21/10/2026
Your 60-second commercial shouldn't cost $20,000.
Most businesses are still paying for a full production crew, camera rentals, and editing suites. But the math has changed.
AI tools now handle 50-60% of what you're paying for: script generation, voiceovers, footage assembly, and basic animation.
Here's what a typical 60-second video costs:
Traditional route: $3,000-$8,000
- Scripting: $500-$1,500
- Filming & talent: $1,500-$4,000
- Editing & sound: $1,000-$2,500
AI-assisted route: $100-$300
- Script generator + text-to-video + AI voiceover
- 2-3 hours of human oversight
That's a 90-95% reduction on production costs.
The trade-off? AI video lacks nuance for high-stakes emotional storytelling. But for product demos, onboarding, social ads, and internal comms? It delivers.
We've put together a step-by-step workflow that cuts production time by 60-70% — no specialized equipment or external hires needed.
Full breakdown and implementation playbook linked in the comments 👇
