Design de Plume

Design de Plume An Indigenous and women-owned creative agency that designs inclusive and accessible solutions that resonate.

Maamwesying North Shore Community Health Services is an Indigenous-led health organization that delivers and supports he...
10/13/2026

Maamwesying North Shore Community Health Services is an Indigenous-led health organization that delivers and supports health and wellness services for its member communities in Northern Ontario. Design de Plume has worked with Maamwesying across several projects:

- Developing an evidence-informed communications strategy to establish a foundation and guide future work
- New branding and materials to translate Maamwesying’s values and teachings into a recognizable identity
- Creating a 10-part Indigenous Caregiver Skills video series that offers practical, culturally-grounded guidance for people caring for Elders and others within their families and communities
- Redesigning the Maamwesying website to prioritize the user experience and improve information architecture and digital accessibility

Our work with Maamwesying illustrates the transformative power of DDP’s "open cup" framework. Throughout every project, we ask lots of questions and view our minds as an “open cup” that receives the answers. This approach allowed us to build strong, lasting bonds of trust with the client team, which went on to shape our strategic, creative and practical decisions.

Swipe ➡️ to see some of our work with Maamwesying!

October 10th is World Mental Health Day! This year's global theme is "Lived experiences heard: real voices, real change....
10/10/2026

October 10th is World Mental Health Day! This year's global theme is "Lived experiences heard: real voices, real change."

The voices of people with lived experience should be centred in shaping the policies, services and decisions that affect their lives. At Design de Plume, our goal is to amplify a diversity of voices and build a world where inclusivity is visually embraced and celebrated. Every project starts with a listening phase, which helps us gain new perspectives and create design solutions that connect with the end user and address the real need, rather than the perceived need.

Talking about mental health is important, but it's not always easy. Here are some resources that can help:

- If you or someone you know is in crisis, call or text 9-8-8. Trauma-informed and culturally appropriate help is available 24 hours a day, 7 days a week.
- Hope for Wellness Helpline is available 24/7 to all Indigenous people across Canada. Visit hopeforwellness.ca or call 1-855-242-3310.
- Kids Help Phone is available 24 hours a day, 7 days a week to Canadians aged 5 to 29 who want confidential and anonymous care from trained responders. Call 1-800-668-6868 (toll-free) or text CONNECT to 686868.
- The National Indian Residential School Crisis Line is available to former students and their families 24 hours a day, 7 days a week at 1-866-925-4419 (toll-free).
- The Missing and Murdered Indigenous Women and Girls Crisis Line is available to anyone impacted by the issue of missing and murdered Indigenous women, girls, and 2SLGBTQQIA+ people 24 hours a day, 7 days a week at 1-844-413-6649 (toll-free).
- Your local Canadian Mental Health Association can connect you with support and resources in your area. Visit CMHA National to find your local chapter.

We're thrilled to have sponsored this year’s RGD Trailblazer Awards and want to congratulate this year's winners!Ashley,...
10/09/2026

We're thrilled to have sponsored this year’s RGD Trailblazer Awards and want to congratulate this year's winners!

Ashley, a designer on the DDP team, was one of the judges. “Judging was a great opportunity to step back and appreciate the creativity and thought that goes into great design. I really enjoyed seeing such a range of wonderful work from emerging designers," Ashley said about her experience.

A branch of the Student Awards, this program recognizes and supports design students from underrepresented and marginalized communities. Congrats again to this
year’s winners. Learn more about the winners and this year’s program at https://rgd.ca/hiring-designers/award-winners/2026-trailblazer-award-winners.

While Orange Shirt Day has passed, the work doesn't end on September 30th. Supporting Indigenous organizations should go...
10/08/2026

While Orange Shirt Day has passed, the work doesn't end on September 30th. Supporting Indigenous organizations should go beyond a once-a-year gesture.

One organization we're proud to support is the First Nations Child and Family Caring Society of Canada. Created in 1998 by First Nations child and family service agencies, the First Nations Child & Family Caring Society works to ensure that First Nations children, young people, and families receive equitable services and are able to remain connected to their families, communities, cultures, and Nations.

A central part of its work has been challenging discriminatory federal policies affecting First Nations children. In 2007, the Caring Society and the Assembly of First Nations filed a human rights complaint against Canada, arguing that the federal government’s underfunding of child and family services on reserves, and its failure to properly implement Jordan’s Principle, resulted in unequal treatment for First Nations children. In 2016, the Canadian Human Rights Tribunal ruled that Canada had discriminated against First Nations children and ordered corrective action.

The Caring Society continues to combine legal advocacy, research, public education, and community-based initiatives to address the structural inequities affecting First Nations children. Its work is closely connected to the legacy of residential schools: both residential schooling and discriminatory child welfare systems have separated Indigenous children from their families, communities, and cultures. The Caring Society’s work focuses on preventing that separation and advancing substantive equality for First Nations children today. To learn more or support their work, visit their website: https://fncaringsociety.com/

Design de Plume partnered with the University of Toronto’s Office of Indigenous Initiatives to create a distinct brand i...
10/06/2026

Design de Plume partnered with the University of Toronto’s Office of Indigenous Initiatives to create a distinct brand identity that could resonate with tens of thousands of students and staff members across the University’s three campuses.

The Office encourages Indigenous culture and helps build relationships between Indigenous and non-Indigenous University and community partners. We worked closely with their team to develop an identity that felt inclusive without becoming generic or pan-Indigenous.

