11/23/2022
Today we would like to Amplify one of our fantastic clients, the West Boundary Community Forest (WBCF)!
WBCF is located in the Boundary Region of B.C. and serves as an educational and recreational hub for its community members. Recently, the Amplify team worked in collaboration with staff and the Board to help orchestrate a brand re-fresh and communications strategy for the WBCF.
A couple of months back, the WBCF Board of Directors approved a brand refresh. It was essential for the group to honour the previous brand, a whimsical portrait of the forest. However, the Board wanted to add new visual elements that pay tribute to their mission to care for wildlife, the water, the landscape, the atmosphere and, of course, the trees.
Did you know there are over 100 community forests in B.C.? Having a clear message accompanied by strong visual branding and clear, consistent communications helps the WBCF differentiate itself and highlights the important work happening in the forest, many times behind the scenes. The ongoing communications are focused on amplifying their impact on good forest stewardship practices, educational outreach opportunities, and strong partnerships with First Nations.
Amplify Consulting is honoured to help amplify the impact of the WBCF! We thank Sandra with Signet Studio, a powerhouse of creativity and design, for her remarkable design work in helping bring the new brand to life and to the WBCF for their incredible collaboration in communications!
Elly Macmaster
