Fresh Media

Fresh Media Multi-award-winning brand consultancy specializing in unique brand positioning & original ideas. HI. WE’RE FRESH MEDIA.

A multi-award-winning brand consultancy agency specializing in unique brand positioning and original ideas that earn attention for our clients and positively affect their bottom line.

I had such a great Saturday mentoring at the inaugural Animal Welfare Hackathon at UPEI/AVC hosted by the Sir James Dunn...
09/28/2026

I had such a great Saturday mentoring at the inaugural Animal Welfare Hackathon at UPEI/AVC hosted by the Sir James Dunn Animal Welfare Centre.

This past weekend eight teams of veterinary and other UPEI students were tasked to create innovative solutions to major problem areas in the animal welfare sector. From the initial brainstorming, to crafting their idea, pitches to the mentors, building upon their concept and development for their final presentations to the judges, it was a whirlwind of energy and dedication.

Everyone put their best foot forward working hard on their premise and you could see how passionate they are about not only helping animals, but making a difference! The final winning teams earned it, and I hope they consider possibility of bringing these ideas to life in the world.

Helping students, offering feedback and insights on marketing, and evolving an idea into a plausible business concept is something I absolutely love being a part of. Seeing the moment they click in on that next step and how to move forward is a thrill to witness. It was a pleasure to be in the room with all of these bright young minds!

Congratulations to Katy and the entire team behind the launch of this event. It was an honour to be a part of something so innovative and fun.

It was great to see Michelle McAulay at the helm of pulling this event together too. 😊

I had the pleasure of attending the unveiling of Holland College’s Distinguished Alumni and Donor Hall last week. It was...
09/24/2026

I had the pleasure of attending the unveiling of Holland College’s Distinguished Alumni and Donor Hall last week.

It was a thrill to see my name amongst the other Distinguished Alumni recognized throughout the years.

As a proud graduate of two Holland College programs, speaking at the 2018 graduation ceremonies, our kid attending Canes summer camps, and Culinary camps, the college has been a part of my life for decades. As an overall cheerleader for anyone choosing to attend this institution, that moment was a true cherry on top.

Being on campus offered flashbacks to late nights collaborating and creating with my fellow designers in the Visual Communications program in the 90’s, and the intense learning schedule for Interactive Multimedia way back in 2003. Both of these classes laid the groundwork for where I am today.

Not only did Holland College provide me with foundational knowledge for my career, it also led to meeting the guy I’d choose to share my future and business with. A pretty sweet deal if you ask me… and I think Rob would agree. :)😉

Thank you to the folks at Holland College Alumni for creating an anchor point within the campus that will hopefully provide inspiration for the next generation of graduates and supporters. 🙌

Fresh Media is closed today to enjoy a little downtime this Labour Day. 😊We hope you soak up the best the day brings too...
09/07/2026

Fresh Media is closed today to enjoy a little downtime this Labour Day. 😊

We hope you soak up the best the day brings too!

We're officially closed for Summer Break! 😎While we're looking forward to soaking up these final days of August, we'll b...
08/20/2026

We're officially closed for Summer Break! 😎

While we're looking forward to soaking up these final days of August, we'll be back to business September 2nd.

Cheers to drinking in the best of PEI Summer! 🏖🍹

Thank you for 23 years!🙌🎂Thanks to our clients, team members, partners, collaborators, and community for being a part of...
08/20/2026

Thank you for 23 years!🙌🎂

Thanks to our clients, team members, partners, collaborators, and community for being a part of our journey as a company these past 23 years.

It’s a big leap to start a new business, and way back in 2003 when Melody took that leap she hadn’t imagined that over two decades later, things would still be rolling along in the land of Fresh Media... and, Rob joining the company in 2006 was another fun addition on this path.

As a small business, growing, streamlining and evolving is a journey we wouldn't trade. We’ve learned a lot, achieved great things for our clients and ourselves, received recognition and awards (that we never expected yet totally appreciate!), and are so grateful for every second of it.

Reflecting on these past years over the summer has been a fun walk down memory lane. We didn’t share ALL the good stuff, there’s plenty more we’re holding onto till our 25th birthday. 😉

Cheers to 23 years of keeping it FRESH with us!

ARE YOU A FUSSY PANTS? - CHEERS TO 23 YEARSSometimes a client project isn’t just fun, it can make positive change within...
08/19/2026

ARE YOU A FUSSY PANTS? - CHEERS TO 23 YEARS

Sometimes a client project isn’t just fun, it can make positive change within our community.

The PEI School Milk Foundation needed to develop an in-class presentation for Grades 1-thru-6 on healthy eating based on Canada's Food Guide. Our approach was to capture the attention of the little ones and hold their attention in a fun way.

We created custom cartoon characters to be the actual storytellers for all the curriculum, all set in Planet Food, Yums (with his 'Yummy Tummy') continuously tries to teach his friend Fussy Pants how to eat healthy based on the Food Guide.

Along with bringing Yums and Fussy Pants to life, we co-wrote new Food Adventures stories for each grade, designed all of the presentation materials, any marketing communications for the schools, and assisted the PEI School Milk Coordinator with ongoing materials and support for well over a decade.

