Chapter 35 by Lianne Charlene

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Edmonton, AB
Chapter 35 by Lianne Charlene

Formerly Lianne Charlene Creative. We craft soulful, strategic brand stories that connect, inspire, and elevate your business.

We offer design services in branding, packaging, web, illustration, campaign development, and brand coaching.

08/31/2026

It’s time for my next evolution.

Lately, I’ve been thinking about the legacy I want to build and what I want Chapter 35 to become.

When I rebranded to .ca, I repositioned the studio to be more human, heartfelt and intentional about the work we create. Although, I still feel connected to that vision, something was missing. I wasn’t fully lit up by my day-to-day work, and the structure of the business wasn’t supporting the future I envisioned for my family or the studio. When I asked myself where my passion truly lives, the answer was always in the work itself.

So, I’m returning to the reason I started this business in the first place. Moving forward, I’ll be hands-on across every project; from strategy and creative direction to design and ex*****on. I want to shape the big idea, translate it visually and ensure the outcome is as thoughtful as the strategy behind it.

Of course, I can’t (and shouldn’t) do it all alone. The Chapter 35 network is growing, with trusted designers, web developers and specialized contractors coming together based on each project’s needs. When a project requires more than I can build alone, I’ll bring in the right people, not more layers between you and the work.

The second exciting announcement: this fall, I’m stepping into a new role as a sessional design instructor at MacEwan University. I’ll teach one class a week, fulfilling something I’ve always imagined as part of my future. I’m incredibly excited to mentor emerging designers, share what I’ve learned and help shape where our industry goes next.

What does this all mean for the studio?
I’m becoming more mindful of my time and more selective about the work I take on. Every project has to align with the studio’s vision and values. I want to work with heart-led founders who are ready for their next evolution, who value the creative process and who are prepared to invest in getting it right, not simply getting it done.

This is Chapter 35: sharper, more aligned and more focused than ever.

Let’s build your next chapter together.

08/26/2026

Your brand is being experienced long before you get the chance to explain it. Through your website, your social content, and your emails; through the way your team speaks about the work to the experience someone has after they hire you.

Embodying your brand means those pieces are all telling the same story, even when you’re not there to tell it yourself.

If you weren’t in the room to explain your business, what would your brand say for you?

www.chapter35.ca

08/24/2026

One thing I’ve seen time and time again working with growing businesses: not every challenge means you need to start over.

Sometimes, you already have a great team. Good ideas and a strong foundation. What’s missing is someone who can step back, see the bigger picture and help you to:

-connect the dots
-get everyone moving in the same direction
-protect the integrity of the brand as you grow
-bring clarity to the bigger creative decisions

Often, that outside perspective and creative leadership is where the biggest shift happens. You don’t necessarily need more people doing the work. You may just need someone helping your people do their best work.

If that sounds like where your organization is right now, book a consultation and let’s talk about what Fractional Creative Direction could look like for your team.

www.chapter35.ca/say-hello

08/21/2026

The most meaningful rebrands don’t simply change how a business looks. They change how people experience it, remember it, and connect with it. That’s where the real shift happens.

If you’re entering a new season of business, let’s build a brand that reflects it.

www.chapter35.ca

08/19/2026

The brands we’re most drawn to has never fit neatly inside one box.

From food brands to lifestyle ventures, non-profits, municipalities, and service-based businesses, what attracts and connects us is the heart behind it, not the category. The vision. The story. The feeling you want people to walk away with.

That is why our process is always strategy-led.

Because whether we are shaping a brand like HOM, Buff Wax Spot, or Rooster Roasting, or creating visual storytelling for a community-centred project like Wheatland County, the goal is the same: to build something cohesive, confident, and unmistakably yours.

We are here for the brands doing meaningful work and ready for their visuals to reflect the depth of what they actually bring.

If you are building something with heart and substance and you are ready for a brand that feels clear, elevated, and deeply aligned, book a project consultation through the link in bio.

www.chapter35.ca/say-hello

08/17/2026

This is the fear many CEOs don’t always say out loud, and I can see it when I look at other businesses.

The business has grown, the work is stronger, and the team is capable, but the brand still feels like it belongs to an earlier version of the company.

That gap can affect trust, confidence, and conversion. Our intensives are created for businesses ready to close that gap with strategic direction and elevated ex*****on.

If your brand no longer reflects the level you’re operating at, book a consultation. We can sit and go through our Brand Intensives with you.

www.chapter35.ca

Edmonton Brand Studio

08/14/2026

The goal is not to create more work for your team. It is to remove friction. When the message is clear and the brand system is strong, decisions get easier, content gets sharper, and momentum starts to feel more sustainable.

A good brand should support the business, not become one more thing to wrestle with.

Reach out if your brand is creating more questions than clarity right now.

www.chapter35.ca

08/12/2026

Before you change the logo, rebuild the website, or start creating another set of brand graphics, it may be worth asking a better question:

What is actually out of alignment?

Our 3-Day Brand Foundations Sprint is designed for businesses that need to clarify the strategy before moving into design. Across three guided days, we uncover your story, beliefs, values, purpose, ideal customers, business goals, brand personality, voice, customer journey, and preliminary creative direction.

If your brand needs direction before design, ask us about the 3-Day Brand Foundations Sprint.

www.chapter35.ca

08/10/2026

The brands people remember aren't constantly changing who they are. They're consistently showing up with the same message, visuals, and values until trust is built.

Consistency isn't boring. It's one of your greatest competitive advantages. If you need help with this piece of your branding, send us a message. We'd love to help.

www.chapter35.ca

Address

Edmonton, AB

Website

https://www.chapter35.ca/

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