WhatsNexx

04/29/2014

We're about to the take the wraps off some very exciting developments! The team has been working hard!

04/29/2014

The ascent of the high priest of the religion of branding. A thoughtful tribute to the life of Wally Olins. http://ow.ly/wi0AK

04/14/2014

Interconnection among component types of data science - from The Field Guide to Data Sciencehttps://www.boozallen.com/content/dam/boozallen/media/file/The-Field-Guide-to-Data-Science.pdf

04/01/2014

Marketing innovation never stops.

We started by simply looking at the crossing of paths, then we added the notion of hearts in concert to progressive profiles (think Likes but with actual feelings), and then we narrowed down the scope of time to the briefest, most fleeting setting we could ever imagine.

03/13/2014

We’re happy to announce that our Spring release went live last week. WhatsNexx Moments took another huge stride towards becoming of the world’s leading cross-channel marketing suite. I put together this post to highlight the top features and improvements of the release.

02/26/2014

Hans Rosling's famous lectures combine enormous quantities of public data with a sport's commentator's style to reveal the story of the world's past, present and future development. Now he explores stats in a way he has never done before - using augmented reality animation.

02/14/2014

Great article by the Chief Marketing Technologist Scott Brinker.

The Internet was supposed to be The Great Disintermediation Machine, collapsing the relationship between marketers and customers from this: To this: And indeed, that disintermediation has happened in many businesses. E-commerce is now over a trillion dollars a year. While some of that goes through I...

02/12/2014

The science of analytics and data has become essential to the work of any good marketer in the recent years. Our work is now more quantifiable, more focussed and more agile. We’re now sailing the data boat in search of better ROMI, better customer experience and most importantly more awesomeness. Ho...

01/09/2014

"Companies with stronger CX metrics programs are more likely to be customer experience leaders."

In December, Bruce Temkin published a Temkin Group report, The State of CX Metrics, 2013. The research shows how large organizations are using CX metrics. Here’s the executive summary from Bruce's post on the...

01/03/2014

Read our latest blog 'The importance of mobile in the customer journey' in which we review the findings by Google and Nielsen on the mobile path to purchase.

WhatsNexx transforms cross-channel marketing into delightful experiences - shifting seamlessly from physical locations to mobile devices and all the web in between.

12/28/2013

Retargeting is moving quickly on the mobile front. Learn more about this essential cross-channel marketing strategy.

WhatsNexx transforms cross-channel marketing into delightful experiences - shifting seamlessly from physical locations to mobile devices and all the web in between.

12/24/2013

Wishing everyone a safe and happy holidays and best of luck in 2014!