05/28/2026
Your sales team might not be the problem - your pipeline might be.
Too many businesses focus on closing techniques, scripts, and follow-ups when the real issue starts earlier: weak targeting, unclear messaging, and leads that were never the right fit to begin with.
Marketing should warm the room. Sales should close it.
In our latest BoostBC Spotlight article, we break down why many businesses are doing marketing and sales backwards — and how to fix the pipeline before blaming the close.
Read the full article here:
https://www.boostbcspotlight.ca/post/marketing-vs-sales-why-most-businesses-are-doing-it-backwards-by-boost-bc
Stay boosted,
BoostBC
Your sales team isn’t the problem your pipeline is. Too many businesses obsess over closing techniques, scripts, and follow-ups while ignoring the real issue: weak or misaligned marketing. If leads aren’t qualified, nurtured, or even the right fit to begin with, no amount of sales skill will con...