LeadSift

10/19/2022

Introducing Foundry Intent.

We think we’ve created the most robust, actionable intent data platform to date.

Presumptuous? You be the judge.

B2B buying doesn’t happen in one place, now with Foundry Intent, you can get a full picture of the buying journey, in a single platform.

Get insights into which companies are showing intent for what you offer, and know exactly what the buying committee is up to within those accounts.

Learn more about Foundry Intent https://bit.ly/3eMMr7r

09/20/2022

🙋‍♀️Who is ready to buy?
⏰When is the right time to reach out?
🎙What messaging will drive conversions?

Now, it's simple to utilize the power of LeadSift's intent insights in the leading B2B sales intelligence and engagement platform.

We are so excited to share Apollo.io's Buying intent feature!

Find the Right Buyers with Apollo Buying Intent | Apollo
https://hubs.li/Q01mNz_V0

Search, engage and convert over 250 million contacts at over 60 million companies with Apollo’s sales intelligence and engagement platform.

09/15/2022

60% of revenue generated with intent 👇👇👇

Rather than looking at it as a challenge, some marketers are using intent data as the glue to connect multi-channel marketing strategies and let them feed their sales efforts.

67% of marketers struggle to activate their intent data.

What good is data without a plan to use it?

How do you build a multi-channel intent data strategy?

explained how they integrate intent data throughout their sales and marketing processes, for a multi-channel approach. They’ve built intent throughout the funnel so the data is prioritized and activated continuously, and they have the results to back it.

Strategy is essential to making intent work. But how do you build a multi-channel intent data strategy? And how to you use it to grow revenue?

09/07/2022

Are you getting the cleanest data possible?

Data compliance is a spectrum, and there are a lot of grey areas.

These are 5 questions you need to be asking potential vendors.

How to get GDPR compliant data. In a world where data regulations are always changing, data hygiene is always a solid investment.

08/16/2022

How soon can you expect to get an ROI when using an Intent solution? 🧐

It's difficult to get a baseline to measure ROI with intent because every use case is different.

Each organization has different goals, metrics, and definitions of a “worth it” ROI.

If your goal is conversion to MQL, you can measure ROI faster than a pipeline goal.

for example, it's usually easy to see ROI when using intent to get better leads on content syndication, where you can expect conversion within 3-6 months.

Also, consider the time saved when measuring intent ROI.

with intent, you can discover how to optimize time and resources towards the best target accounts that day, that week etc... This can look like giving BDRs Intent Data to prioritize calls, and digital outreach. Fuel that outbound engine!

https://hubs.li/Q01k9ykK0

08/09/2022

Here is how to use your intent data:

1. Develop specific content for each stage of the funnel. This could be segmented by persona, industry, geography, company size, or intent signal.

2. Extract the core topic themes from each stage. Use this information to set up your intent triggers.

3. Gather actionable insights and craft your campaigns to match, including email, ads, and SDR outreach.

https://hubs.li/Q01jy_690

07/27/2022

What tools does your solution compliment?

When you know what tech stack accounts have you have a world of custom openers and messaging insights at your fingertips.

You can learn:
🏃‍Where they care about creating efficiency
📈 Untapped channels to create efficiency and boost rev
💸 What they could be wasting their $$ on
How to position yourself as the solution to solve ⬆️⬆️⬆️

Copado takes its technographic insights a step further by checking prospects' specific skillset.

Custom outreach. Love to see it! 😍

Learn what intent signals you should be tracking ⬇️
https://hubs.li/Q01hJt0W0

07/26/2022

Are your Facebook ads set up with intent data?

Here's how you do it:

-Upload your intent audience to Facebook Ads.

-Build 2-3 lookalike audiences based on your custom audiences or retargeting data. You can customize lookalikes from 1% (less volume, more accuracy) to 10%(more volume, less accuracy).

-Test away! Set up an ad set for each custom audience and know exactly which group is performing best.

The metrics you should track all come down to what your goals are. A simple place to start is CTR and conversion rates if you're linking to any downloadable content or forms.

Other general numbers to keep in mind are Cost per Impression (CPI), Cost per Lead (CPL), and number of clicks.

Why you should use Facebook to reach your audience, how to get set up for success, and using intent data for building in-market audiences.

07/20/2022

First-party signals are some of the strongest pieces of intent data you can capture.

Some of the best pages to watch for signals on your site:
💰 Pricing page
🙋‍♂️Customer stories
🛠 How it works/Product page

Love how KickFire, a Foundry company has automated the signal capture process so their sales and marketing teams can act fast!

See what other buying signals you should be tracking https://hubs.li/Q01hcqHL0

07/19/2022

Not everyone engaging with Snowflake online is looking to buy a data warehousing solution. ❄️

So how can you trust that the signal from your intent data provider is relevant and actionable?

Dale Durrett explains how Bombora filters out the noise.

Watch the full episode of "Interviewing our Biggest Competitor" https://hubs.li/Q01h7byH0

07/14/2022

When we asked Tim Davidson what his favourite intent signals were, he gave us THREE and told us exactly why and how to use them. Truly above and beyond.

When it comes to growth signals, funding is an excellent indicator of a perfect opportunity to position your solution.

Tim uses Crunchbase and Cognism to get the signals, and actions them through LinkedIn ads.

Check out the full blog to see how leverages tech stack and buyer movement signals. https://hubs.li/Q01gSRcJ0