Dealer-FX

Dealer-FX Since 2007, Dealer-FX has been transforming how automotive retailers manage their service operations and how they interact with consumers.

Dealer-FX is the maker of the Service Intelligence Platform™, the only software purpose-built to unify automotive fixed operations into a connected, intelligent system. Through advanced data integrations and mobile technology, Dealer-FX streamlines processes and communication for automotive service departments while delivering convenience, transparency, and trust to consumers.

10/09/2026

The platform is only part of the relationship.

The rest is listening. Showing up. Helping teams through change. Staying focused on the outcomes that matter to the dealership.

Bill Denton describes the implementation support at his store as “flawless.” Mike Zappala points to the ongoing standard that matters across a group: responsiveness, adaptability, and support when the operation changes.

That is how Dealer-FX approaches partnership.

Practical technology, backed by people who understand fixed operations.

You have seen the gaps. You have seen where the work slows down. You have heard how listening, consistency, and support change the experience.

The look is new. The focus is the same. Let’s talk about what your operation needs next.

Support is not the handoff that happens after the sale. It is part of the platform experience. Because go-live is a mile...
10/07/2026

Support is not the handoff that happens after the sale.

It is part of the platform experience.

Because go-live is a milestone. It is not the end of the work.

10/05/2026

Technology matters.

So does what happens after it is installed.

The questions, changes, and pressure do not stop at go-live. Dealers need people who understand the operation, respond when something changes, and stay invested in the outcome.

Watch the video to hear Bill Denton and Mike Zappala share what the support behind Dealer-FX looks like in practice, from implementation and process setup to responsiveness across multiple rooftops.

The platform moves the work. The partnership keeps it moving.

10/02/2026

The value of dealer-group technology is not simply using the same tool at more stores.

It is having a connected approach to the workflow, the customer experience, and the support behind it.

For Mike Zappala, that means being able to compare the same set of metrics across Palmen’s stores and find areas for improvement. As he puts it, “Having one tool for the whole group is critically important.”

Shared visibility where leaders need it. Consistency where it improves the operation. Flexibility where each rooftop needs it.

Dealer-FX works across the group while staying grounded in the reality of each store.

One relationship. More connected operations.

If your rooftops are working from different views of the business, let’s talk about what a more connected approach could look like.

Consistency should make a dealer group easier to operate. It should not erase what makes each rooftop different. The rig...
09/30/2026

Consistency should make a dealer group easier to operate.

It should not erase what makes each rooftop different.

The right approach connects the group where consistency matters and supports each store where flexibility matters.

09/28/2026

A dealer group should not have to choose between consistency and the realities of each rooftop.

Watch the video to hear Mike Zappala explain how Palmen uses Dealer-FX across the group to compare performance, create a more connected operating view, and support how each store works.

The value is not putting another tool in more rooftops.

It is one technology relationship that moves the group together. That is Move what matters™ at group scale.

09/25/2026

Dealers do not need a technology company to tell them the lane is busy.

They need a partner who understands what that pressure does to the work.

“The best ideas come from the people doing the work every single day,” says Kelly Eighmey. That belief has shaped how Dealer-FX develops technology and how we work with dealerships.

Mike Zappala describes the relationship in practical terms: regular conversations about challenges, opportunities, and ways to make the experience more efficient.

Listen first. Solve the right problem. Stay involved after the technology is in place.

Because the operation never stands still, and neither should the relationship behind it.

That is the Dealer-FX standard. What should a technology partner understand about your operation first?

Listening only matters if it changes what happens next. For Dealer-FX, that means understanding the operation before rec...
09/23/2026

Listening only matters if it changes what happens next.

For Dealer-FX, that means understanding the operation before recommending the technology and continuing to learn after it is in place.

09/21/2026

Better fixed operations technology starts by listening to the people doing the work.

Dealer needs show up in packed schedules, busy drive lanes, customer calls, technician handoffs, and hundreds of decisions made throughout the day.

Watch the video to hear Kelly Eighmey and Mike Zappala explain how dealer input shapes the problems we prioritize and the improvements we make.

Listen to the operation. Understand the friction. Build what moves it.

That is how Move what matters™ begins.

09/17/2026

Move what matters™ is more than a tagline. It is how we think about fixed operations.

Kelly Eighmey puts the challenge simply: “Most service lanes don’t have a people problem. They have a workflow problem.” When teams have to stop, search, and rebuild context, the work slows even when everyone is working hard.

Move the work that keeps repair orders progressing. Move the decisions that reduce waiting. Move the information that keeps teams and customers on the same page.

Dealer-FX connects the work and decisions that move the service operation forward.

New look. Same commitment. A clearer expression of what matters.

Where is friction holding your team back? Let’s start there.

Address

150 Commerce Valley Drive West, Suite 900
Markham, ON
L3T7Z3

Opening Hours

Monday 8am - 6pm
Tuesday 8am - 6pm
Wednesday 8am - 6pm
Thursday 8am - 6pm
Friday 8am - 6pm

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