Adding play into the marketing of such an important message paid off. Not only did the kids love Yums and Fussy Pants as much as we did, but they learned about developing healthy eating habits through these fun, foodie characters.

LARGER THAN LIFE BRAND - CHEERS TO 23 YEARSOne of our biggest brand projects, both physically and in scope, was the bran...
08/13/2026

LARGER THAN LIFE BRAND - CHEERS TO 23 YEARS

One of our biggest brand projects, both physically and in scope, was the brand identity for the new Prince Edward Island Convention Centre. A substantial development in the heart of Charlottetown offering expanded options for meetings and conventions within the province.

As the build was underway we were contracted to develop the identity for the venue that would align with the aesthetic of the environment, the essence of the Island, and a unique take on convention venue branding. Not a small task, but we were keen to contribute to this soon-to-be landmark, and with a tight deadline we were game for the challenge!

We had the opportunity to tour the construction site, get a sneak peak of the style, colour palette, textures, finishes, and vision the architects were bringing to life.

Standing on the edge of the harbour with expansive vistas of water, sky, land and the spirit of dreaming big gave us a sense of the direction we could take.

The client was more than happy with the final rendition of the brand identity and the architects took the look and feel as inspiration for additional wayfaring signage within the space. It’s always great to have the happy client, but walking through the convention centre at the grand opening and seeing the brand lit up (literally) made us pretty happy too. 😉

Attending business events, celebrations, meetings, training sessions and our own Fresh Media team days within the space is still a thrill. We’re still proud to have branded this top-notch venue that has certainly become a legacy within our Island community.

BALANCING FAMILY & BIZ - CHEERS TO 23 YEARSGrowing up in a family business, it was the norm to have home chores mixed in...
08/11/2026

BALANCING FAMILY & BIZ - CHEERS TO 23 YEARS

Growing up in a family business, it was the norm to have home chores mixed in with business tasks in our household. Seeing my Mom on the phone booking guests for our Motel and Cottages, witnessing her at the dining table balancing the books, or Dad bringing home blueprints and making adjustments for his latest build, it was just a part of life. I saw the daily routine of my parents as small business owners up close and personal. Actually, when I was little, I thought everyone’s parents had a business!

That’s come full circle with our kid and Fresh Media, at just a few days old, to now a growing teen sharing his own ideas about business, he’s been in the mix.

The day we were released from the QEH, Rob, William and I headed to the office to meet the crew and show our little bundle around the place. Fond memories of him on my lap as a toddler watching as I designed, sent emails and planned next steps fr the business. PD days with him hanging out near my desk drawing his own ads for Burger Love and giving me feedback on our client work… an Art Director from day-one. 🙂 Doing homework in our meeting room after school when we have a deadline pending, or some March Break time playing video games with our programmers kiddo in the room next door.

He’s grown up alongside of Fresh Media over the last 16 years, and although he has my DNA, he’ll pursue his own path in the future, but if he ventures into business, Rob and I will be cheering him on and there to listen, support, and celebrate.

Fun fact, my Mom & Dad continuously volunteered to help at our business over the years. 😊 I’d tell them they earned their retirement years even when they’d just show up to help in some way.

Did I ever find that magical work/life balance formula? Not really.

However, over the lifespan of Fresh Media, I’ve learned that business and life are indeed intertwined, family business means both will overlap, and even though I found difficult at times in William’s earlier years. In the end, I wouldn’t change a thing.

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BEST & SCARIEST 5TH BDAY ADVICE- CHEERS TO 23 YEARSStarting a business is no small thing. Reaching the milestone of 5 ye...
08/07/2026

BEST & SCARIEST 5TH BDAY ADVICE- CHEERS TO 23 YEARS

Starting a business is no small thing. Reaching the milestone of 5 years felt pretty amazing, but a reality check stopped me in my tracks.

Coming up on Fresh Media's 5th birthday, we were so excited to share the celebration with all of our clients, contacts and friends. As we planned and prepped, and sent out invites for our big party, we eagerly awaited the RSVPs. As the date drew closer and the responses rolled in there was one that stood out.

Among the ‘Congratulations’, ‘Looking forward to the party’, and ‘Wow. Happy 5th Birthday’, there was an RSVP that was like a cold glass of water dumped on my head.

The first person I ever spoke with about starting a business, and someone I’ve always admired replied with the most honest sentiment possible. Dear sweet Rupert replied with a yes to the RSVP and included this sobering message…

“Congratulations on reaching 5 years. Most businesses fail between year 5 and 7.”

After the initial shock, then a chuckle, I was incredibly grateful for his matter-of-fact somewhat scary message. I replied ‘Thanks Rupert. You have a way of keeping things real.”

Since that day, that 5th birthday party, and the years that have followed, I’ve always had that message in the back of my mind. I’m well aware anything could change at any time, so I’ve savoured making it to year 5, then year 7, and straight through to 23 years in business.

Over the years I've learned it’s great to have folks celebrate the wins with you, but it’s just as important to have people around you that help keep your feet on the ground.

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87 Pownal Street
Charlottetown, PE
C1A3W4

Opening Hours

Monday 8am - 4pm
Tuesday 9am - 4pm
Wednesday 9am - 4pm
Thursday 8am - 4pm

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