06/02/2026
If you cannot calculate the return your marketing is producing, you are making investment decisions without the information you need.
Three numbers make that calculation possible. What a client is worth to your business on average. How long it typically takes to close one. And what percentage of opportunities you actually close.
Without those three numbers, marketing reporting stays at the surface. Leads generated, forms submitted, pages visited. None of which tells you whether the investment is working or where the real opportunity to improve actually sits.
The businesses that make better marketing decisions are usually not the ones with bigger budgets. They are the ones who know their numbers well enough to connect marketing activity to business outcomes.
When did you last calculate all three of those metrics for your business?
Comment "3 STEP" to learn how building these numbers into your marketing measurement changes the decisions you make and the results you get.