Easy Originals

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Mission, BC
Easy Originals

Holistic graphic and web design services to empower businesses of all sizes.

09/03/2026

New website, new photos, new team (!!)
Felt like a good enough reason to finally put my face on the grid again.

Hi 👋

P.S. we are currently booking Q4 if you’ve been meaning to get in touch.

08/24/2026

Did a big scary thing this year that is turning out to be one of the best decisions ever… I hired a Junior Designer!

Meet Rory! An incredible designer with a gentle spirit and a solid presence. She takes on tasks without hesitation, asks questions when she needs to, and brings good vibes to every project!

Read more about Rory on our newly refreshed website, and if you work with us soon, she’ll probably be sprinkling some of her design magic onto your project too! ✨

Welcome to the team, Rory Lauzon! Easy is so lucky to have you!

07/01/2026

Designing the brand and website for Ian O’Brien was super fun for two reasons:

1. He had a clear niche, OCD, which means we knew exactly who we were designing for and we weren’t getting caught up looking at others in the industry but rather focused directly on the audience’s journey and their struggles and hopes.

2. I’d never designed for somebody across the pond before, so doing a brand for a therapist in Ireland(!!!) felt like a real pinch me, I’ve made it moment. We had to have meetings at 6am and there were a couple times where slang didn’t translate exactly haha but it was sooo exciting and a real milestone for me.

We ended up with something that felt like the perfect human balance of calm and chaotic, touching on the lived experience of the audience and heading towards a more peaceful future.

06/28/2026

Just because you’re in the same industry does not mean your brand should look the same.

Here’s a breakdown of three recent Easy™️ counsellor brands/websites and how we tweaked the designs to fit in with their respective audiences.

If you’re a therapist or small business owner who is sick of blending in, let’s talk! Currently booking September.

06/18/2026

Trust isn’t built in a single interaction, it’s built over time.

A familiar colour. A recognizable layout. A consistent voice. A website that feels like the social post that led you there.

Every time someone encounters your business, they’re deciding whether it feels credible, professional, and aligned with what they’re looking for. The more consistently you show up, the easier it becomes for people to recognize, remember, and trust you.

I had sooo much fun building the brand identity and website for Northern Lights. We created a visual identity that feels warm, approachable, and professional, with a colour palette inspired by the northern lights and a clean, modern website designed to make it easy for clients to find information and take the next step. Every element was intentionally designed to create a cohesive experience across every touchpoint.

✨ If you need help building a high quality, credible, consistent brand identity that connects with your audience and makes running your business smoother, I’m currently booking for September!

06/11/2026

Don’t get me wrong, I love me some time at the blue factory, but it gets exhausting when everytime you go to create something for your brand, you get sucked in to a new template, or a new typeface, or a new shade of blue. 🦋🫐🌀💧

When you spend time building a strong brand foundation, based on the actual people you want to work with, you’ll gain the confidence of knowing that your content will connect with your people, and you’ll save yourself so much time from scrolling through the (literal) millions of options on Canva.

Consistency over time builds comfort, trust, and a reciprocal relationship and that is when a client decides to work with you.

I’ve said it before and I’ll say it again, structure will set you free 🌞 now booking for August

06/09/2026

When you design for your audience instead of your industry, the decisions become obvious.

For .ca, that meant embracing movement, embodiment, and a visual identity that feels alive and expressive rather than simply following the conventions of a therapy brand.

The result feels distinctive because it’s specific 🎯

If you want to read more about the freedom that structure brings, I’ve just posted a blog post all about it!

02/12/2026

Most brands don’t struggle because they lack talent or their product is bad or they aren’t organized or, or, or.

They struggle because they’re designing sideways.

Looking at what others are doing.
Choosing what feels “professional.”
Following what seems normal for the industry.

It makes sense. It feels safe.

But safe often leads to sameness. And in a sea of sameness, your message gets diluted.

The brands that feel strong, clear, and memorable aren’t yelling louder. They’re being specific.

They’re built around their real audience, not an industry template.

It does take courage to stand out, especially knowing not everyone will like it. But that’s how you make sure the right people love it.

I expanded on this idea in this month’s blog post and shared a few real project examples. If you’re building or refining your brand this year, it’s worth a read, you know where to find the link 🌞

01/06/2026

Not every counselling brand needs to look neutral or clinical. 🫟
curious.kind.therapy was designed for people who are curious, creative, sensitive, and not comfortable when asked to fit into a neat, little box.

This was such a fun project because we really focused on designing for the audience, not the industry, and in doing so created a brand that will resonate deeply with the people it’s meant for, which is always the goal.

06/16/2025

Thankful for the dads and the dad energy of the world 🫶

Car and auto branding has always held such a special place in my heart is and something my dad and I always bonded over. He passed away a couple of years ago now but I feel his presence everytime a sick car (or its logo) takes my breath away. Love you dad. Miss you.

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https://easyoriginals.com/

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