Our design approach incorporates white pine, flowing water, and other natural elements from U of T’s three campuses, which are situated on lands connected to Anishinaabe, Haudenosaunee, and Wendat peoples.

Our branding for Office of Indigenous Initiatives at the University of Toronto appears on everything from websites, social media, print items, event materials and signage to apparel, notebooks, water bottles, lanyards, stickers, and other branded items. Swipe ➡️ for some examples and tell us what you think!

On October 4th, we observe the National Day of Action for Missing and Murdered Indigenous Women, Girls & Gender Diverse ...
10/04/2026

On October 4th, we observe the National Day of Action for Missing and Murdered Indigenous Women, Girls & Gender Diverse People.

Violent attacks against Indigenous women and girls are not only more frequent than those against non-Indigenous women and girls, they are also more likely to be lethal. We must work together to end violence against Indigenous women, girls, Two-Spirit, gender-diverse, and LGBTQQIA+ individuals.

Here are some things you can do today to push for meaningful action:
- Educate yourself: Look at the and hashtags and visit the humanrights.ca MMIWG2S Resource Guide (https://humanrights.ca/resource-guide/missing-and-murdered-indigenous-women-girls-and-2slgbtqi-people)
- Attend a Native Women's Association of Canada Sisters in Spirit vigil and amplify their messages of love, grief, resistance, and strength
- Contact your elected representatives to ask them to commit to the 231 Calls for Justice in the National Inquiry into MMIWG Final Report

If you are affected by the issues discussed in this post and need emotional assistance, please call the national support line at 1–844-413‑6649 (available 24 hours a day, 7 days a week).

Save on Energy provides energy-efficiency opportunities and resources to help Ontarians better manage their electricity ...
10/02/2026

Save on Energy provides energy-efficiency opportunities and resources to help Ontarians better manage their electricity use. Design de Plume worked alongside Context Creative to create a custom illustrated booth backdrop that would resonate with First Nations audiences at trade show events.

When creating this illustration, we developed a visual language that felt relevant to different Indigenous audiences across Ontario. The style is reminiscent of a watercolour painting with layered textures and depth. Flowing water, rolling hills, and a soaring eagle evoke movement and possibility. The final piece incorporates Save on Energy’s brand colours and connects back to the organization’s broader message of “Powering what’s next.”

Thank you to Save on Energy and Context Creative for trusting us with this important work. Swipe ➡️ to see the illustration in more detail!

September 30th is the National Day for Truth and Reconciliation, also known as Orange Shirt Day. Today, we reflect on th...
09/30/2026

September 30th is the National Day for Truth and Reconciliation, also known as Orange Shirt Day. Today, we reflect on the immense harm caused by Canada's residential school system, which violently removed over 150,000 First Nations, Métis, and Inuit children from their communities between 1831 and 1996.

It has only been 30 years since the last federally-funded residential school in Canada was shut down. The children who experienced this form of cultural genocide aren't relics of the past; they're members of our communities, and they're asking us to listen and take action.

Orange Shirt Day is a way to push back against assimilation and support Reconciliation efforts. As we've said before, Reconciliation isn’t just a buzzword, it’s an ongoing process that requires accountability and effort from all of us. As we wear orange today, let’s commit to doing better all year long. To learn more and to donate to survivors of residential schools, visit the Indian Residential School Survivors Society at Indian Residential School Survivors Society - British Columbia

You can contribute to Reconciliation by improving your communication skills with communities outside of your own. Design de Plume's Indigenous Communications Toolkit is designed for use by organizations, teams, and individual practitioners who want to develop the skills to communicate with clarity, care, and cultural respect. You can download a free preview of our guide at https://deplume.ca/indigenoustoolkit

Introducing the Design de Plume Indigenous Icon Library!It can be challenging to find iconography that reflects Indigeno...
09/29/2026

Introducing the Design de Plume Indigenous Icon Library!

It can be challenging to find iconography that reflects Indigenous perspectives in a thoughtful and culturally respectful way. We created our Indigenous Icon Library to support designers, educators, and organizations in their communications work. The first release is the First Nations icon pack, which includes:

- A suite of icons that are grounded in Indigenous teachings
- Guidance on the meaning of each icon
- Suggested usage and considerations for respectful application

The DDP Indigenous Icon Library is launching soon. Comment ICON and we'll let you know when it launches. You can also enter your email at deplume.ca/indigenous-icon-library to be notified when the library becomes available!

Jenn and Meggan were recently in Blue Mountain for the Ontario Professional Planners Institute (OPPI) Conference!Their s...
09/25/2026

Jenn and Meggan were recently in Blue Mountain for the Ontario Professional Planners Institute (OPPI) Conference!

Their session, “Designing With Respect: Applying the Indigenous Communications Toolkit,” sparked some great and thought-provoking conversations with attendees.

One thing we’ve noticed through these sessions is just how much the conversation around engagement and relationship building has evolved. The questions we’re hearing are becoming more nuanced and thoughtful, showing that people are digging deeper into what reconciliation can look like. We love seeing that shift.

And because every conference trip needs a little fun: a detour on the drive meant Jenn and Meggan got to meet a very cute cow. Swipe to the end for a photo!

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131 Pine Street
Greater Sudbury, ON
P3C1X2

Opening Hours

Monday 9am - 4:30pm
Tuesday 9am - 4:30pm
Wednesday 9am - 4:30pm
Thursday 9am - 4:30pm
Friday 9am - 4:30pm

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+17052225740

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