Munvo

10/15/2026

Creative testing should inform how a campaign is deployed, not stop at an audience preference score.

Emotional resonance, message clarity, and purchase motivation each tell marketers something different. Understanding those differences helps teams connect creative assets to specific campaign objectives.

Munvo applied this approach for a leading Canadian , using ’s AI-driven synthetic research to evaluate two campaign executions across shoppers with different loyalty and purchasing behaviours.

In days rather than weeks, we translated those responses into recommendations for creative deployment, funnel alignment, and channel selection, giving the team actionable direction before media investment was finalized.

See how we connected audience insight with campaign strategy:

Discover how Munvo helped a leading Canadian grocery retailer use Smart Persona’s AI-driven synthetic research to test campaign creatives in days, uncover shopper insights, and identify the right role for each creative across the marketing funnel.

10/02/2026

What if you could pressure-test a creative concept before investing in production?

A leading national retailer needed to choose between creative directions for a new campaign. The challenge: find an approach that would resonate with both trade professionals and everyday consumers.

Using , Munvo built -powered synthetic personas to assess how each audience might interpret the concepts. Within days, the team had a clearer view of what resonated, and uncovered a perception risk that hadn’t emerged in internal discussions.

See how Smart Persona brought an audience perspective into the creative decision, earlier in the process.

Read the full story:

See how AI-powered synthetic personas accelerate customer research, uncover insights, and help marketers make faster, more confident decisions.

09/30/2026

Three days at . Dozens of sessions on , Marketing Cloud Next, and the Contentful acquisition. And the conversations that covered the most ground happened on September 16 at Munvo's Golf Simulator Happy Hour, over rounds of sim golf with clients, partners, and new faces from the Salesforce community.

The pattern we kept hearing: organizations want to deploy agents, but the questions holding them back are about data, not technology. Where does the agent get its information? What happens when that information is wrong? And who takes over when the customer needs a person?

Salesforce reported a 200% year-over-year increase in consumers using agentic search as the first stop in their shopping journey. That changes the content audit. Your product descriptions, policies, and brand information now serve two audiences: people and the answer engines using them to describe your company.

We’ve put our key takeaways into a new blog, with a closer look at how to prepare content for AI discovery, give marketing agents useful customer context, and choose a sensible place to start.

Read the blog:

Dive into the key highlights from Adobe Summit 2025 to learn how Munvo capitalized on the latest trends in AI and digital marketing during our exclusive event in Las Vegas, connecting industry leaders and innovators.

09/22/2026

AI coworkers have the potential to transform , but their value depends on the enterprise foundation behind them.

Our latest blog explores how centralized metadata, Model Context Protocol (MCP), and connected Adobe Experience Cloud solutions give the context and secure access they need to work across systems. When these foundations are in place, organizations can reduce manual handoffs, improve consistency, and scale AI-supported workflows without losing human oversight.

Read the full blog to learn how to move from standalone AI tools to trusted digital teammates:

What does it take to turn AI tools into trusted AI coworkers? Explore the enterprise foundation needed to make agentic work secure and effective.

09/21/2026

We’re heading to Toronto for on Tour 2026!

As a long-standing partner, we’ve had the opportunity to work with organizations at many different stages of their SAS journey, from established SAS Marketing Automation environments to modern implementations of SAS Customer Intelligence 360 and Intelligent Decisioning.

On September 24, our team will be at the Fairmont Royal York to connect with SAS, customers, partners and fellow professionals and talk about where customer intelligence and decisioning are headed next.

If you’re attending, come find the Munvo team. We’d love to compare notes on what you’re working on and the challenges you’re seeing in the field.

📍 Fairmont Royal York, Toronto
📅 September 24, 2026

See you in Toronto!

Learn more: https://hubs.li/Q04xRczz0

09/14/2026

Want to better understand (AJO) without committing to a full-day training session?

Munvo’s on-demand AJO eLearning course gives marketing and business leaders a practical introduction to how AJO works and where it fits within a modern .

In just 20–30 minutes, explore how event-based journeys are built, see AJO in action through a guided walkthrough, and learn from real-world scenarios including cart abandonment, event-based triggers, third-party delivery, and offer management.

The course is self-paced, so you can explore it whenever it works for you.
Ready to get started? Access the course:

Take Munvo’s Adobe Journey Optimizer eLearning course to learn journey orchestration, personalization, offers, and customer engagement.

09/10/2026

Dreamforce ’26, here we come!

Munvo is heading to San Francisco, and we've got several ways for you to connect with us throughout the week.

As a certified Salesforce partner since 2005, we help organizations turn customer data into personalized experiences, stronger business outcomes, and measurable growth.

Here’s where you can find us:
⛳ Golf Simulator Happy Hour
Join us on September 16 from 1–6 p.m. for simulator golf, drinks, and conversations about closing the year strong.
☕ Power Hour
An invite-only breakfast for financial services executives exploring where customer data, marketing, and loyalty are headed next.
✏️ Whiteboard With Us
Bring us your toughest Data Cloud, Marketing Cloud, or Loyalty Management challenge. We’ll map out a solution with you onsite—no slides, just a marker and your goals.

Connect with Demetrius Sommers, Ebrahim Ahmad, Liviu Balan, and Raj Skrezyna before you land, and find the best way to spend time with Munvo at .

Learn more and book time with our team: https://hubs.li/Q04t_ZWz0

For over 20 years, Munvo worked with clients to deliver exceptional, personalized, and real-time digital experiences at scale. We know how to drive success

09/03/2026

is only as effective as the customer context behind it.

When customer records remain fragmented across platforms and touchpoints, AI models and agents may deliver inaccurate recommendations, inconsistent answers, and disconnected experiences. The issue may appear to be with the AI, but it often begins with unresolved customer identities.

Our partner Redpoint Global explores why identity resolution is essential for creating the accurate, persistent customer context that trusted AI experiences require.

Read the article to learn why a strong AI foundation starts with knowing who the customer really is:

Every AI roadmap accounts for context. Few account for identity resolution, the data foundation piece that makes real context possible in the first place.

08/20/2026

Can a simple text message prevent unnecessary technician dispatches and generate $800K in savings?

For a leading North American telecommunications provider, the answer was yes.

Using Munvo’s , we developed an intelligent two-way SMS solution that improved successful appointment cancellations by 37%, reduced unnecessary truck rolls, and delivered $800K in realized savings within the first 30 days.

How did we do it? Read the full customer success story:

Learn how a leading North American telecommunications provider reduced unnecessary truck rolls with an intelligent two-way SMS solution, improving appointment cancellations by 37% and realizing $800K in cost savings within the first 30 days.

08/13/2026

We’re proud to share that Munvo has achieved the Sites Specialization in the Americas.

This recognition formally acknowledges the AEM expertise our team has built through certifications and successful client engagements, supporting organizations as they modernize websites, streamline content operations, and build scalable digital experiences.

A big thank you to our team for their dedication, expertise, and continued commitment to delivering meaningful results for our clients.

Read more:

Discover how Munvo’s Adobe AEM Sites Specialization reflects proven expertise in implementation, migration, and digital experience strategy.