07/25/2020
๐๐๐ง๐๐๐ข๐ญ๐ฌ ๐จ๐ ๐๐ข๐๐ซ๐๐ ๐๐ซ๐จ๐ ๐ซ๐๐ฆ๐ฌ ๐
Tiered loyalty programs are popular because they make the life of both the customer and the company better. Here are four benefits for having tiers in your membership program.
1. New ways to engage customers: Use the reward program for branding โ come up with meaningful reward level names and use a new layer of color scheme and imagery to bring excitement to a memberโs life.
2. No mix-up with expiration dates: Points that expire are frustrating for the customer and a major undertaking for the company to properly communicate. Also, if you have levels, long-time customers can keep being entitled to benefits, in contrary to only using point.
3. Shield Yourself from the Competition: By attaching services like free delivery or extended returns to certain tier levels, people will be inclined to choose you over the competition, as they are granted additional benefits to their purchase.
4. Segment customers even better: By reviewing the activity and aspiration of members, companies can better understand them. On the other hand, customers would feel that the brand looks after them.