11/06/2025
Earlier this week, several members of our tbk team — including Kyle Gellatly, our Senior Digital Specialist who helps clients grow through paid media and SEO — attended Google’s annual marketing workshop, Think Leads.
This year’s theme centered on AI — how Google is embracing it and how advertisers can thrive in this exciting, transformative era.
Kyle’s Top 3 Takeaways from Think Leads:
1️⃣ Consumers are more unpredictable than ever
• AI has fundamentally changed how people search for and consume information.
• The average person now interacts with 130 mobile touchpoints every day.
• 15% of daily searches are brand-new — a trend that’s stayed consistent for over a decade.
• We’ve entered the era of AI, expected to be 10x bigger and faster than the Industrial Revolution.
2️⃣ Google is investing heavily in AI-driven products
• Google Search has undergone more change in the past year than in the previous 20 combined — most “under the hood.”
• Performance Max (PMAX) alone saw 90+ updates in 2024 — roughly one every four days.
• AI Overview ads are coming soon to Canada, powered by AI Max, which will transform how ads are created and delivered.
3️⃣ Your data is your competitive edge
• The biggest opportunity today lies in integrating CRM data directly into ad platforms.
• When combined with Google’s latest AI tools, this creates the perfect environment for higher-quality leads and stronger ROI.
This is an exciting — and critical — moment for marketers.
Those who test, learn, and adapt early will lead the way.
Those who wait risk being left behind.
👉 Reach out to tbk today to see how we can help you make it better™.
