Vigilante Marketing

10/18/2026

10/16/2026

What actually happens on a "free strategy call". Ours, anyway.

Minutes 0–5: You talk, we ask what's broken and what you've already tried.

Minutes 5–20: We look at your site, your ads and your search visibility. Live screen shared and you watch us work.

Minutes 20–28: You get the three things we'd fix first in order with rough effort on each.

Minutes 28–30: We tell you whether you need us. Sometimes the answer is no and we say so.

What doesn't happen? a 40 slide deck, a follow-up sequence and a twelve-month contract.

30 minutes, Free. The three fixes are yours either way.

Nobody books a call because they don't know what happens on it. So, here's exactly what happens on it.

The three things we'd fix first are yours to keep, whether you hire us or not. That's not a tactic, it's just what makes the call worth thirty minutes of your time.

https://loom.ly/dKvnjSg

10/13/2026

Three numbers to check before you spend another dollar on ads.

1. Cost per lead, not cost per click. Clicks are vanity. Leads are the thing you can do arithmetic on.

2. Lead-to-close rate. 100 leads closing at 2% is a worse business than 20 closing at 30%. Same spend.

3. Customer lifetime value. Don't know it? Then you can't know what a lead is worth, so you can't know whether the ad worked.

The formula: LTV × close rate = the absolute most you can afford per lead.

Spend above that number and you are buying revenue at a loss. Most accounts we audit have never run.

If you can't fill in all three, the ads aren't your problem yet.

Save this one for your next budget meeting.

Want us to run the numbers on your account? Free strategy call, link in bio



vigilante.marketing

10/09/2026

Most businesses set next year's marketing budget in November. That's about six weeks too late.

Here's why. Q4 is the only point in the year where you have a full twelve months of your own data sitting there, complete, before the calendar forces a decision. It is also the one time everybody is too busy to look at it.

So the budget gets set the way it always gets set, last year's number, plus a bit, minus whatever got cut.

What we'd do instead, this week, first week of October:

1. Pull cost per lead by channel for the last 12 months. Not cost per click. Cost per actual lead.

2. Find the month where everything worked, and ask what was different. It's usually one thing.

3. Kill the channel you keep funding out of habit. There's always one.

4. Decide what Q1 is for, capturing demand or creating it. Those need different money and different creative.

None of that requires an agency. It requires two hours and somebody willing to look at the number honestly.

If you'd rather not do it alone, that's what the strategy call is for. Thirty minutes, free, no deck.



vigilante.marketing

Stay vigilant. Stay ahead.

10/08/2026

68% of U.S. Google searches ended without a click in early 2026. When AI answers the question, the business that gets recommended wins.

Here are 3 things to fix before the holidays in the video.

Full Q4 Playbook: https://vigilante.marketing/blog/q4-marketing-playbook-2026/

10/03/2026

A w**ery doesn't sell w**e. It sells a reason to drive 40 minutes out of town.

That shift is where brand work actually starts.

When we pick up a tourism or hospitality brand, the question is never "does the logo look good." It's:

- What does somebody see in the 10 seconds before they decide to get in the car?
- Does the site load before they lose interest?
- Is the thing that makes this place unrepeatable visible anywhere at all?

Most businesses know the answer to the third one. It's just buried three scrolls down the About page, written by committee, in the passive voice.

Brand development is mostly excavation. You're not inventing a story. You're finding the one that's already true and dragging it up to where people can see it.

We do this across Kelowna, Vancouver, Calgary, Edmonton and Toronto. The geography changes. The excavation doesn't.

So, what's the true thing about your business that nobody outside the building knows?

vigilante.marketing

09/30/2026

Three signs your marketing agency is hiding hours from you:

1. Your monthly report is a pile of screenshots and no timesheet. Impressions are not hours. Nobody ever paid a bill in impressions.

2. You ask what did you actually do this month, and you get a vibe instead of a list.

3. The invoice is identical every month, but the work clearly isn't.

We bill at a hundred an hour and we show you every single one of them. If that sounds unusual to you, that's the problem, so it isn't yours.

Stay vigilant. Stay ahead.
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