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Nikolett Designs As an entrepreneur, your business has a story to tell. Your branding is how to tell that story. Tha

REMINDER: it’s ok to not have the capacity to be productive with your business - it’s important to take some time for yo...
20/01/2022

REMINDER: it’s ok to not have the capacity to be productive with your business - it’s important to take some time for you (and not feel guilty for it!).

But when you’re in the mood to be productive? Sometimes it helps to have a checklist of sorts to help you get in the zone - and stay in it!

Here are some suggestions:
✔️ avoid multitasking (I struggle with this the most!)
✔️ make a list - if it helps! I find writing things into “must do”, “could do”, “extra” and focusing on one list a time helps most!
✔️ turn off notifications - put your phone on silent mode / do not disturb if you need to
✔️ minimise interruptions - easier said than done, especially if you have littles to tend to, but it does help boost productivity!
✔️ take exercise breaks - even if it’s just stretching or going for a quick walk, it can help give you energy and it’s a great way to not be stuck sitting all day.

What helps boost your productivity?

As the end of 2021 draws ever closer, and before the festivities take hold, it’s time to take a moment to pause and refl...
24/12/2021

As the end of 2021 draws ever closer, and before the festivities take hold, it’s time to take a moment to pause and reflect on *the year that was*.

Starting on a high, this year I’m pretty dang proud that I took on a dozen new clients and some recurring projects, plus decided to change up my niche for 2022.

And for every high, there’s a curveball thrown. But these setbacks are SO important because they teach us a heck of a lot.

This year, one obstacle that really stands out was the “panini”; lockdowns and adjusting to life slowly returning to routine only to have it in limbo. It focused me to take my focus away from this business, at least on social media.

But what did we learn? Mental health is so important, and it’s crucial to take care of yourself to avoid burnout.

But no matter the highs or the obstacles, I am *so* grateful to be here with all of you. To have this incredible community. And to be able to help you build up your brands.

So over to you, what will you be taking away from the year that was that has really shaped you as a person / business owner?

And happy holidays! 🎁

It’s wild to me to be able to say this, but I’m fully booked until January! Thank you to everyone for their support and ...
10/11/2021

It’s wild to me to be able to say this, but I’m fully booked until January! Thank you to everyone for their support and love & to all my incredible clients for putting their trust in me 💚

I’ll still have plenty to share; two of my clients are brand new this month and the other two are longer, ongoing projects and I’m excited to reveal what we’re up to!

Re-opening in 2022 with a brand new website as well as niching down. More on that to come!

Say you have a great idea for a business (“the car”). You develop it with strategy and branding, but then it’s time to g...
24/10/2021

Say you have a great idea for a business (“the car”). You develop it with strategy and branding, but then it’s time to get things into motion.

But you don’t know which direction to go. What if you get lost? What if you don’t find the right audience from the get go? What if your niche isn’t serving you or your clients? What if you don’t make any sales? What if you fail?

And so you sit there, in that parked car, and your business doesn’t go anywhere.

I’m here to tell you — you need to move! Even if it’s the “wrong” direction at first - lessons are there to learn. And if you pick the right direction because you’ve got your strategy in your back seat, you’re zooming!

There might never be a right or ideal time to start your business or to make changes to propel it. But it’s also never going to be a priority if you don’t start “the car” and drive.

What’s holding you back from putting your business into drive mode?

How do you find your “niche”? What is a niche anyway? Niching down means having a clear focus on who your ideal target c...
19/10/2021

How do you find your “niche”? What is a niche anyway?

Niching down means having a clear focus on who your ideal target client is and aligning your brand and marketing to that.

The awesome shared an amazing analogy; imagine having a restaurant - one day you sell tacos, and a customer comes to buy a taco. They come the next day only to find you’re serving pasta. Maybe it’s just a fluke, so they come back again on Thursday, but you’re now serving ice cream. Even if all the food is great, that customer will likely not return because they don’t know what to expect!

The same can be applied to your business. As much as you might want to, you can’t be everything for everyone and switching up your offers/content can be confusing.

The next couple of weeks we’ll dive into:
✨ what excites you?
✨ what is your style?
✨ what do you offer?
✨ what did you love?
to help you see if you’re niched down and serving clients that align with what you do!

As a business owner with three kids, I hope you’ll forgive the Peppa Pig analogy. There’s an episode where Peppa plants ...
12/10/2021

As a business owner with three kids, I hope you’ll forgive the Peppa Pig analogy. There’s an episode where Peppa plants a strawberry seed, waters it, and then just waits there, staring.

“It’s not doing anything.” Grandpa Pig has to remind her to be patient, and that it will take time to grow.

Imagine if when you planted something you expected it to instantly spring up from the ground? 🌱 You know that’s not realistic, so try to apply that same practice to your own business. Feed and water it consistently; it will take as long as it needs to; no doubt with the toil and effort, it will bloom.

