Big Cedar

12/17/2025

When clients send emails like this, you know the work landed.

A client sent this after we redesigned their site, refreshed the copy, and tightened the conversion flow.

With more buyers turning to AI for answers, the clarity of your site and the strength of your positioning decide whether you get surfaced as the right fit. Tight copy, clear structure, and a focused message make all the difference in who reaches out.

12/08/2025

Show traffic from AI sources in GA4 in one minute.

➡️ Google Analytics 4 > Reports > Traffic Acquisition
➡️ Add Comparison > Referral and Affiliates Traffic
➡️ Add Filter > Dimension > Session Source / Medium
➡️ Set Match Type to "Matches Regex"
➡️ Copy and paste the string below. Hit Apply.

(.*gpt.*|.*chatgpt.*|.*openai.*|.*gemini\.google.*|.*google\.bard.*|.*bard.*|.*edgeservices.*|.*writesonic.*|.*nimble.*|.*outrider.*|.*perplexity.*|*.claude.*|*.anthropic.*)

That's it (39 seconds actually) 😉

Now you can see how much traffic you're getting from the main AI platforms.

12/03/2025

Tired of every Shopify store looking exactly the same?

Ali and his team at Downtown Florist were stuck on their supplier’s old eFlorist platform from Teleflora. It was clunky, restrictive, and didn’t match the beauty of their work.

We rebuilt their store on Shopify with a clean new layout, migrated their products, and handled the switch so they didn’t lose a single order. Now their site feels as polished as the bouquets they craft.

We have room for one more build kicking off January 2026 (Shopify, WordPress / Elementor or Webflow). If you’ve got an outdated site that needs a fresh start so it can actually sell for you around the clock, send me a message.

12/03/2025

3 GSC SEO tips:

In Google Search Console → Add Filter → Query → Custom (regex):

🔴 Questions (informational intent):
^(who|what|when|where|why|how|which|can|does|is|are|should)\b.*

Example for a medtech dev firm: "how to build a HIPAA compliant patient portal"

🔴 Transactional intent:
\b(buy|price|pricing|cost|quote|rate|plan|subscribe|book|appointment)\b

Example: "custom EHR software development cost estimate"

🔴 Comparisons:
\b(best|top|review|compare|comparison|alternatives?)\b

Example: "best healthcare app development companies for startups"

These regex filters are a quick way to see top-of-funnel (TOFU) vs bottom-of-funnel (BOFU) queries.

To limit them to long tail keywords, add this to the end:
(?:\s+\S+){5,}

For example to filter questions with 6 words or more:
^(who|what|when|where|why|how|which|can|does|is|are|should)\b.*(?:\s+\S+){5,}

Replace the 5 with your # of choice.

03/03/2023

A fun design collaboration between with illustrator Jaz King for the valley's annual seed exchange event.

Graphic design isn't our main thing, but we like to think we can hold our own! It's nice to change it up and get the creative juices flowing!

10/07/2022

Big Cedar is partnering with Adventure Forest School for a chili cook-off tomorrow to benefit Cumberland Food Share, Adventure Daycare and Weird Church!

Join us this Saturday from 3-5pm for some good chili and another sunny Augtober day! :)

Notes only techies care about: We built this event one-pager in , added a form to register chefs, and used subtle Lottie animations to give the page some extra spice! 🌶️

More details on the event page:
https://www.adventuredaycarecumby.com/chili-cookoff-2022/

06/15/2022

Since 1998, Fairmont Creek Vacation Rentals has been a locally-owned full-service property management company surrounded by natural hot springs in the shadow of Panorama Mountain Resort. They reached out to us to rewrite and redesign their owner's brochure.

Using mountain and forest imagery combined with strategic copywriting, we developed a new brochure to give their brand a more modern look while answering common questions and encouraging property owners to reach out for an appointment.

05/06/2022

Another fun one-page website built in Webflow for a great cause - silent disco!

Join a wonderful couple from Ucluelet traveling across Canada to strengthen community and heal our divisions through dance and music in the beautiful outdoors!

Their last stop is in Calgary tonight from 6-9pm, get outside, bring yourself, your friends and the whole family and join in on the fun!

Building bridges to come together in community, heal our division, strengthen health and share the love through music and movement - from Victoria to St Johns!

04/22/2022

We had fun designing this poster and a simple one-pager in Webflow to celebrate Sant Jordi and World Book Day!

Big Cedar is a sponsor of this IRL event tomorrow in Cumberland to raise funds for Adventure Forest School. Whether you're Catalan or not, come by for the book fair and to celebrate this unique holiday!

For details visit https://www.santjordi.ca/

11/23/2021

A website reimagine with Pro Merita Academy, an award-winning blended school in North Vancouver where students grades 5-12 get individualized programs that work with their arts and athletics needs.

This Wordpress.com site was redesigned using Elementor to match the quality and modernism of their school. A new booking system was added to streamline their intakes so they could take bookings and deposits online.

https://promerita.ca/

11/21/2021

Here's a recent project with 2loops.ca, a certified benefit company that combines aspects of community and zero waste to keep quality children's clothes out of landfills and back into circulation.

We helped them create systems to organize products, added a booking system for volunteers, and customized a Shopify theme with a new logo that reflects their core principles of giving reuse and recycling.

We continue to work with them on their marketing efforts using keyword research and SEO optimizations to attract more visitors in the competitive children's clothing market.

Check out their store, and share it with Vancouver families you know!
https://2loops.ca/