08/02/2026
The difference between capturing footage and creating a finished video happens in post-production.
Professional cameras often record in Log, which intentionally creates a flat, grey image. This preserves more detail and gives us the flexibility to shape the colours, contrast, and overall mood during the editing process.
The linear wipe reveals the transformation — from a flat camera image to the final cinematic look. Colour grading is more than adding a filter. It’s about creating the visual style and emotion that brings a story to life.