09/25/2025
True personalization is about relevance, timing, and context.
Learn Your Way, a new research experiment at Google, explores how AI can transform educational materials to create a personalized learning experience for every student. Early indicators show personalization boosts student outcomes, and the same is true in fundraising.
Leverage 5 elements of hyper-personalization that actually move the needle:
People engage more when experiences are personalized because personalization helps overcome two of the biggest constraints we all live with: limited attention and the need for relevance. Simply inserting someone’s first name in an email or addressing them by “Dear [First Name]” is only scratch...