EDGE Marketing & Design Inc.

EDGE Marketing & Design Inc. Websites & Digital marketing
Improve your online visibility and grow your business with us! Full service Marketing and Design Agency located in Central Alberta.

You're on a job site. You're in a meeting. It's 6 pm and you're at the dinner table.So when the phone rings, nobody pick...
09/02/2026

You're on a job site. You're in a meeting. It's 6 pm and you're at the dinner table.

So when the phone rings, nobody picks up.

That potential customer is never going to try a second time. They call the next business on the list.

Join Tyler and Mark on Wednesday, September 23 at 12:00 PM (MST) for a free webinar on AI voice receptionists. We'll cover what they can do to keep your phone covered, even after hours. We're also placing a live demo call so you can hear a real conversation.

Register here: https://registration.edgemarketing.ca/09-2026-webinar-signup-6014

08/28/2026

The best ads don’t start by talking about your business. (As tempting as that may seem.)

They start with the problem your customer is trying to solve.

A common mistake is leading with, “Look how great we are—call now.” But generic messaging gives people very little reason to stop, pay attention or take the next step.

A stronger approach is simple:

Problem → Solution → Action

Identify what your audience is dealing with. Show how your business can help. Then give them one clear action to take.

Simple! Right?

If you’d rather have a team of experts handle your online advertising, contact EDGE.
https://www.edgemarketing.ca/book-a-meeting

Most small businesses know they should be running paid social ads. Fewer know how to make them actually work.There's a b...
08/27/2026

Most small businesses know they should be running paid social ads. Fewer know how to make them actually work.

There's a big difference between putting money behind a post and running a campaign with a clear goal, the right targeting, and a message that converts.

Our latest blog covers everything you need to know to get started with paid social, from how much to spend and what your ad should say to the numbers worth tracking once it's live.

Read all about it here:
https://www.edgemarketing.ca/blog/make-paid-social-ads-work-your-small-business

08/21/2026

Boosting a post and running a paid ad on social media are not the same thing.

A boosted post gives an existing organic post wider reach. If something is already getting attention from your audience, adding a small budget can help more people see it.

Boosted posts offer fewer targeting and campaign controls than a dedicated paid ad campaign. They can be a useful place to start, but they are not always the right tool when you need to reach a specific audience or drive a clear business result.

Boosting a post = more eyes on your content.Running a paid ad campaign = more of the right people taking action.A booste...
08/19/2026

Boosting a post = more eyes on your content.

Running a paid ad campaign = more of the right people taking action.

A boosted post means taking an existing post that’s been performing well and then adding a budget to get more reach and build awareness.

A paid ad campaign is built inside the ad manager from the ground up. You set a specific objective (clicks, leads, or messages), dial in your targeting, and measure real outcomes.

Both are useful. But they're built for different goals, and spending money on one when you need the other is a frustrating way to learn the difference.




08/11/2026

Every year, our annual EDGE BBQ gives us a chance to step away from the screens, catch up and enjoy some seriously good food.

Every year, we add more new faces to the team photo. And apparently, we have a few chefs on staff. 😋

It was a great evening with the whole team.

08/06/2026

You're posting consistently. The content looks good. You're showing up. But the reach is flatlining, the likes are from people who already know you, and new leads? Nowhere.

It's not a content problem; it's a pay-to-play problem.

Check out this episode of the Marketing Minute Podcast; Peter DeWit and Tyler Pearson break down paid advertising on social media, with a framework you can actually use, even if you've never spent a dollar on ads before.

https://youtu.be/TlHscJFeeAo

Helpful content builds trust.But trust still needs somewhere to go.If someone has been following your work, learning fro...
07/31/2026

Helpful content builds trust.

But trust still needs somewhere to go.

If someone has been following your work, learning from your posts, and building confidence in what you do, it is okay to ask them to take the next step.

That next step could be as simple as:

💬 Book a call
💬 Read a resource
💬 Ask a question
💬 Send a message
💬 Visit our website

Not every post needs to sell. But if your content never invites people to act, you may be missing the opportunity to start a conversation.

You already know you should be more visible online.The hardest part is knowing what to post, where to show up, and how t...
07/29/2026

You already know you should be more visible online.

The hardest part is knowing what to post, where to show up, and how to do it without adding another huge task to your week.

This month’s blog breaks down personal branding in a practical way for small business owners. We cover why your personal brand already exists, how to find content ideas in the work you are already doing, and why making the ask matters once trust has been built.

If you have been waiting until you feel ready to start posting, this is a good place to begin.

Read the blog here: https://www.edgemarketing.ca/blog/build-personal-brand-brings-clients

Address

#1 4725/49b Avenue
Lacombe, AB
T4L1K1

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 3pm

Telephone

+14037893343

Website

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