Book Cover Express

Book Cover Express In the last 24 years, I've designed more than 2,500 book covers. https://www.BookCoverExpress.com I'd love to partner with you on your publishing project.

If you'd like a quote, please visit: http://www.BookCoverExpress.com

What can we learn from these self-publishing success stories?
08/09/2026

What can we learn from these self-publishing success stories?

Best-Sellers, AI, Low Budgets

Why Your Back Cover Isn't Selling Your BookReaders aren't skipping your blurb because they don't care. They're skipping ...
07/25/2026

Why Your Back Cover Isn't Selling Your Book

Readers aren't skipping your blurb because they don't care. They're skipping it because it asks them to work too hard.

For years, self-publishing advice has focused on book cover design. This is definitely not bad advice. But once someone clicks on your book, or picks it up, you've reached the second—and arguably more important—sales tool: the back cover text or book description.

Unfortunately, that's where many books lose the sale.

Readers Make Decisions in Seconds

Research into book-buying has shown that the title and synopsis (the back-cover copy or online description) are among the most influential factors determining whether someone decides to buy a book. In one study of almost 500 consumers, the synopsis ranked alongside the title and subject matter as one of the most influencial factors when decising to buy a book. (Journal of Retailing and Consumer Services; Volume 42, May 2018, Pages 88-97)

NielsenIQ's Books & Consumers research had similar results. While a compelling cover often gets a book picked up, buyers often rely on the description and "look inside" before deciding whether to purchase. This effect is even stronger for physical books. Your cover gets attention. Your back cover closes the sale.

Here's Where Self-Publishing Authors Go Wrong

Many blurbs read like miniature book reports. Things like, "Jada was born in a small town..." or "This compelling story follows..." or "Join Kai as he discovers...". These are summaries, but readers aren't looking for a summary. Readers are looking for a reason to keep reading.

People Don't Read, They Scan

Jakob Nielsen demonstrated decades ago that online readers consume content differently than print readers: they skim, looking for cues that something is worth their attention. Short paragraphs, clear structure, and concise language dramatically improve engagement. This same reading behaviour applies to back-cover copy. If readers see overly long paragraphs, abstract language, have no visual breaks, or find lead-ins too slow, it becomes too much work, and they stop reading.

Your Back Cover Has One Job

A book description, whether in print on the back cover, or alongside the cover online, has to convince readers to buy the book. The only question is “should I read this?” and the answer will be “yes” if your book description has done its job.

Five Problems With Your Blurb That Could Be Costing You Sales

1. It starts with background. Readers don't care where your character grew up; they care what problem they're about to face.
2. It explains instead of intrigues. Mystery sells. Explanation doesn't.
3. The first sentence is generic. If your blurb begins with: "This book explores..." or "In today's world..." or "Have you ever wondered..." you're wasting the most valuable sentence on the page.
4. The paragraphs are too long. Large blocks of text feel difficult before readers have read a single word.
5. It ends without momentum.The last line should make readers want to know what happens next.

A Test

Imagine a customer is standing in a bookstore or is viewing your book online. They've already liked your cover. Now they flip the book over or scroll to read the blurb. You have about 20 to 30 seconds before they either put it back—or carry it to the cash register. If they read only the first sentence and the last sentence, would they still want your book? If not, rewrite both.

What You Can Do Today

Delete the first paragraph from your book description. Seriously. Many blurbs don't become interesting until the second paragraph. If removing the introduction makes the blurb stronger, you've discovered that your opening wasn't pulling its weight. Professional copywriters often spend more time on the first sentence than on the rest of the page. Self-publishing authors should do the same.

LEARN MORE ABOUT MARKETING YOUR BOOK: https://mybook.to/iMIVu The best $5 investment any entering the self-publishing market can make.

Read the full article on Substack: https://open.substack.com/pub/cs63/p/what-really-goes-into-designing-aWhat Really Goe...
07/17/2026

Read the full article on Substack: https://open.substack.com/pub/cs63/p/what-really-goes-into-designing-a

What Really Goes into Designing a Book Cover?

When people see a finished book cover, they're seeing the last few hours of a project—not the first few days.

A professional book cover isn't created by opening Photoshop, dropping in a photo, adding a title, and calling it finished. Like writing a book, good design is a process. Much of that process is invisible to the author because it happens before the first design concept is ever presented.

So I thought I'd take you behind the scenes.