Be patient and stay the course! 🪴

The look you give Monday when it’s a long weekend; happy harvest, everyone! 🍂Incredibly thankful to have such amazing cl...
10/10/2021

The look you give Monday when it’s a long weekend; happy harvest, everyone! 🍂

Incredibly thankful to have such amazing clients and to be able to have support in my business. Also thankful that my kids are starting to feel a -little- bit better (those summer-to-fall colds are not fun!)

Hope all of you in Canada enjoy the long weekend!

📸: .toito.photography

Wondering if it’s time to redesign your website? Here are 4 reasons to redesign your space online and have a website tha...
08/10/2021

Wondering if it’s time to redesign your website? Here are 4 reasons to redesign your space online and have a website that converts!

Your website might need a facelift if it:

1️⃣ Lacks call to actions, or CTAs. Give your visitors a purpose - whether it's to subscribe to a newsletter, buy a service, buy a product, etc.

2️⃣ Has poor navigation or slow loading times. You want your images optimized and good hosting that'll speed up your site! Don't frustrate your visitors.

3️⃣ The design doesn't align with you; also keep in mind not to make the design too dull OR too overwhelming.

4️⃣ The "copy" doesn't jive. Use compelling headlines for storytelling, making sure it aligns with your brand and tells your visitors who you truly are!

Was this helpful? Share this with a friend who would love these tips!

P.S. I’m in the process of redesigning my own website! So much has changed in my business and with what I offer so look forward to that launch in November!

Hey! Were you affected by instagram and facebook going down?If you use Instagram and/or Facebook for your business then ...
05/10/2021

Hey! Were you affected by instagram and facebook going down?

If you use Instagram and/or Facebook for your business then having those services go down is an extreme inconvenience. Suddenly, your way of communicating with your audience and clients is cut off.

Unfortunately, it's happened before and it will happen again.

You need another way to connect with your audience.

When you have something to communicate, you can't always rely on social media platforms.

So what can you do? Expand your marketing!

The three best ways are:
E-mails, text messaging, and a website.

Create e-mails with updates, sales, or general info using platforms like or .

A text service is great for flash sales or even for sending motivation; SimpleTexting or TextMagic are two platforms you can use.

When Instagram/Facebook are running, use the opportunity to drive clients to subscribe. Offer an incentive to sign up!

It can also be time to consider a website if you don't have one.

I would love to help with that, but even if you're just in need of something simple, download the .milkshake web builder app!

You can create a free multi-page hub with important links and where you can add blurbs to include new info!

Save if you found this helpful!

Nothing like dropping some words of truth to start off your month, eh? These words really hit home for me.I admit that I...
01/10/2021

Nothing like dropping some words of truth to start off your month, eh? These words really hit home for me.

I admit that I sometimes need the reminder that it’s often about the journey and not the destination. That progress means I’ve given it a go and made some type of headway in my business.

Whether that means I’ve written out my to-do list, moved my body in some way for 30 minutes, or had an awesome client call, it’s allllll progress, baby!

So here is your reminder not to focus on perfection but celebrate your accomplishments today – no matter how small. If we only strived for perfection every single time, we’d never get anywhere.

Monday mood = all the coffee ☕️ please. It can be hard to find motivation on Monday’s, even when you’re your own busines...
27/09/2021

Monday mood = all the coffee ☕️ please. It can be hard to find motivation on Monday’s, even when you’re your own business owner. And especially when a back to school September means you’re spending your day with sick kiddos 😞

So how can you get motivated? Here are different ways that might help:

➖ music. Whether it’s something instrumental and classical that gets you focused or music with a tempo that makes you want to move, music has proven time and time again to be a good motivator!

➖ redo your to-do list to small, manageable tasks. Even if it’s just 2-3 things, but knowing you can accomplish those even if it takes all day. Chances are, you’ll be able to get it done sooner and then write up a new set of tasks!

➖ take a break. Yup. Instead of sitting there scrolling through Instagram for 40 minutes when you’re supposed to be working on something, take a proper break to recharge. Fuel your body. Do an online yoga class. Take a walk. Drink the coffee at its most ideal temperature. Taking an intentional break will give your mind time to rest and recharge.

➖ have support. Whether it’s a coach or a person who can either hold you accountable or be a cheerleader when you need a boost, it’s so important.

How do you find motivation?
📸: .toito.photography

Earlier in the week, we chatted about how your brand words matter just as much as your brand colours. Today, we're going...
23/09/2021

Earlier in the week, we chatted about how your brand words matter just as much as your brand colours. Today, we're going to chat about those colours!

First impressions count ➡️ Your brand colour is likely to be the first thing customers see. Colours are powerful in helping customers decide whether or not they want to engage.

Colours elicit emotion ➡️ Colours often have meaning behind them, along with feelings, and can convey important information.
Need some examples? I got you. (See slides 5 + 6!)

Identifies your brand ➡️ When you identify what your brand is all about, along with your brand goals and how you want your audience / customers to feel, it narrows down the best colours to choose for your brand.

Don’t just fit in ➡️ It can be SO helpful to look at others in your field, as their colours probably fit their (and your) target audience. But don't just mimic; find different shades/hues/combinations that will make you stand out and feel true to your brand identity.

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