09/01/2026
Your brand might be completely invisible to ChatGPT while showing up fine on Google. And that's a problem most people don't even know they have yet.
Here's the uncomfortable truth: only about 11% of domains that get cited by ChatGPT also show up in Perplexity. These AI engines are basically seeing different internets. ChatGPT runs on Bing's index, Perplexity pulls from community sources and Reddit, Gemini uses Google's data. You could dominate one and be a ghost in the others.
The kicker? Most SEO teams have never even opened Bing Webmaster Tools. They're laser focused on Google and have no idea they're missing half the battle.
There's a simple audit you can run yourself in about 30 minutes. Write down 10 to 15 questions your actual customers ask (not your brand name, but real problems they're trying to solve). Then search those same questions in ChatGPT, Perplexity, and Gemini. Write down where you appear, where competitors show up instead, and how you're described.
That one exercise usually surfaces at least one uncomfortable gap. And gaps mean visibility you're leaving on the table while your competition figures this out.
If you're managing your online presence, this is worth doing this week. Have you run this audit yet? What did you find when you checked?
A step by step audit you can run yourself. Put your top queries through ChatGPT, Perplexity and Gemini, see where you appear versus competitors, and find the technical gaps most SEO teams have never checked. No tools required.