Step One: Learning About the Book

Every cover begins with a discussion. My clients are asked to fill out an information form, and I work via email so I can refer back to previous conversations. Some projects continue much longer than planned, so it's not really possible to remember everything. Email records ensure all parties have access to discussions and are not relying on memory.

Once the basics are out of the way and contracts signed, I want to see the manuscript, or at least a synopsis and sample chapters. I need to understand the story or message before I begin thinking about images, so I'll ask for as much of the manuscript as I can get.
I'm looking for basic things:

• Who is the book written for?
• What promise does the book make?
• For nonfiction, what solution is the author providing?
• Is there symbolism that could be used on the book cover design?
• Are there visual themes that repeat throughout the story?

These answers become the foundation of the design.

Step Two: Researching the Marketplace

This is the stage that many people never think about. Before designing anything, I research the market.

That includes:

• Current bestseller lists such as those from The New York Times, The Globe and Mail, and Publishers Weekly. I usually avoid Amazon for this exercise because it's easily manipulated by algorithms.
• New releases from traditional publishers.
• "Coming Soon" titles are scheduled for release over the next several months from traditional publishers. My go-to publishers are Penguin Random House, HarperCollins, Penguin UK, Simon & Schuster, Hachette Book Group, Macmillan, Italy's Messaggerie Italiane, and Mondadori Libri.

I'm looking for trends in typography, image style (illustrations or photos?), and colours. Publishing trends change surprisingly quickly. A cover that looked fresh only a few years ago can already feel dated. Book cover designers study those trends.

Step Three: Researching the Subject

Sometimes the research has very little to do with books.
If I'm designing a memoir about life on a fishing boat in Atlantic Canada, I may spend time researching fishing gear, coastal communities, weather, clothing, and local traditions.

One recent project was a historical novel set in Ireland during the 1950s. I did a lot of research on the typography used on street signs, books, and newspapers to see which fonts were familiar to people during that time, and chose a font that would have blended in during that period in Ireland.

Those details may never be noticed consciously by the reader. But they help create authenticity. When everything feels right, readers tend to trust the book before they've read a single page.

Read the rest of the article: https://cs63.substack.com/p/what-really-goes-into-designing-a

Gorgeous night for a walk.
07/16/2026

Gorgeous night for a walk.

Getting Your Book Into LibrariesWhen independent authors think about marketing their books, they usually focus on Amazon...
07/10/2026

Getting Your Book Into Libraries

When independent authors think about marketing their books, they usually focus on Amazon, bookstores, advertising, podcasts, newsletters, and social media. Libraries rarely make the list. That’s a mistake.

Getting your book into libraries probably won’t make you an overnight bestseller, but it can do something equally valuable: put your work in front of readers who may never have discovered it otherwise.

Unlike a bookstore sale, where one copy usually reaches one reader, a single library copy can circulate for years. It may be borrowed dozens—or even hundreds—of times. Every checkout is another opportunity for someone to recommend your book, review it online, or buy your next title.

For nonfiction authors, libraries also provide something that’s difficult to earn any other way: credibility. When readers find your book in a library catalogue, they often assume it has met a professional standard of quality.

If you’re overlooking libraries as part of your marketing strategy, you’re leaving readers on the table.
Why Libraries Matter

Libraries offer benefits that many self-publishers don’t fully appreciate.

Long-term exposure. Bookstores constantly rotate inventory, but libraries often keep books for years. Your book can continue reaching readers long after the excitement of launch day has faded.

Credibility. Libraries are selective about what they purchase. Being included in their collections can increase readers’ confidence in your work.

Community engagement. Libraries host author talks, workshops, book clubs, and reading programs. These events provide excellent opportunities to meet readers and establish yourself as an expert in your subject.

Global reach. If you publish an ebook or audiobook, library platforms such as OverDrive, Bibliotheca, and other digital lending services can make your work available to readers around the world.
The Catch

Getting into libraries isn’t automatic.

Most libraries operate with limited budgets and carefully evaluate every purchase. If your book doesn’t look professional, it probably won’t make the cut.

That means investing in:

Professional editing

A high-quality cover

A well-designed interior

Accurate metadata

Professional printing

Libraries may not judge a book by its cover—but readers certainly do, and librarians notice quality just as quickly.

