4iiiicom

4iiiicom At 4iiii Innovations we believe in empowering athletes by providing them with all the tools they need to get the most accurate results.

At 4iiii Innovations we develop technologies that improve sports performance and make the athlete's world safer. Follow us on Instagram/Twitter

Take Your Training to Heart 🖤“Heart rate and power are extremely valuable metrics for any athlete, irrespective of their...
02/27/2026

Take Your Training to Heart 🖤
“Heart rate and power are extremely valuable metrics for any athlete, irrespective of their level, aims or ambitions. The Viiiiva completes that equation for athletes using our power meters, providing both the internal and external view of performance. It offers the same level of accuracy and durability that defines our power meters, so you can trust your data in any conditions, from racing in the rain to long sessions on the indoor trainer.” - Phil White, CEO 4iiii

As the season comes to a close, it's a great time to reflect and appreciate the successes we've experienced on the roads...
12/17/2025

As the season comes to a close, it's a great time to reflect and appreciate the successes we've experienced on the roads and trails this year. Give our latest blog a read to relive some of the memorable moments that our 4iiii athletes delivered in 2025!

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Today 4iiii is proud to announce a partnership with CUBE, one of the world's leading bike manufacturers, which will see ...
12/10/2025

Today 4iiii is proud to announce a partnership with CUBE, one of the world's leading bike manufacturers, which will see 4iiii's industry-leading power meter technology integrated across CUBE's high-performance road, gravel, and cyclocross models for 2026.

Andy Sollfrank at CUBE Bikes, “This partnership brings together two brands with a shared focus on performance and innovation. By integrating 4iiii power meters into our flagship road bikes, we’re combining CUBE’s engineering heritage with 4iiii’s expertise in power measurement. The result is a race-ready package that gives our riders access to precise, proven technology - further strengthening our commitment to delivering bikes that perform at the highest level.”

Black Friday is here and our power meters are up to 25% off! You can shop with confidence, there are no hidden tariffs o...
11/28/2025

Black Friday is here and our power meters are up to 25% off! You can shop with confidence, there are no hidden tariffs or fees.

Sale Runs Nov 24 - Dec 7.

CYBER SALE ON NOW!RIDE READY RECYCLED POWER METERS25% OFFNOV 24 - DEC 7Now's your chance to get 25% off all Ride Ready R...
11/26/2025

CYBER SALE ON NOW!

RIDE READY RECYCLED POWER METERS
25% OFF
NOV 24 - DEC 7

Now's your chance to get 25% off all Ride Ready ReCYCLED Power Meters.

CYBER SALE ON NOW!ALL FACTORY INSTALLEDPOWER METERS - 20% OFFNov 24 - Dec 7Now's your chance to get 20% off all Factory ...
11/25/2025

CYBER SALE ON NOW!

ALL FACTORY INSTALLED
POWER METERS - 20% OFF
Nov 24 - Dec 7

Now's your chance to get 20% off all Factory Installed Power Meters.

Give our latest blog a read to learn more about the FKT challenges soon-to-be Canadian Cycling Hall of Famer Svein Tuft ...
11/18/2025

Give our latest blog a read to learn more about the FKT challenges soon-to-be Canadian Cycling Hall of Famer Svein Tuft is powering through these days.

Find out how he makes use of his WorldTour watts and passion for the road less travelled to piece together some epic rides, that might just inspire you to plot your own FKT!

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With the season winding down for many of us, there can often be a sense of lost motivation, with no big goals on the imm...
10/21/2025

With the season winding down for many of us, there can often be a sense of lost motivation, with no big goals on the immediate horizon. Our friends at JOIN dive into this topic in our latest blog and share some tips on how to approach this natural lull in momentum. Check it out!

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Hannah Otto, a powerhouse of consistency, claims her fourth consecutive top-10 overall in the Life Time Grand Prix serie...
10/21/2025

Hannah Otto, a powerhouse of consistency, claims her fourth consecutive top-10 overall in the Life Time Grand Prix series! 🎉 As one of only three women able to make that claim, her career is a testament to the grit and gusto she shows up with to training and racing days alike. 💪

Speaking on the role of power data in the final race of the series, Big Sugar, a soggy affair that saw the course shortened: "For me, power informs perception and allows me to push even deeper. When the course was changed from 100 miles to 50 miles at the last moment, I knew that the pace and power would be even higher. When the going got tough and I was gritting my teeth to contend at the front, I could glance down at my numbers and reassure myself, “This is hard because you’re going fast and that’s exactly the way it should feel.” Those affirmations allow me to ultimately dig even deeper."

What a champ! Congrats to Hannah on another impressive season and for bringing the party to the final podium 🙂🙂🙂



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There's a new boss in town! Cameron Jones is the 2025 LifeTime Grand Prix Overall Winner! 🥝🏆🏁In a chaotic and nail-bitin...
10/21/2025

There's a new boss in town! Cameron Jones is the 2025 LifeTime Grand Prix Overall Winner! 🥝🏆🏁

In a chaotic and nail-biting showdown at the final event of the series, Big Sugar, the top-4 in the series overall standings played a tactical game of chess on the rain-soaked course. Marking each other closely in the shortened race, it ultimately came down to a bunch sprint among them, with Cam crossing the line clear of the field for 5th on the day but most importantly 1st of the four contenders - securing the overall title.

You couldn't script a better underdog story... from a non-selection for the 2025 LifeTime Grand Prix series, to earning a wild card spot by soloing to the win at Unbound Gravel 200, then doubling down and winning Little Sugar last weekend, and now bringing home the ultimate prize! 🤯

A remarkable testament to hard work, perseverance, and the power of positive vibes ascending to the top of the sport. We couldn't be happier for him and were thrilled to play our part in his legendary breakout season. Huge Congrats to the flying kiwi! 👏 👏 👏



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The sweet taste of victory belonged to 4iiii athlete Cameron Jones, at the Little Sugar Mtb Race this past weekend! Chec...
10/16/2025

The sweet taste of victory belonged to 4iiii athlete Cameron Jones, at the Little Sugar Mtb Race this past weekend! Check out the impressive watts he delivered to cross the line solo in Bentonville. 🤯

Claiming his second Lifetime Grand Prix win of the season, adding to his breakout Unbound Gravel triumph, Cam also ascended the overall leaderboard to a tie for 2nd place. With the big brother of Little Sugar (Big Sugar) coming up this weekend, as the final and deciding event for the overall title, we can't wait to watch the showdown between the top-4 riders, who are all in contention for the crown.

Rooting for the 🥝 to go quickest! 🏁



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Big congrats to the American XCM National Champ and 4iiii athlete, Hannah Otto, on her performance at the XCM World Cham...
09/09/2025

Big congrats to the American XCM National Champ and 4iiii athlete, Hannah Otto, on her performance at the XCM World Championships this past weekend! 👏🎉🌎

A brief summary of the stellar and challenging day out, in her own words:

"This year's World Championship course was touted as the hardest course in World Championship history - featuring 77 miles, 16,500 feet of climbing, and a 20-minute hike-a-bike! After 7 hours of racing and moving up all day, I crossed the finish line in 12th, my best World Champs result yet! It's a huge honor to race near the front of the World Championship event, and it just makes me even more excited for what I can accomplish in future years!

With climbs lasting between 20 minutes to over an hour, my 4iiii power meter was an essential tool for pacing the 7+ hour day. I love the art of modulating my own effort while competing and pushing into new realms of possibility.”

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