Aptitude Digital

12/07/2022

Aptitude is excited to announce that starting January 1st we will be switching to a 4-day work week. We have always believed that work-life balance is essential to our creative process. Good ideas and productivity come from a stress free environment.

Read more about our decision process on our website:
https://aptitude.digital/resources/blog/4-day-work-week-Aptitude Digital

When we started the company back in 2005 we made a promise, no grey cubicles, no florescent lights, and work-life balance was the golden rule. For the most part we have kept to those ideals – our storage closet has a florescent light. Since the beginning of the pandemic, we have been mainly workin...

03/24/2021

Want to support a great cause? Chisholm Services For Children is doing an auction with some amazing items up for grabs! Put in your bid now at

Thanks for supporting the children at Chisholm! To support, please bid on auction items, give a cash donation, or simply share the post at https://www.facebook.com/chisholm4children On your social media using the hashtag, If you have any questions, reach us at 902-377-3280 or info@ch...

03/17/2021

: Legend says that each leaf of the clover has a meaning: Hope, Faith, Love and Luck. 🍀

We are wishing everyone a Happy St. Patrick's Day from the Aptitude Digital team! Are you doing anything fun to celebrate? Let us know in the comments below 👇👇👇

03/14/2021

Happy International Pi Day!

DYK: The calculation of pi is a stress test for a computer. It works just like a digital cardiogram since it indicates the level of activity within the computer’s processor. 🤔

To learn more visit: https://www.piday.org/

03/08/2021

It's International Women's Day! 🦸‍♀️

This year's theme is . To celebrate the day, we asked the female members of our team about the challenges they face in their lives. We are so happy to work with such talented women and are always amazed by what they bring to the table!

Tell us how about the amazing women in your life in the comments! 👇

02/19/2021

Everything is awesome. Happy Friday from the Aptitude team!
What weekend plans do you have on the horizon? 🌅

02/15/2021

Happy Nova Scotia Heritage Day!

Celebrated the third Monday in February, the holiday is an annual reminder of our storied past and an opportunity to honour the remarkable people, places and events that have contributed to this province’s unique heritage. This year's honouree is Edward Francis Arab . Edward was a Lawyer, World War II Lieutenant and founder of the Canadian Lebanon Society.

To learn more about this year's honouree, go to https://heritageday.novascotia.ca/content/2021-honouree-edward-francis-arab

02/09/2021

New year, new ! Each week, we ask our team of expert web designers and developers about the common mistakes they see on websites - and how to fix them!

Today, we're talking about using colour in your website's navigation to enhance your .

COMMON MISTAKE ❌
It might seem small, but highlighting the current page a user is viewing is an important visual cue for users to easily figure out where they are on your site. When the current page isn't highlighted in your navigation menu, users often end up visiting pages multiple times, making it more difficult to find what they're looking for.

QUICK TIPS ✅
1️⃣ Make it clear to the user where they are on your website! A common and subtle approach is to simply highlight the page you're on in the menu. This can be accomplished by making the item a different color, bolding the text or underlining.
2️⃣ Don't forget about colour contrast! Whenever you change the colour of any part of your site, it's important to verify that your text is easily readable. This is important for your .

Want more weekly , , and tips? Make sure to follow us Aptitude Digital for more!

02/02/2021

It's ! Every week, we ask our team of expert web designers and developers about the common mistakes they see on websites - and how to fix them!

Today, we're talking about ! 404 pages are displayed when users try to view a page on your site that doesn't exist.

COMMON MISTAKE ❌
Without a custom 404 page on your site, browsers will display a default page. This can make your website seem less credible to users and hurts your .

QUICK TIPS ✅
1️⃣ Customize your 404 page! Keep it lighthearted! Remember that when a user lands on a 404 page, they were expecting to find something else. Keep your users in mind to minimize their frustration.

2️⃣ Provide alternative links and a site search option. This encourages users and web crawlers to continue navigating your site. Not only is this a better , but it's also great for your !

3️⃣ Use your brand colours on your 404 page! It should be clear to users that they're on the right website but in the wrong place. This also helps users trust your website.

Want to learn more? Follow us at Aptitude Digital for new tips every week! Or you can get in touch with one of our experts at https://aptitude.digital/contact

01/28/2021

Now more than ever, it's essential that we do what we can to support each other's mental health.

Here is a list of resources available if you need help with mental health in Nova Scotia:
https://novascotia.ca/mental-health-and-wellbeing/

Bell Let's Talk has also put together a great list of ways you can contribute to the mental wellbeing of yourself and others:
https://letstalk.bell.ca/en/ways-to-help

01/27/2021

: 57% of kids who are frequent readers have parents who read books 5-7 days per week. Why not read a book together this Family Literacy Day? ABC Life Literacy Canada