Timing is important, too. Much of this work should begin before your book is published, not afterward.
How Libraries Buy Books

Many first-time authors assume they can simply walk into a library and offer to donate a copy. Sometimes you can—particularly if you’re a local author—but that’s not how most libraries build their collections. Instead, librarians typically purchase books through distributors and vendor catalogues. To increase your chances of being discovered, make sure your book is available through library-friendly distributors such as:

IngramSpark

Draft2Digital

Smashwords

PublishDrive

These companies distribute metadata directly to many of the systems librarians use when selecting books.
Metadata Can Make or Break Discoverability

Libraries don’t browse bookshelves, they search databases. That means your metadata needs to work just as hard as your cover.

Make sure your book includes:

A compelling description

Accurate subject categories

Appropriate age classifications

Relevant keywords

Complete publication information

Good metadata won’t guarantee library sales—but poor metadata can prevent librarians from finding your book at all.
Don’t Ignore Your Local Library

One of the easiest places to start is close to home. Many libraries actively support local authors.

Visit your local branch and introduce yourself.

Ask whether they have a local author collection.

Offer a complimentary review copy.

Attend library events.

Get to know the librarians.

Relationships matter.

Even if your book isn’t immediately purchased, you’ve introduced yourself to the people making acquisition decisions.
Let Your Readers Do Some of the Marketing

Libraries pay attention to patron requests. If several readers ask for the same title, there’s a good chance a librarian will investigate it.

Encourage your readers to:

Submit a purchase request through their library’s website.

Mention your book to their librarian.

Recommend it during book clubs or community reading groups.

Sometimes a handful of enthusiastic readers can accomplish more than a marketing campaign.
What About CIP, LCCN, and Other Library Records?

You’ll probably come across terms such as CIP, LCCN, PCN, and PCIP while researching library publishing. These are cataloguing systems that help libraries identify and organize books.

If you’re a U.S. self-publisher, you may be eligible to apply for a Preassigned Control Number (PCN) through the Library of Congress, which assigns a Library of Congress Control Number (LCCN) before publication.

Traditional publishers may also qualify for Cataloging-in-Publication (CIP) data, although this program is generally not available to self-publishers.

You may also see Publisher’s Cataloging-in-Publication (PCIP) services. Unlike official CIP records, these are prepared by private cataloguing companies for a fee. They can be purchased by self-publishers, although acceptance varies among libraries.

The important point is this: every country has different rules. If libraries are a major part of your publishing strategy, take a few minutes to learn what applies where you publish.
Canadian Authors: Don’t Forget Legal Deposit

If you’re publishing in Canada, there’s one more requirement worth knowing about: Legal Deposit. Legal Deposit is separate from cataloguing programs such as CIP. It requires most Canadian publishers—including many self-publishers—to submit copies of their published books to Library and Archives Canada.

This doesn’t place your book in public libraries or improve your chances of being purchased. Instead, it ensures your work becomes part of Canada’s permanent published heritage and remains available for future generations. If you’re publishing outside Canada, check whether your country has a similar legal deposit program.
The Bottom Line

Many authors measure success by the number of books they sell. Libraries remind us there’s another measure that matters just as much: the number of people who actually read them. One library copy can introduce your work to readers for years. It can lead to speaking invitations, book club discussions, word-of-mouth recommendations, and future sales that are impossible to track. The next time you’re planning your book launch, don’t stop at Amazon. Make room in your marketing plan for libraries. It may be one of the smartest long-term investments you make as an author.

https://open.substack.com/pub/cs63/p/getting-your-book-into-libraries

06/16/2026
Discover free ways to build your audience before launch, including email marketing, social media, author websites, Linke...
06/16/2026

Discover free ways to build your audience before launch, including email marketing, social media, author websites, LinkedIn, newsletters, metadata, hashtags, book reviews, and more.

Written for self-published authors, this practical guide helps you create the same kind of pre-publication momentum used by traditional publisher, but without the high marketing budget.

Purchase on Amazon:

In award‑winning book cover designer and publishing strategist Cathi Stevenson shows you exactly how to build visibility, credibility, and momentum long before your book hits the shelves. Learn how to use free tools, smart timing, and proven industry practices to position your book for success...

04/29/2026

In award‑winning book cover designer and publishing strategist Cathi Stevenson shows you exactly how to build visibility, credibility, and momentum long before your book hits the shelves. Learn how to use free tools, smart timing, and proven industry practices to position your book for success...

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