07/28/2026
Introducing the new brand identity for Maria Smith Financial Planning ✨
Built on trust and helping clients feel confident in their financial journey, this identity was created to reflect the personal approach Maria brings to every relationship.
The custom intertwined MS monogram creates a recognizable mark, with the connection between the letters symbolizing guidance, support, and relationships at the heart of her business. It reflects the way she walks alongside her clients with clarity and confidence through every step of their financial journey.
Paired with refined typography, a fun yet professional colour palette, and a complete suite of brand elements, this identity feels polished, approachable, and uniquely her.
With beautiful brand photos from Christina Louise Branding and a fresh new website from this brand is ready to make its mark ✔️