08/11/2026
AI can write, publish, and distribute content faster than any team could manage on its own. The question nobody is asking clearly enough is whether faster actually means better.
An Ahrefs study of 331,000 pages found that indexation rates drop from roughly 49% for pages with low AI content to about 40% for pages with very high AI content. Publishing more can quietly work against you.
Our new video covers where AI genuinely earns its place in a content workflow, where it still needs a human, and what BlindDrop means when we say a site is optimized.
Whether you are building a brand in Cochrane's Historic Downtown or growing one out of Calgary, the businesses still visible a year from now are the ones optimizing for quality today.
Read the full piece:
AI publishes faster, but Google rewards original thinking. OWM defines optimization by quality & voice, not volume & speed for Cochrane & Calgary web marketing.