06/19/2026
Why prioritize community connection in our design work? Because relying on generic content does more harm than good.
At best, generic content is ineffective because it lacks a clear message and point of view. At worst, generic content can miss the mark, come off as insulting, or even alienate the communities that you're trying to reach.
Here are a few tips for creating content for and/or about Indigenous communities:
- Build bridges with the communities you are working for/with
- Work with community artists to develop and design culturally-relevant icons, logos, and other imagery
- Prioritize culturally significant iconography over symbols that simply "look Indigenous"
Looking for a resource to help you communicate with clarity, care, and cultural respect? Our Indigenous Communications Toolkit is a key resource for inclusion in action. Visit https://deplume.ca/indigenoustoolkit to download your copy today.