The Denman Island Tea Company

06/19/2026

Most cafés don’t have a tea problem.

They have a tea service problem.

When coffee is ordered, the customer gets a finished drink. But when tea is ordered, too often they’re handed a bag, a cup of hot water, and the responsibility of making it taste right.

That’s not hospitality. That’s handing the customer a tea project.

In our latest article, we look at why tea gets stuck at 1–3% of beverage sales in coffee-first cafés — and how a cleaner workflow, better menu placement, stronger staff language, and smarter pricing can turn tea into a proper revenue stream.

Read the full article here:

The Fastest Way to Lift Tea Sales Without Slowing Service Finish the drink behind the bar. Tea isn’t underperforming in coffee-first cafés because customers don’t buy tea. In café audits, I keep seeing the same pattern: a beautiful espresso program, well-trained baristas, strong equipment, and...

06/19/2026

Coffee owns the morning.

But for cafés, the afternoon is wide open.

We’re seeing a real opportunity for coffee shops to turn the quiet 1–5 pm window into stronger beverage sales by treating tea as a proper revenue stream — not just a dusty backup option.

A focused tea program can improve average ticket size, give non-coffee drinkers a better experience, and help staff confidently recommend something beyond another latte.

I wrote more about why tea may be the next afternoon opportunity for coffee shops. Link below.

06/14/2026

Experience Denman Tea tableside at Oak Bay Beach Hotels new Afternoon, Tea service. Our proprietary TDrop steeper will be showcased tableside, creating one of the best pots of tea this side of China!

06/09/2026

🌿 Meet the Denman Island Tea team! 🌿

We’re proud to introduce the people behind every cup of Denman Island Tea. From blending and operations to shipping, finance, and leadership, this dedicated team helps bring our teas from our shelves to your home.

From left to right:
Wendy Massey, CFO
Teryl Webb, Operations Manager
Ben Floor, Tea Blender
Jason Hobbs, Shipper/Receiver
Brendan Waye, Founder & CEO

We’re grateful for the care, craft, and teamwork that goes into everything we do — and especially thankful to all of you for supporting Denman Island Tea. 💛

06/03/2026

Question for café owners and coffee shop operators:

Where does tea sit on your menu?

Not philosophically — literally.

Is it beside coffee as a real beverage category?

Or is it buried at the bottom near bottled water and kids’ drinks?

I’m asking because I keep seeing the same pattern:

Coffee is designed.
Tea is listed.

Then owners wonder why tea only represents 1–3% of beverage sales.

In my experience, the tea problem often starts before the customer orders. It starts with the menu teaching them what matters.

Curious to hear from operators:

Do you think menu placement has a real impact on tea sales in cafés?

Most cafes put serious thought into how coffee is sold. They test recipes, train staff, refine pricing, place espresso drinks where customers naturally look.

05/12/2026

Most Cafés Treat Tea Like an Afterthought. That Could Be Costing Them $70,000–$100,000 a Year

Tea isn’t a “small category problem” in coffee-first cafés. It’s a systems problem—and it quietly creates a brand leak.

04/03/2026

Our Easter Weekend Sale is almost here!

From Good Friday at 6:00 AM through Monday at midnight, enjoy 20% off everything at The Denman Island Tea Company.

This is a great chance to stock up on your everyday favourites, explore something new, and try some of our new wellness blends. If you have been meaning to refresh your tea shelf for spring, this is the time to do it.

Shop the full sale at denmantea.ca and save 20% sitewide all Easter weekend long.

03/14/2026

good to be home Van Isle..😎🙏

03/13/2026

https://youtu.be/4hiiGYrAMw0

03/07/2026

Congratulations to Nomad Coffee on the opening of your beautiful new Kitsilano location tonight.

The atmosphere here is incredible — such a great crowd and so much energy in the room. This historic building has been beautifully transformed into a classy, comfortable coffee house that already feels like a true neighbourhood gathering place.

We’re proud to be a sponsor of tonight’s celebration and grateful to partner with the Nomad team — our Maccha and Hojicha are being served this evening as part of the festivities.

A special nod to Monogram Coffee, who are behind the bar tonight crafting exceptional cups for the crowd.

Congratulations to the entire Nomad team — what a fantastic opening night!