an educated guess about that, huh? 🤓

That's why ad placements in this media category are highly sought after. What if you could identify those attentive moments when a mobile user is surfing the web, anywhere? That's what Receptivity does.

Click the link below 👇 to start showing your ads to users at their attention peak.

https://bit.ly/3LRlATq

02/16/2022

🚨🚨🚨We launched our blog!

Look, we hear you, does the world really need another blog? 🤨

The answer is it needs more GOOD ones. 🥳

With articles celebrating good practices and calling out the bad trends. The world needs more blogs interviewing smart people and citing their sources. There is a pressing need for content that actually teaches you something.

We want to fill that void in the world of ad tech.

So, click on the link below👇, we already started posting. You’re a few awesome articles behind already. 😁

https://bit.ly/3gIau4S

02/04/2022

Say it louder for the people in the back Olivier! 👏

12/14/2021

If you’re following us, you know we help you target users more accurately to get better results on your mobile ad campaigns.

We do this by making sure your ads are shown when a user is engaged with their phone, and not the sweet yoga moves in front of them.

But maybe you don’t know HOW we do it, and that’s why we made a short little video to explain the process of Receptivity.

Let’s see if we can have YOUR attention for 1minute and 30 seconds. Just don’t stare at the yoga section too long.

CONTXTFUL uses Receptivity™, a cookieless targeting method, that measures your mobile Ads’ effectiveness through artificial intelligence. Users’ privacy is always safe.

11/17/2021

Dear publishers, you heard it here first 😎.

11/12/2021

Receptivity identifies real, attentive mobile users for you to connect with.

We provide you with the metric you need to make the best decisions about your mobile ad campaigns ✨ without invading users' privacy ✨. Crazy, right?

11/05/2021

🥸 What’s non-private data, anyway?

We use this term a lot to describe the data we use to build Receptivity, but it’s a bit of a weird term, right? Like isn’t all the data produced by your phone yours/private?

Not exactly!

The decisions you make on your phone, like visiting a site, using an app or making a purchase are “private”. Heavy air quotes here because let’s be honest, most websites and apps make that stuff public through their terms and conditions.

However, your phone also transmits a lot of data for websites that has nothing to do with you or your viewing history.

We use your phone’s gyroscope and accelerometer to know if you’re walking, lying down and if you’re holding your phone in your hand. We don’t know who you are, we don’t know where you are or your favourite ice cream flavour, but we know you’re paying attention.

That’s non-private data, and it’s the building blocks of Receptivity.

10/25/2021

On est dans le Grenier aux nouvelles 🥰. L’avez-vous lu?

C’est une question qu’on devrait se poser plus souvent en faisant des pubs mobiles.